Discover sponsorship opportunities in the world of sport. We will focus specifically on football and big events like the World Cup. Sponsored events or teams is it beneficial? Why are crazy sums spending on the best teams on the planet ?
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
"Welcome to the second edition of PwC’s1 outlook for the global sports market. In this edition we provide revenue forecasts at a global and regional basis over the five years to 2015, and also drill down into key segments with projections for gate revenues, sponsorship, media rights and merchandising." - pwc
A look at sponsorship trends, a compilation of different view points, first looking back at the year that was 2018, to 2019 and all the way to forecasts in 2030
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
"Welcome to the second edition of PwC’s1 outlook for the global sports market. In this edition we provide revenue forecasts at a global and regional basis over the five years to 2015, and also drill down into key segments with projections for gate revenues, sponsorship, media rights and merchandising." - pwc
A look at sponsorship trends, a compilation of different view points, first looking back at the year that was 2018, to 2019 and all the way to forecasts in 2030
Webinar "Sports Marketing 3.0: Transmedia and the Power of Social Data"Commetric
In this practical insights webinar leading sports strategist and FIFA consultant, Geoff Wilson and Commetric Head of Marketing Georgi Ivanov will discuss how sports marketers can deal with the Sports marketing 3.0 challenge in a transmedia context.
The webinar will use a real life sports marketing case study to provide insights into:
- Developing strategic marketing objectives for a major sports event;
- Using the transmedia concept to drive fan engagement;
- Using social media data analytics to measure fan engagement;
- Using consumer stories on social media to propel brand storytelling;
- Using social media data to drive sponsorship activation and influencer marketing campaigns.
Identifying and Ranking Of Deterring Factors of Financial Sponsorship (Suppor...inventionjournals
The aim of this study is to identify and rank of deterring factors of financial sponsorship related to sport from the perspective of professionals, principals and heads of sports boards of Kurdistan Province. The study was descriptive-survey which was conducted as field research in the community. The study population included all professionals, directors and heads of sport boards of Kurdistan Province in which 150 persons were selected using targeted sampling method. The measurement tool in this research was a researcher made questionnaire in which its validity was confirmed by experts of sports management and its reliability was 0.94 using Cronbach alpha. To rank deterrents or preventive factors, it was used Friedman test and to differentiate among the views, it was used one-way variance analysis and LSD post hoc test. The results indicated that media and government factors from the perspectives of professionals, directors and heads of sport boards have the most deterrent factors in sport-related financial sponsorship in Kurdistan. The results also indicated that there is a significant difference among sport-related financial sponsorship deterrents in professionals and directors. However, there is no significant difference among directors and heads of sport boards. It can be said that media and government factors are among the factors which prevents financial sponsorship in Kurdistan. So, authorities’ attention to reduce public and media problems can lead to financial sponsorship and finally sports progress in Kurdistan.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...SWOT & PESTLE.com
Check out our latest publication on Under Armour, Inc. which is an American sports equipment company that manufactures and produces footwear, sports and casual apparel.
Check out the SWOT and PESTLE analysis on Under Armour- https://www.swotandpestle.com/under-armour/
The analysis covers the business strategy of Under Armour.
We appreciate Siddhesh Suhas Salkar 's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UnderArmour #SWOTAnalysisUnderArmour #PESTLEAnalysisUnderArmour #MarketResearchUnderArmour #CustomisedResearchUnderArmour #StrategyUnderArmour #BusinessCasestudyUnderArmour #BusinessStrategyUnderArmour
#SWOTandPESTLEUnderArmour #SWOT #PESTLE #ConsultingUnderArmour
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Come and hear the exciting progress on Humentum's ambitious initiative to develop International financial reporting guidance for the sector, with credibility and rigor from recognized International Accounting Standard Setters, extensive consultation with stakeholders in the NPO community, and buy-in from National Accounting Institutes.
Attendees will have a chance to give their feedback and input to the project plan, and will hopefully leave poised to give feedback during the consultation phase and exposure draft, and to champion the standard once issued.
Sport sponsors' wallets snap shut in downturn - IESE business school july-se...Fco. Javier Mancebo
In recent years, sports sponsorship was
perceived to be imune to volatility. However,
the latest data from Infoadex on
advertising in Spain shows that sports
sponsorship slumped by 27 percent in
2008 compared to 2007. IESE Prof. José
L. Nueno and Javier Mancebo, director of
Havas, examine the factors that explain
this huge plunge.
FT Partners is the only data source for comprehensive, global InsurTech deal activity covering M&A, Financing and IPO statistics and trends. All information included in the report is sourced from FT Partners’ Proprietary Transaction Database, which is compiled by the FT Partners Research Team through primary research and data analysis. The report features M&A, financing and IPO statistics and trends, as well as breakdowns by vertical, geography, investor-type and much more.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
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International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
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Webinar "Sports Marketing 3.0: Transmedia and the Power of Social Data"Commetric
In this practical insights webinar leading sports strategist and FIFA consultant, Geoff Wilson and Commetric Head of Marketing Georgi Ivanov will discuss how sports marketers can deal with the Sports marketing 3.0 challenge in a transmedia context.
The webinar will use a real life sports marketing case study to provide insights into:
- Developing strategic marketing objectives for a major sports event;
- Using the transmedia concept to drive fan engagement;
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Identifying and Ranking Of Deterring Factors of Financial Sponsorship (Suppor...inventionjournals
The aim of this study is to identify and rank of deterring factors of financial sponsorship related to sport from the perspective of professionals, principals and heads of sports boards of Kurdistan Province. The study was descriptive-survey which was conducted as field research in the community. The study population included all professionals, directors and heads of sport boards of Kurdistan Province in which 150 persons were selected using targeted sampling method. The measurement tool in this research was a researcher made questionnaire in which its validity was confirmed by experts of sports management and its reliability was 0.94 using Cronbach alpha. To rank deterrents or preventive factors, it was used Friedman test and to differentiate among the views, it was used one-way variance analysis and LSD post hoc test. The results indicated that media and government factors from the perspectives of professionals, directors and heads of sport boards have the most deterrent factors in sport-related financial sponsorship in Kurdistan. The results also indicated that there is a significant difference among sport-related financial sponsorship deterrents in professionals and directors. However, there is no significant difference among directors and heads of sport boards. It can be said that media and government factors are among the factors which prevents financial sponsorship in Kurdistan. So, authorities’ attention to reduce public and media problems can lead to financial sponsorship and finally sports progress in Kurdistan.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...SWOT & PESTLE.com
Check out our latest publication on Under Armour, Inc. which is an American sports equipment company that manufactures and produces footwear, sports and casual apparel.
Check out the SWOT and PESTLE analysis on Under Armour- https://www.swotandpestle.com/under-armour/
The analysis covers the business strategy of Under Armour.
We appreciate Siddhesh Suhas Salkar 's contribution towards this research report.
Follow us @swotandpestle to know more and visit our website - https://www.swotandpestle.com/
NEED HELP WITH YOUR RESEARCH?
Apart from SWOT and PESTLE analysis we also do Value chain analysis, Porter's five forces, BCG Analysis, Segment-Target and Positioning Analysis and other models and analyses to suit customised needs. Place your inquiry here
https://www.swotandpestle.com/solutions/
#UnderArmour #SWOTAnalysisUnderArmour #PESTLEAnalysisUnderArmour #MarketResearchUnderArmour #CustomisedResearchUnderArmour #StrategyUnderArmour #BusinessCasestudyUnderArmour #BusinessStrategyUnderArmour
#SWOTandPESTLEUnderArmour #SWOT #PESTLE #ConsultingUnderArmour
International Standard On NPO Financial ReportingHumentum
Come and hear the exciting progress on Humentum's ambitious initiative to develop International financial reporting guidance for the sector, with credibility and rigor from recognized International Accounting Standard Setters, extensive consultation with stakeholders in the NPO community, and buy-in from National Accounting Institutes.
Attendees will have a chance to give their feedback and input to the project plan, and will hopefully leave poised to give feedback during the consultation phase and exposure draft, and to champion the standard once issued.
Sport sponsors' wallets snap shut in downturn - IESE business school july-se...Fco. Javier Mancebo
In recent years, sports sponsorship was
perceived to be imune to volatility. However,
the latest data from Infoadex on
advertising in Spain shows that sports
sponsorship slumped by 27 percent in
2008 compared to 2007. IESE Prof. José
L. Nueno and Javier Mancebo, director of
Havas, examine the factors that explain
this huge plunge.
FT Partners is the only data source for comprehensive, global InsurTech deal activity covering M&A, Financing and IPO statistics and trends. All information included in the report is sourced from FT Partners’ Proprietary Transaction Database, which is compiled by the FT Partners Research Team through primary research and data analysis. The report features M&A, financing and IPO statistics and trends, as well as breakdowns by vertical, geography, investor-type and much more.
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As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
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The role of sponsoring in the football industry
1. THE ROLE OF
SPONSORING IN THE
FOOTBALL INDUSTRY
B E N E D I K T G R A B I N S K I – C A R O L I N M Ü L L E R - J U L I A N H E N S E - L E N N A R T K U R K A – LU C A S M A I L L A R D – P I E R R E A U D R A N
N O . : 7 0 4 2 1 4 0 6 – N O . : 7 0 4 5 4 1 4 1 - N O . : 7 0 4 2 1 2 3 7 – N O . : 7 0 4 3 8 2 8 4 – N O . : 7 0 4 5 6 4 2 1 – N O . : 7 0 4 5 6 4 3 5
19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 1
2. IS IT BENEFICIAL FOR SPORT
MANUFACTURERS TO SPONSOR IN
19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 2
3. Agenda
1) Introduction and definition of the term sponsoring
2) Financial facts about companies sponsoring with Adidas and Nike
3) Example of competition (Football World Cup 2014)
4) Examples of succesful sponsoring projects
5) Conclusion
19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 3
4. Definition of Sponsoring
• Act of supporting an event, activity, person, or organization
• Financially or through provision of products or services
• Individual or group that provides support sponsor
• Sponsorship is done with the expectation of a commercial return
• Sponsorship ≠ advertising
19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 4
7. 19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 7
TOTAL TURNOVER
2,5$ BILLION
FOOTBALL SECTOR
37% OF THE
FOOTBALL MARKET
SHARE IN THE WORLD
18 SPONSORED
EUROPEAN CLUBS
4 MILLIONS PER
YEAR TO
SPONSOR GARETH
BALE
97$ MILLION
PER YEAR TO
SPONSOR
MANCHESTER
UNITED
8. 19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 8
TOTAL TURNOVER
FOOTBALL SECTOR
1,9$ BILLION
29% OF
FOOTBALL
MARKET
SHARE IN THE
WORLD
26 SPONSORED
EUROPEAN CLUBS
120$ MILLION
TO SPONSOR FC
BARCELONA
19$ MILLION PER
YEAR TO SPONSOR
C.RONALDO
10. 3) IMAGE BENEFIT OF SPONSORS
19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 10
- Adidas and Nike
sponsor 85% of the
worldwide football
competition
- Main sponsors: Hyundai,
adidas and Coca-cola
12. 4) SUCCESFUL
SPONSORING
EXAMPLES
19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 12
- Supplier of the marathon
worldrecord runner Kimetto
2014
- Supplier of Manchester
United Adidas pays 1$
billion and expects 1.5$
billion return
- Bayern Munich gets 60
millions and sells about 1.3
millions shirts yearly
13. IS IT BENEFICIAL FOR SPORT
MANUFACTURERS TO SPONSOR IN19/05/2017 SPONSORING | SUBMITTED TO DIPL.-ING. HARMELING | OSTFALIA 13
