The ROI of Personalization.pdf
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What returns do businesses see when they invest in personalization? And do customers share the same enthusiasm for it? See what the latest research says.
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The ROI of Personalization.pdf
- 2. Businesses today understand the value of personalization…
- 3. 69% of business leaders plan to increase their investment in personalization despite economic headwinds Source: State of Personalization, 4th Edition by Twilio Segment (2023)
- 4. What tangible benefits do businesses see from personalization?
- 5. 62% of business leaders cite improved customer retention from personalization Source: State of Personalization, 4th Edition by Twilio Segment (2023) >50% of business leaders consider personalization important to win new customers
- 6. Yet, 39% of businesses face challenges in using personalization technologies effectively…
- 7. 50% of businesses cite data accuracy as a challenge to getting personalization right. Source: State of Personalization, 4th Edition by Twilio Segment (2023)
- 8. In the light of recent privacy laws and the eventual deprecation of third-party cookies…
- 9. 78% of businesses consider first-party data as the most valuable data source for personalization. Source: State of Personalization, 4th Edition by Twilio Segment (2023)
- 10. And while only 51% of customers say they trust companies to use their data safely… Source: State of Personalization, 4th Edition by Twilio Segment (2023)
- 11. …they value personalized experiences as well…
- 12. 80% of businesses observe that consumers spend more when their experience is personalization Source: State of Personalization, 4th Edition by Twilio Segment (2023) 56% customers say they will become repeat buyers if experiences are personalized
- 13. technology advances they provide more data they spend more And the expectation from customers of better personalized experiences further increases when… 73% 74% 64% Source: State of the Connected Customer, 6th Edition by Salesforce (2023)