Digital Transformation – Defined
To be successful, companies must focus on customer experience and to remain sustainable, they must invest in digital technology.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
Balance Internet launches second edition of Digital Transformation in B2B eCo...run_frictionless
Balance Internet is a highly specialised eCommerce agency, and our unmatched B2B industry expertise guides our first-class digital delivery process. We are one of the most experienced B2B eCommerce solution providers in the Asia-Pacific region with members of our leadership team working in the space since 1996. With Magento Commerce technology at our core, we create high-performing solutions that harmonise digital ecosystems.
https://runfrictionless.com/b2b-white-paper-service/
People — Not Just Machines — Will Power Digital InnovationCognizant
As new technologies cause value chains to rapidly evolve and organizational boundaries to blur, human roles and tasks are also digitizing, as machines alter how knowledge work is performed.
With a fundamental shift in the CFO mission, the finance function has become a critical change agent across organizations. The role of financial leaders such as CFOs is evolving, from a traditional financial controller, to one that drives performance improvements across the organization.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
The digital paradigm is delivering an insurmountable amount of data that organisations are able to exploit to define new customer experiences and drive business growth. For companies to realise the full value of this corporate asset, there needs to be executive ownership and direction in the boardroom.
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
Balance Internet launches second edition of Digital Transformation in B2B eCo...run_frictionless
Balance Internet is a highly specialised eCommerce agency, and our unmatched B2B industry expertise guides our first-class digital delivery process. We are one of the most experienced B2B eCommerce solution providers in the Asia-Pacific region with members of our leadership team working in the space since 1996. With Magento Commerce technology at our core, we create high-performing solutions that harmonise digital ecosystems.
https://runfrictionless.com/b2b-white-paper-service/
People — Not Just Machines — Will Power Digital InnovationCognizant
As new technologies cause value chains to rapidly evolve and organizational boundaries to blur, human roles and tasks are also digitizing, as machines alter how knowledge work is performed.
With a fundamental shift in the CFO mission, the finance function has become a critical change agent across organizations. The role of financial leaders such as CFOs is evolving, from a traditional financial controller, to one that drives performance improvements across the organization.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
The digital paradigm is delivering an insurmountable amount of data that organisations are able to exploit to define new customer experiences and drive business growth. For companies to realise the full value of this corporate asset, there needs to be executive ownership and direction in the boardroom.
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
There’s never been a better time to be an analyst.
While historically analytics was consigned to the metaphorical fireplace in an organisation, to be acknowledged and occasionally fed but largely ignored, today the story is much evolved. The vast amounts of data being produced in ever greater amounts has led
to a renewed interest in making sense of this information treasure trove, and successfully unlocking its secrets can be a tremendous boon to businesses.
But the discipline is not without its challenges. Many organisations have not yet worked out how to store and organise the data they are generating, let alone analyse it. IT infrastructure is evolving, but not always in the right direction, and certainly not always fast enough in Asia.
Digital River Whitepaper Series: B2B E-Commerce ChallengeMike Chuma
Readers of this paper will gain an understanding of how
business-to-business (B2B) e-commerce is evolving because
of the changing nature of buyers and because of the pervasive impact of the global online ecosystem. Even though analysts are closely watching B2B e-commerce and believe the potential market is significantly larger than the B2C economy, B2B e-commerce has been slower to evolve, in large measure because of fears concerning the disruption or cannibalization of traditional sales channels.
Included is a discussion of current best practices in B2B e-commerce, techniques for managing channel conflict as
well as key considerations for any business looking to add a “direct-to-business buyer” sales channel. The critical question for most businesses should be how to effectively manage the change in a complex, multi-channel sales and marketing distribution model.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Apps for the Connected World: Supercharge Customer Data with Code HalosCognizant
By making meaning from the data that swirls around every digital interaction, companies can gain unprecedented insight into what customer and prospects want and value, essentially what makes them "tick."
The ultimate guide to the new buyers journeyMarketBridge
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020,
The Robot and I: How New Digital Technologies Are Making Smart People and Bus...Cognizant
Our latest study shows that when enterprise robots are applied to automating core business processes, they can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results.
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
We conducted a ground-breaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
The 10 most promising bi and analytics solution providers 2018 Merry D'souza
Insights Success has shortlisted “The 10 Most Promising BI and Analytics Solution Providers, 2018” that are leveraging the potential of data in the most effective and swift manner to bring-forward operational efficiency in the most cost-effective manner. Featuring as the Cover Story of the issue, we have Snype, a leading BI company specializing in the massive treatment of data especially in telecommunication, banking, and fintech verticals, among others.
How Artificial Intelligence is Impacting Marketing Today and How Smart Market...Mark Osborne
Overview of Artificial Intelligence AI and Machine Learning technologies that are impacting marketing today, and how marketers can plan their career and build the relevant computer science / engineering / statistics / and data-driven decision-making skills to excel in the future. Covers relevant algorithms, and marketing strategies like segmentation, targeting, and positioning, and how marketers can prepare
The State (and Future) of Digital Marketplaces by Brian SolisBrian Solis
The rise of digital marketplaces is an overnight success more than twenty years in the making. Today, their potential for growth and diversity is outpacing traditional e-commerce in every respect. Marketplaces are more than platforms for hosting sellers and attracting customers. Marketplaces as platforms are changing market dynamics and pushing sellers and service providers to rethink their mission, value propositions and overall experience.
Marketplaces will only continue to expand and diversify, introducing new retail and service experiences to sellers and buyers alike. As they do, marketplaces will open doors to new breeds of sellers and service providers, broaden customer choice for more varied product and service offerings, foster healthy competition and promote continuous innovation.
With their phenomenal growth, and the promising future of marketplaces and their role in shaping the future of retail, Kahuna and Altimeter set out to capture the state of digital marketplaces. We surveyed 100 executives and managers of mar- ketplaces across the US and across eight market segments. What we learned in this research, through a quantitative survey and third-party analysis, is that marketplac- es have been underappreciated in their role in reshaping retail and are set to define next generation experiences.
The goal of this report is to provide a lens into the rising marketplace segment to guide incumbent brands and inspire emergent marketplaces as they pave the way for the future of retail, services and customer experiences.
Is Omnichannel Dead? Evolving Tactics for Today's RetailSmartFocusWorld
This Slideshare asks 'what really is omnichannel?' Is it dead or is it more alive than ever?
It also explores 3 trends which are currently shaking up omnichannel and examples of evolving tactics within the field.
How Digital Is Quickly Reshaping Customer Experience ProcessesCognizant
By invoking six strategies that reimagine the power of customer support processes, digitally-savvy companies can create unprecedented levels of new business value and significantly elevate customer experience.
Different companies working on different stacks, which one is the right stack for my application? Is opensource the way to go? What is the future of opensource? The Talk at FOSSMeet 2013 tries to answer these questions.
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
There’s never been a better time to be an analyst.
While historically analytics was consigned to the metaphorical fireplace in an organisation, to be acknowledged and occasionally fed but largely ignored, today the story is much evolved. The vast amounts of data being produced in ever greater amounts has led
to a renewed interest in making sense of this information treasure trove, and successfully unlocking its secrets can be a tremendous boon to businesses.
But the discipline is not without its challenges. Many organisations have not yet worked out how to store and organise the data they are generating, let alone analyse it. IT infrastructure is evolving, but not always in the right direction, and certainly not always fast enough in Asia.
Digital River Whitepaper Series: B2B E-Commerce ChallengeMike Chuma
Readers of this paper will gain an understanding of how
business-to-business (B2B) e-commerce is evolving because
of the changing nature of buyers and because of the pervasive impact of the global online ecosystem. Even though analysts are closely watching B2B e-commerce and believe the potential market is significantly larger than the B2C economy, B2B e-commerce has been slower to evolve, in large measure because of fears concerning the disruption or cannibalization of traditional sales channels.
Included is a discussion of current best practices in B2B e-commerce, techniques for managing channel conflict as
well as key considerations for any business looking to add a “direct-to-business buyer” sales channel. The critical question for most businesses should be how to effectively manage the change in a complex, multi-channel sales and marketing distribution model.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Apps for the Connected World: Supercharge Customer Data with Code HalosCognizant
By making meaning from the data that swirls around every digital interaction, companies can gain unprecedented insight into what customer and prospects want and value, essentially what makes them "tick."
The ultimate guide to the new buyers journeyMarketBridge
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020,
The Robot and I: How New Digital Technologies Are Making Smart People and Bus...Cognizant
Our latest study shows that when enterprise robots are applied to automating core business processes, they can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results.
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
We conducted a ground-breaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
The 10 most promising bi and analytics solution providers 2018 Merry D'souza
Insights Success has shortlisted “The 10 Most Promising BI and Analytics Solution Providers, 2018” that are leveraging the potential of data in the most effective and swift manner to bring-forward operational efficiency in the most cost-effective manner. Featuring as the Cover Story of the issue, we have Snype, a leading BI company specializing in the massive treatment of data especially in telecommunication, banking, and fintech verticals, among others.
How Artificial Intelligence is Impacting Marketing Today and How Smart Market...Mark Osborne
Overview of Artificial Intelligence AI and Machine Learning technologies that are impacting marketing today, and how marketers can plan their career and build the relevant computer science / engineering / statistics / and data-driven decision-making skills to excel in the future. Covers relevant algorithms, and marketing strategies like segmentation, targeting, and positioning, and how marketers can prepare
The State (and Future) of Digital Marketplaces by Brian SolisBrian Solis
The rise of digital marketplaces is an overnight success more than twenty years in the making. Today, their potential for growth and diversity is outpacing traditional e-commerce in every respect. Marketplaces are more than platforms for hosting sellers and attracting customers. Marketplaces as platforms are changing market dynamics and pushing sellers and service providers to rethink their mission, value propositions and overall experience.
Marketplaces will only continue to expand and diversify, introducing new retail and service experiences to sellers and buyers alike. As they do, marketplaces will open doors to new breeds of sellers and service providers, broaden customer choice for more varied product and service offerings, foster healthy competition and promote continuous innovation.
With their phenomenal growth, and the promising future of marketplaces and their role in shaping the future of retail, Kahuna and Altimeter set out to capture the state of digital marketplaces. We surveyed 100 executives and managers of mar- ketplaces across the US and across eight market segments. What we learned in this research, through a quantitative survey and third-party analysis, is that marketplac- es have been underappreciated in their role in reshaping retail and are set to define next generation experiences.
The goal of this report is to provide a lens into the rising marketplace segment to guide incumbent brands and inspire emergent marketplaces as they pave the way for the future of retail, services and customer experiences.
Is Omnichannel Dead? Evolving Tactics for Today's RetailSmartFocusWorld
This Slideshare asks 'what really is omnichannel?' Is it dead or is it more alive than ever?
It also explores 3 trends which are currently shaking up omnichannel and examples of evolving tactics within the field.
How Digital Is Quickly Reshaping Customer Experience ProcessesCognizant
By invoking six strategies that reimagine the power of customer support processes, digitally-savvy companies can create unprecedented levels of new business value and significantly elevate customer experience.
Different companies working on different stacks, which one is the right stack for my application? Is opensource the way to go? What is the future of opensource? The Talk at FOSSMeet 2013 tries to answer these questions.
Know the history and development of Engineering, and learn more about what world expects from engineering graduates. Targeted on Engineering Batchelor graduates to be motivated and keep focused on building innovation for the future.
Looking to start a startup and don't know what are the important things to keep in mind? This presentation is for you. A concoction of my learnings over the past three years with building software products including many failures. Introduces the concept of startup cycle.
Web development fundamentals for complete newbies. introduction to http protocol, web servers, what is html, js and css, as well as a short demo on creating a basic web application
We have been using web for a very long time. How does this actually work and how can I create something of my own as an informed computer software professional? How does this entire web contraption work? What are HTTP methods and status codes? Why should I care what is an web request? Why is HTML5 so popular; Is it that good? How does the flow precisely move from browser to server and back to that? What is the significance of virtual hosts? What is the cliché "cloud" anyway? Join me, let's untangle the intertwined web of mysteries together.
Using functional concepts in Python. Introduction to functional programming and exploring each of the concepts, like map, filter and reduce in detail and how functional programming can help creating massively parallel software systems
We conducted a groundbreaking survey of the UK’s data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
Find out:
Why nearly a third of IT Directors feel their organisation uses data poorly
What the hybrid data manager of the future will look like
Why understanding customer behaviour remains the holy grail for so many
We conducted a survey of the UK's data and business professionals to get a snapshot of the state of the world of data, uncover some of the issues facing the industry and get a sense of the changes on the horizon. The results were enlightening, and in some cases, very surprising.
In today’s business environment, digital transformation has turned into a necessity to cope with persistent business needs of customer acquisition and brand building. However, the prospect of revamping is an opportunity offered by Digitalization and successfully transformed businesses can become industry leaders to dominate the market.
Also, companies should know that disruption is at the core of such a change and the only way to succeed is to create and follow a comprehensive plan. Moreover, the disruptive technologies can be adopted smartly to propel strategic growth.
As the future is all about innovative technologies such as Augmented Reality, IoT, Virtual Reality, etc., digitalization would eventually become the way of life, and the firms that can keep abreast with the digital macrocosm have better chance to succeed.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
It is advice that technology vendors today should take to heart.
Corporations everywhere in the world are now in the midst of a transformation with respect to information technology. This is not necessarily about a revolution in technology processing power, but rather a fundamental change in the
power of technology process – an internal shift in responsibility over IT decision-making within organizations away from its traditional center, the Chief Information Officer, to the Chief Marketing Officer and Chief Financial Office
Digital transformation chiefdigitalofficer_engl_hipp_090715Helmar Hipp
The digital transformation is one of the biggest challenges affecting almost all businesses. Changing consumer habits, new competitors, disrupted business models and technology innovation impact strategy, people as well as all processes and technologies being used in enterprises. The presentation describes the the need, role, goals of a chief digital officer in a company, who can be cornerstone to successfully manage the digital transformation
Technology management in the age of the customerLithium
Don’t look now, but your company is losing control. Customers are now in the driver’s seat. Learn more by reading this Forrester Report on "Technology Management
In The Age Of The Customer."
2021 ‧ Digital Economy Blueprint based on the latest research and opportunities for digital transformation during and after the crisis.
⤑ How can a business not depend on changes?
⤑ How can a business successfully make changes?
⤑ How can a business minimize risks?
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
Similar to Ericka pionin digital transformation – defined (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Ericka pionin digital transformation – defined
1. Digital Transformation – Defined
To be successful, companies must focus on customer experience and to
remain sustainable, they must invest in digital technology.
5 Force’s Model In The Age Of Digital Disruption
The
digital
Media
Revolution
is
shaping
the
way
we
conduct
business
and
as
a
result
how
successful
firms
can
be
in
the
digital
age.
We
are
now
in
the
age
of
“Digital
Disruption”
whereby
major
firms
across
all
industries
are
seeing
their
competitive
landscape
changing
due
to
the
digital
technologies.
Consequently
the
Porter’s
5
Forces
Model
needs
to
be
reviewed
in
this
digital
age.
For
all
industries,
barriers
to
entry
decrease
while
competition
rises
dramatically.
Additionally
buyers
have
now
more
control
than
ever
before,
with
the
ability
to
gather
all
information
necessary
for
their
decision-‐making
process
as
well
as
more
options
to
switch
providers.
Consequently
businesses
must
embrace
Digital
Transformation
and
focus
their
strategies
on
enhancing
the
customer
experience
in
order
to
remain
competitive.
To
be
Successful
companies
need
to
focus
on
Customer
Experience.For
A
Detailed
Understanding
Of
“Digital
Disruption”
Watch
This:
Digital Disruption – A Debate, Writers Should Know About
Courtesy: https://www.grubstreet.org/
2. Big Data & Customer Satisfaction
Learning
about
customer
is
easier
than
ever.
IBM
estimates
that
by
2020
there
will
be
300
times
more
information
available
than
8
years
ago.
With
Digital
Marketing,
Mobile
and
Social
Media
marketers
can
map
the
customer
journey;
and
then
learn,
adapt
and
satisfy
its
customers.
The
Internet
Society
considers
that
it
is
very
feasible
for
marketers
to
track
customers
via
their
digital
footprints.
Traditional
customer
relationship
management
can
be
boosted
with
digital
quantitative
and
qualitative
data.
However,
if
the
majority
of
businesses
understand
the
need
for
relevant
customer
insights,
the
overload
of
data
available
and
the
lack
of
appropriate
capabilities
to
process
and
act
upon
the
data
are
the
greater
challenges
for
many
organisations.
For
instance,
Kapo
states
in
a
recent
report
that
68%
of
businesses
and
IT
leaders
agree
that
Big
Data
can
improve
customer
satisfaction
while
49%
are
concerned
about
the
time,
resources
and
skills
required.
Some
barriers
are
for
instance
related
to
the
capability
to
integrate
different
data
sources
and
providing
real
time
data
into
a
context
or
that
often
soft
data
related
to
the
customer
experience
will
be
considered
irrelevant
or
not
as
an
actionable
insight.
3. Additionally,
Big
Data
means
different
things
to
IT
and
Marketers.
IT
practitioners
focus
on
structuring,
tagging,
cleansing
and
storing
data
while
Marketers
seek
real
time
and
contextual
information
about
their
customers.
While
IT
acts
as
a
technological
inhibitor
for
Customer
Insight
Practitioner
and
Marketers,
we
often
see
a
disconnection
between
them
with
different
motivations
and
objectives
regardless
of
their
common
interest
of
gathering
actionable
data
about
customers.
Marketers
without
IT
and
vice-‐versa
cannot
implement
the
technology
required
to
gather
the
data
that
will
be
converted
into
marketing
intelligence.
The
needs
and
practices
to
facilitate
actionable
insights
and
CIO-‐
CMO
collaborations
are
crucial
to
emphasize
creativity
and
collaboration
for
innovative
strategies.
With
no
surprise
we
see
now,
many
Research
Agencies
promoting
CIO-‐CMO
relationships
via
various
business
articles
and
innovative
events
such
as:
eTouch,
Accenture,
Forrester,
IBM
and
IDG.
Modified Role Of Marketers
Furthermore,
the
role
of
Marketers
has
changes
more
in
the
past
few
years
compare
than
the
last
50
years.
As
a
result
there
is
a
shortage
in
digital
skills.
According
to
the
Guardian
Modern
Marketer
require
a
new
set
of
numerical
and
analytical
skills
in
order
to
succeed.
For
instance
as
per
Mc
Kinsey
&
Co,
the
requirement
for
the
talent
of
data-‐
analytics
will
go
beyond
the
supply
by
an
average
of
approximately
45%
to
65%
by
2018.
Looking
at
the
US
alone,
they
might
encounter
a
deficiency
of
135,000
to
185,000
human
resources
with
profound
methodical
talents
as
well
as
1.4
million
managers
and
analysts
to
study
Big
Data
and
make
assessment
based
on
their
judgments.
Many
corporations
concerns
are
related
to
the
attraction
of
a
niche
pool
of
digital
talent
along
with
the
training
and
retention
of
current
marketing
experts.
Reshaping of Marketing Departments & Technology
Additionally
businesses
also
face
difficulties
to
adjust
their
strategy,
tools
and
processes.
If
Organisations
need
to
recruit
new
talents,
they
also
need
to
reshape
their
structure
to
facilitate
Digital
Excellence.
Gartner
considers
that
digital
transformation
will
impact
organizational
structure,
skills
and
processes,
and
radically
change
marketing
investment
to
achieve
such
objectives.
Furthermore
to
share
another
4. perspective
from
IDC
suggest
that
by
2020
marketing
departments
will
be
reshaped
in
three
organisational
systems
such
as
Content,
Channel
and
Consumption,
where
the
core
capabilities
will
be
data
and
marketing
technology.
Conclusion To Digital Transformation:
This
reshape
of
organisations
not
only
touch
their
structures
but
also
their
long
term
objectives.
Without
doubt
technology
is
at
the
core
of
competitive
advantage
as
it
is
the
bridge
between
business
and
customers.
This
is
why
to
remain
Sustainable,
business
need
to
invest
in
Digital
Technologies.
The
CEO
of
Forrester
Research
reinforces
my
opinion
by
predicting
that
“In
the
future,
every
company
will
be
a
software
company.
Software
is
the
new
business
currency
more
important
than
financial
capital”.
Innovation
and
Emerging
technologies
are
competitive
capabilities
as
it
touches
all
departments
from
HR
to
Finance
along
with
Sales
&
Marketing
to
Research
&
Development.
Emerging
technologies
including
analytic,
mobile
and
the
Internet
of
Things,
social,
and
cloud
service,
are
the
essential
component
of
a
successful
digital
transformation.
Authors Bio: “Ericka Pionin”
Ericka
Pionin
is
a
“Digital
Advocate”
and
passionate
about
corporate
business.
She
helps
businesses
and
entrepreneurs
to
become
competitive
in
the
digital
edge.
Ericka
‘s
biggest
assets
are
her
capability
to
connect
opportunities
into
business
action
as
well
as
to
be
straightforward
and
bold
when
she
advises
her
clients.
Connect
with
her
professionally
at
LinkedIn
or
follow
her
on
Twitter.
Keep
adding
your
experience
and
practices
by
commenting
and
don’t
forget
to
visit
Shafiq
Siddiqui’s
website,
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Facebook,
join
at
LinkedIn
and
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Twitter.
This
article
was
initially
published
at
www.shafiqsiddiqui.com