The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices | Twitter Presentation

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Smart Social New York 2017 Breakout Session Speaker: Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter

Social Media

Twitter for Execs
@nolabeth
May 2017
How to Leverage Your C-Suite

Indra Nooyi
@IndraNooyi
287 805 4:51 PM - 23 Jun 201670
This #Veterans Day, red & blue join
forces for those who defend the
red, white & blue. Honored to work
with @MuhtarKent, Coke, &
@ACPUSA

Muhtar Kent
@MuhtarKent
287 805 4:51 PM - 23 Jun 201670
Coke and Pepsi together? Proud to
support our #veterans with
#IndraNooyi! Cheers @ACPUSA.
Coca-Cola and PepsiCo team up to assist Veterans
youtube.com

Your executives can be
the most powerful
influencers of all.

Connect with
customers, partners,
& peers

468 2K 7:08 PM - 25 Dec 2016
Brian Chesky
@BChesky
1.8K
If @Airbnb could launch anything
in 2017, what would it be?
1,000 ideas have been submitted. I
was expecting 10. I think I'm now
hosting a Twitter Radio show.
273 1.5K 10:53 AM - 26 Dec 2016
Brian Chesky
@bchesky
107
@bchesky airbnbs on mars.
23 106 7:10 PM - 25 Dec 2016
Veeral Patel
@vral
2
@vral working on that… no joke
51 435 7:16 PM - 25 Dec 2016
Brian Chesky
@bchesky
7

Are cookery TV shows pure entertainment or do they inspire us to cook? Can Twitter interaction and advice inspire us to cook and have a healthier lifestyle? Is the second screen behaviour different during TV cookery/food shows? Which TV cookery shows generate most Twitter conversation. This file was put together for Social Media Week London 2013 #SMWldn. Thanks to Second Sync @SecondSync and Great British Chefs @GBChefs for their help in creating this file.

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The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices | Twitter Presentation

1. Twitter for Execs @nolabeth May 2017 How to Leverage Your C-Suite

2. Indra Nooyi @IndraNooyi 287 805 4:51 PM - 23 Jun 201670 This #Veterans Day, red & blue join forces for those who defend the red, white & blue. Honored to work with @MuhtarKent, Coke, & @ACPUSA

3. Muhtar Kent @MuhtarKent 287 805 4:51 PM - 23 Jun 201670 Coke and Pepsi together? Proud to support our #veterans with #IndraNooyi! Cheers @ACPUSA. Coca-Cola and PepsiCo team up to assist Veterans youtube.com

4. Your executives can be the most powerful influencers of all.

5. Connect Control Convert

6. Connect with customers, partners, & peers

7. Twitter is an engine of mass influence

8. 288,000 CEOs are on Twitter

9. 468 2K 7:08 PM - 25 Dec 2016 Brian Chesky @BChesky 1.8K If @Airbnb could launch anything in 2017, what would it be? 1,000 ideas have been submitted. I was expecting 10. I think I'm now hosting a Twitter Radio show. 273 1.5K 10:53 AM - 26 Dec 2016 Brian Chesky @bchesky 107 @bchesky airbnbs on mars. 23 106 7:10 PM - 25 Dec 2016 Veeral Patel @vral 2 @vral working on that… no joke 51 435 7:16 PM - 25 Dec 2016 Brian Chesky @bchesky 7

10. Control the message

11.

12. tony fernandes

13.

14. Attract & retain top talent

15.

16. Leverage your C-suite to drive impact.

17. #Thanks