The rise of the mommy bloggers : iblog9 presentation
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My slide presentation at iblog: The 9th Philippine Blogging Summit on June 1, 2013 at UP Malcoml Theatre
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The rise of the mommy bloggers : iblog9 presentation
- 1. The Rise of the Mommy Bloggers in the Philippines Rhodora Espiritu-Valdez
- 3. What is Mommy blogging? • defined as online journals written by women • documenting personal life of mother and child • sites of interactivity
- 4. A Mommy Blogger • Parenting • Childcare • Pregnancy • Breastfeeding • Healthcare • Family • Love and Marriage • Travel • Food • Product review • Photography • Books • Fashion • Beauty • Kids • Religion
- 6. Mommy blogging in the Philippines Age of Mommy bloggers 68% - 25- 34 23% - 35-44 6 % - Below 24 1 % - 45-54 1 % - 55- 64 Number of children 49 % - 1 kid 27 % - 2 kids 17 % - 3 kids 5 % - 4 kids 1% - 5 kids 1 % - 0
- 7. Mommy blogging in the Philippines Employment Status • 40 %– Work-At-Home Mom (WAHM) • 28 %– Stay-At-Home-Mom (SAHM) • 25% – Work-Out-Of-Home-Mom(WOHM) • 7% – Student / Online business
- 8. How much time they spent in a week • Reading blogs 6.89 hours/week • Writing posts on blogs 7.3 hours/week
- 9. Platforms and Social Media
- 10. What are their motivations for blogging? They wanted to : • share experiences as a mother • keep a record or diary of something specific • make their voice heard • educate themselves • share parenting skills • support advocacy • give themselves a reason to keep exploring • communicate with other bloggers • share knowledge/exchange ideas • keep in touch with friends and family • promote themselves as an expert/make a name for themselves • sell advertising and sponsorship • promote business • paid to blog • make money
- 11. Conclusion: • This presentation aims to illustrate the characteristics of the mommy blogs in the Philippines and to comment on how motherhood is represented through mommy blogs. • Writers of the mommy blogs are at the same time readers of them that they together constitute an online community of mothers • Mommy blogging is a new phenomenon in the Philippines and yet to develop, but at the same time there are reasons to believe that the internet in general or mommy blogs in particular appears as and grows to be suitable channels for multiple individual experiences related to motherhood both to find an audience and merge with others.