.

1. The purpose of research:
The purpose of researchis to gainmore informationonthe chosensubject.Itcouldbe tomake sure that
youare writingfactual or to gainmore informationonthe chosentopicthatyou are doing. For example if
youare settingupa businessora shopthenyou woulddoresearchintothe businessesaroundyouandthe
productsthat theysell adthe price rangesin orderfor yourbusinesstobe competitiveinthe market
Why isresearch important?
Researchisvital foreveryone nomatterwhatyoudo, research leadstodevelopmentandadvancesin
variousdifferentthings.Researchis veryimportantbecause itwidensyourperspective onthe chosentopic
that youare. Researchisimportantforexample if yourproductisfailingandisn’tmeetingitstargets the
researchisimportantbecause itwill give youanideawhere andwhyyourproductis failinganditcan give
youobjectivestohitandwaysthat you can improve yourself oryourbusinesstomake sure thatyou will be
successful.
What isquantitative research?
1
Quantitative researchisresearchthatisbasedmainlyondata,facts andfigures.Quantitative researchis
basedaroundstatisticsandnumerical dataor data that can be usedforgraphs andcharts to visualise the
markets.Itis usedto quantifypeople’sopinionsandattitudes.Quantitativeresearchisdone onalarger
scale that qualitative research.Quantitative researchlooksatpatternsandfacts inthe market.The data
collectionmethodsconsistof onlinesurveys.
What isqualitative research?
2
Qualitative researchismainlyusedtogainanunderstandingof opinionsandmotivations.Itprovidesthe
researcherorthe businesswithreasonsintothe problemsanditcan helpto developideasforpotential
quantitative research.Qualitativeresearchgivesamuchbiggerunderstandingof people’sthoughtsand
feelingstowardsthe chosenidea. The sample sizeistypicallysmall andthe participantsare usedand
countedto fill the setamountof people needed.
3
Primaryresearchisresearchthat involvespeople takingpartinquestionnairesand surveys,this is
generallydone insmall groups.Primaryresearchisusuallydone byyourself andisveryusefulasitgive you
a complete backgroundandoverviewof the whole subjectthatyouare lookingtogainmore information
on.
4
SecondaryResearchmakesuse of informationthatyouhave foundoutonyour primaryresearch.
“Secondaryresearchisalsoknown as deskresearch”5
Secondaryresearchisthe mostwidelyusedmethod
for collectingdata. Secondaryresearchcaninclude informationfromthirdpartysourcessuchasmarket
research
Market research isan organisedefforttogaininformationaboutatargetmarketor audience.Market
researchisveryimportantas itgivesa broaderview onwhatyou are targeting. 6
“Marketresearchisone of
the keyfactors usedinmaintainingcompetitiveness.”
1 http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
2 http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
3 http://businesscasestudies.co.uk/food-standards-agency/market-research-and-consumer-protection/primary-and-
secondary-research.html#axzz4KQLNsQj5
4 http://businesscasestudies.co.uk/food-standards-agency/market-research-and-consumer-protection/primary-and-
secondary-research.html#axzz4KQLNsQj5
5 http://www.knowthis.com/data-collection-low-cost-secondary-research/what-is-secondary-research
6 https://en.wikipedia.org/wiki/Market_research

2. Audience research isresearchthatisconductedonspecificaudience segmentstogatherinformationon
theirknowledge,attitudesandpreferences. 7
“Segmentsmaybe basedonvariousgroupingstrategies,such
as race, ethnicity,age,educationorfamilyincome.”Audienceresearchisgoodasit givesyouIreal insight
on whatyou will be writingfor.
Thisresearchcan be usedwhenre-brandingasdoingall of the qualitative researchandthe quantitative
researchand the marketand audience researchgivesyouabiggerpicture onwhoyou are targeting.Doing
thisresearchwill alsogive youthe informationonwhatyouraudience wouldlike tosee fromthisrebrand.
Thisinformationiskeyasit isthe mainpart of the designwork.Bydoingresearch youwill findoutvaluable
informationthatwill give youareastoimprove the lookof the business,thisalsomeansyouwill have an
increasedchance of successforthe rebrand.
7 http://www.slideshare.net/AnnieRose95/audience-research-22808080