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The Purpose of Ads Chapters 13 and 14 discuss the various forms of marketing communications
and advertising. Using the information you have learned, you will write about specific ads found
in your course textbook. Complete the assignment per the bullet points below: Find four ads for
different companies/brands: two that use an emotional appeal and two that use a rational appeal.
For each ad, indicate the communication task. Is it to inform, persuade, remind, entertain, or
something else?

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The Purpose of Ads Chapters 13 and 14 discuss the various forms of mar.pdf

  • 1. The Purpose of Ads Chapters 13 and 14 discuss the various forms of marketing communications and advertising. Using the information you have learned, you will write about specific ads found in your course textbook. Complete the assignment per the bullet points below: Find four ads for different companies/brands: two that use an emotional appeal and two that use a rational appeal. For each ad, indicate the communication task. Is it to inform, persuade, remind, entertain, or something else?