Discovery oriented social media research from descriptive to analytic (2011奢侈...Kantar Media CIC
This document discusses discovery-oriented social media research and the transition from descriptive to analytic research. It provides examples of descriptive research that reports statistics about social media usage and sentiment. It then discusses more analytic research that aims to establish causal relationships and understand the mechanisms behind observed patterns. The document advocates taking a more diagnostic approach to break down research questions and relating social media metrics to real-world outcomes like sales or stock performance. Overall, it promotes developing a discovery mindset and using social media data to generate insights rather than just reporting descriptions.
EXPO BRANDING is an innovative branding company that provides design, branding consultancy, and training courses. It was founded in Shanghai in 2014 by Yi Wu and the Italian Alessandro Rosso EXPO Group. EXPO BRANDING aims to become a bridge between Eastern and Western brands by providing one-stop branding services to help international brands enter China and Chinese brands go global. Its team of Western and Chinese branding experts provides services ranging from brand assessment to strategy, execution, and optimization.
理查德·布蘭森10大成功商業技巧(richard branson's top 10 tips for succeeding at business)周建良 Zhou Jian Liang
查德·布蘭森10大成功商業技巧(richard branson's top 10 tips for succeeding at business)
維珍集團(Virgin Group)創辦人,旗下擁有四百多家公司。十六歲時創辦《學生》(Student)雜誌,展開創業之路,繼而創立維珍唱片公司(Virgin Records)、維珍航空(Virgin Atlantic Airways),逐步進軍許多產業、領域、國家市場,建立起高度多角化經營的維珍王國。二○一一年的「富比士億萬富豪」排行榜上,布蘭森的財富總值在全英國排名第四。
布蘭森不僅勇於冒險創業,熱愛運動的他也經常嘗試各種挑戰。也曾多次以離經叛道和搞噱頭的活動,成功打響維珍品牌知名度。布蘭森的傳奇色彩、特立獨行的風格、與眾不同的創業及企業經營理念和管理作風,使他和維珍集團成為商界罕見的異數。
許多人問 Richard Branson 是如何達到今天這個地位、又如何讓維京集團的觸角深入各行各業的?為此 Richard Branson 在 Entrepreneur.com 上發表了一篇文章《Richard Branson's Top 10 Tips for Succeeding at Business》,分享他創業以來一直遵循的「維京法則」,在這邊分享給大家。
THE FUNDAMENTAL FACTORS THAT AF-FECT THE BUYING BEHAVIOR OF CHI-NESE HIGH-END...Tuomas Poukkula (顾度茂)
This document discusses factors that affect the buying behavior of Chinese high-end consumers. It begins by defining key concepts like high-end products and consumer buying behavior. It then identifies prevailing factors influencing Chinese consumer behavior in high-end markets, including cultural values, personal factors, psychological factors, and social factors. Cultural values drive trends toward both tradition and modernity. Personal factors include success, individualism and freedom. Psychological factors encompass confidence, humility, perseverance and patriotism. Social factors consist of social position, family, respect, "face" or reputation, and collectivism. Understanding these factors is important for Western companies seeking to enter and succeed in the Chinese luxury market.
Asia-Pacific Wealth Report 2013 - Traditional ChineseCapgemini
Expanding on the findings of the World Wealth Report, the Asia-Pacific Wealth Report from Capgemini and RBC Wealth Management provides population and wealth data for 10 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Singapore, South Korea, Taiwan and Thailand. The report reviews economic and market performance drivers and investing behaviors of high net worth individuals (HNWIs) in the Asia-Pacific region.
The report also provides an in-depth focus on HNWI perspectives and behavior based on a survey with 4,400 HNWIs. Through the survey findings we explore HNWI confidence levels, asset allocation decisions, and preferences for wealth management advice and services.
The Asia-Pacific Wealth Report is available in English and Simplified and Traditional Chinese. For more information, visit www.asiapacificwealthreport.com.
Discovery oriented social media research from descriptive to analytic (2011奢侈...Kantar Media CIC
This document discusses discovery-oriented social media research and the transition from descriptive to analytic research. It provides examples of descriptive research that reports statistics about social media usage and sentiment. It then discusses more analytic research that aims to establish causal relationships and understand the mechanisms behind observed patterns. The document advocates taking a more diagnostic approach to break down research questions and relating social media metrics to real-world outcomes like sales or stock performance. Overall, it promotes developing a discovery mindset and using social media data to generate insights rather than just reporting descriptions.
EXPO BRANDING is an innovative branding company that provides design, branding consultancy, and training courses. It was founded in Shanghai in 2014 by Yi Wu and the Italian Alessandro Rosso EXPO Group. EXPO BRANDING aims to become a bridge between Eastern and Western brands by providing one-stop branding services to help international brands enter China and Chinese brands go global. Its team of Western and Chinese branding experts provides services ranging from brand assessment to strategy, execution, and optimization.
理查德·布蘭森10大成功商業技巧(richard branson's top 10 tips for succeeding at business)周建良 Zhou Jian Liang
查德·布蘭森10大成功商業技巧(richard branson's top 10 tips for succeeding at business)
維珍集團(Virgin Group)創辦人,旗下擁有四百多家公司。十六歲時創辦《學生》(Student)雜誌,展開創業之路,繼而創立維珍唱片公司(Virgin Records)、維珍航空(Virgin Atlantic Airways),逐步進軍許多產業、領域、國家市場,建立起高度多角化經營的維珍王國。二○一一年的「富比士億萬富豪」排行榜上,布蘭森的財富總值在全英國排名第四。
布蘭森不僅勇於冒險創業,熱愛運動的他也經常嘗試各種挑戰。也曾多次以離經叛道和搞噱頭的活動,成功打響維珍品牌知名度。布蘭森的傳奇色彩、特立獨行的風格、與眾不同的創業及企業經營理念和管理作風,使他和維珍集團成為商界罕見的異數。
許多人問 Richard Branson 是如何達到今天這個地位、又如何讓維京集團的觸角深入各行各業的?為此 Richard Branson 在 Entrepreneur.com 上發表了一篇文章《Richard Branson's Top 10 Tips for Succeeding at Business》,分享他創業以來一直遵循的「維京法則」,在這邊分享給大家。
THE FUNDAMENTAL FACTORS THAT AF-FECT THE BUYING BEHAVIOR OF CHI-NESE HIGH-END...Tuomas Poukkula (顾度茂)
This document discusses factors that affect the buying behavior of Chinese high-end consumers. It begins by defining key concepts like high-end products and consumer buying behavior. It then identifies prevailing factors influencing Chinese consumer behavior in high-end markets, including cultural values, personal factors, psychological factors, and social factors. Cultural values drive trends toward both tradition and modernity. Personal factors include success, individualism and freedom. Psychological factors encompass confidence, humility, perseverance and patriotism. Social factors consist of social position, family, respect, "face" or reputation, and collectivism. Understanding these factors is important for Western companies seeking to enter and succeed in the Chinese luxury market.
Asia-Pacific Wealth Report 2013 - Traditional ChineseCapgemini
Expanding on the findings of the World Wealth Report, the Asia-Pacific Wealth Report from Capgemini and RBC Wealth Management provides population and wealth data for 10 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Singapore, South Korea, Taiwan and Thailand. The report reviews economic and market performance drivers and investing behaviors of high net worth individuals (HNWIs) in the Asia-Pacific region.
The report also provides an in-depth focus on HNWI perspectives and behavior based on a survey with 4,400 HNWIs. Through the survey findings we explore HNWI confidence levels, asset allocation decisions, and preferences for wealth management advice and services.
The Asia-Pacific Wealth Report is available in English and Simplified and Traditional Chinese. For more information, visit www.asiapacificwealthreport.com.