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Anthem Branding & Design
Anthem helps brands create compelling experiences through strategic design that builds businesses. They analyze categories, consumers and competitors to develop brand strategies informed by insights. Anthem then articulates the brand positioning and develops visual and verbal identities. They offer full design services from strategy to identity design, system design, and deployment including production and premedia. The goal is transformative brand ideas executed precisely to capture competitive advantages.
Hpg Presentation
The Hickory Printing Group is a leading privately held print marketing provider based in Conover and High Point, North Carolina that has been in business since 1917. They offer a single source solution for various printing services including web offset, sheetfed, folding cartons, premedia, finishing, mailing, fulfillment, and interactive services. They focus on quality, the environment, accuracy, finishing, and customer service.
Brand point management in action
Over more than two decades, Schawk has assumed and integrated much of the packaging design and premedia work for a major breakfast cereal maker. Schawk manages over 5,000 creative projects annually across North and Latin America, coordinating brand assets across packaging, POS, POP, promotions and more. Schawk implemented numerous elements of brand point management, including package design/redesign, trade communications, couponing, promotional materials, and microsites. This comprehensive solution allows the client to compete effectively through consistency, agility, and speed to market.
2009 Schawk Year In Review Sgk
Schawk had a challenging year in 2009 due to the economic downturn but was able to reduce costs and debt. They acquired new technology and marketing services to strengthen their business. While the economy remained uncertain, Schawk was optimistic about their strategic position and opportunities for 2010.
SocialTV Overview Notes Version
This document provides an overview of SocialTV, including: defining SocialTV as the intersection of social media and television; influences driving SocialTV such as new technologies and devices; opportunities for entertainment brands in SocialTV through engagement and analytics; challenges in the fast-moving SocialTV ecosystem; and ways big brands are engaging with startups through investments, acquisitions, and events.
Schawk, BLUE for retail brands
Schawk provides brand management technology, including their BLUE enterprise software, to help retailers execute marketing materials with consistency and efficiency to compete effectively. BLUE drives collaboration, eliminates unnecessary work, and ensures brand consistency. It also streamlines processes, reduces costs and cycles, and provides reporting and version control. Schawk experts can help retailers implement and optimize BLUE to manage thousands of assets and workflows, with potential for cost savings of millions per year.
Schawk overview brochure
The document discusses how brand point management can deliver compelling and consistent brand experiences through strategic, creative, and executional expertise at every touchpoint where consumers interact with a brand, whether at home, on the go, in stores, or on shelves. It outlines Schawk's capabilities across various practices to strategically plan brands, creatively bring them to life, and execute branding consistently worldwide through premedia services. Schawk aims to nurture brands from concept to market by maximizing opportunities for consumers to experience passion for the brand.
IntegriPrint Tour
IntegriPrint, Inc. is a printing company that offers both digital and offset printing services. They provide fast turnaround times to meet tight deadlines using digital printing equipment. Their services include wide format printing, mounting and laminating, bindery services, and mailing services. IntegriPrint aims to maintain integrity and consistency in their clients' printed materials to protect their branding.
Recommended
Anthem Branding & Design
Anthem helps brands create compelling experiences through strategic design that builds businesses. They analyze categories, consumers and competitors to develop brand strategies informed by insights. Anthem then articulates the brand positioning and develops visual and verbal identities. They offer full design services from strategy to identity design, system design, and deployment including production and premedia. The goal is transformative brand ideas executed precisely to capture competitive advantages.
Hpg Presentation
The Hickory Printing Group is a leading privately held print marketing provider based in Conover and High Point, North Carolina that has been in business since 1917. They offer a single source solution for various printing services including web offset, sheetfed, folding cartons, premedia, finishing, mailing, fulfillment, and interactive services. They focus on quality, the environment, accuracy, finishing, and customer service.
Brand point management in action
Over more than two decades, Schawk has assumed and integrated much of the packaging design and premedia work for a major breakfast cereal maker. Schawk manages over 5,000 creative projects annually across North and Latin America, coordinating brand assets across packaging, POS, POP, promotions and more. Schawk implemented numerous elements of brand point management, including package design/redesign, trade communications, couponing, promotional materials, and microsites. This comprehensive solution allows the client to compete effectively through consistency, agility, and speed to market.
2009 Schawk Year In Review Sgk
Schawk had a challenging year in 2009 due to the economic downturn but was able to reduce costs and debt. They acquired new technology and marketing services to strengthen their business. While the economy remained uncertain, Schawk was optimistic about their strategic position and opportunities for 2010.
SocialTV Overview Notes Version
This document provides an overview of SocialTV, including: defining SocialTV as the intersection of social media and television; influences driving SocialTV such as new technologies and devices; opportunities for entertainment brands in SocialTV through engagement and analytics; challenges in the fast-moving SocialTV ecosystem; and ways big brands are engaging with startups through investments, acquisitions, and events.
Schawk, BLUE for retail brands
Schawk provides brand management technology, including their BLUE enterprise software, to help retailers execute marketing materials with consistency and efficiency to compete effectively. BLUE drives collaboration, eliminates unnecessary work, and ensures brand consistency. It also streamlines processes, reduces costs and cycles, and provides reporting and version control. Schawk experts can help retailers implement and optimize BLUE to manage thousands of assets and workflows, with potential for cost savings of millions per year.
Schawk overview brochure
The document discusses how brand point management can deliver compelling and consistent brand experiences through strategic, creative, and executional expertise at every touchpoint where consumers interact with a brand, whether at home, on the go, in stores, or on shelves. It outlines Schawk's capabilities across various practices to strategically plan brands, creatively bring them to life, and execute branding consistently worldwide through premedia services. Schawk aims to nurture brands from concept to market by maximizing opportunities for consumers to experience passion for the brand.
IntegriPrint Tour
IntegriPrint, Inc. is a printing company that offers both digital and offset printing services. They provide fast turnaround times to meet tight deadlines using digital printing equipment. Their services include wide format printing, mounting and laminating, bindery services, and mailing services. IntegriPrint aims to maintain integrity and consistency in their clients' printed materials to protect their branding.
Premedia Presentation
This document discusses best practices for creating and working with PDF documents. It recommends researching standards like PDF/X-1a, designing workflows, testing files, and promoting PDF use. Specific tips include embedding fonts, using high-resolution images, avoiding transparency issues, and preflighting files. Tools like callas pdfInspektor2 and Enfocus PitStop can help validate and fix PDFs. Following guidelines from organizations like DDAP can help create reliable PDFs for print.
Color Control Myths and Mysteries
The document discusses common myths in color management and control. It addresses seven myths: 1) You can trust your eyes for color; 2) Swatchbook colors are easy to reproduce; 3) What you see on screen will match print; 4) Soft proofs are less accurate than printed proofs; 5) Press runs will always match proofs; 6) If color looks good in the light booth it will look good in stores; and 7) Presses have warmer and cooler controls. Each myth is explained and solutions/benefits are provided, such as using instrumentation and standardized workflows to improve color accuracy and consistency.
About Widen
Widen is a digital asset management SaaS provider founded in 1948 as Widen Engraving in Madison, WI. It provides prepress and premedia services and has 15 years experience as a software engineering as a service provider. Widen offers a portfolio of SaaS products and services to help companies streamline workflows, maximize contributions, localize and distribute materials, and provide sales enablement.
Bringing your brand ideas to life
Schawk provides brand management technology and services to help brands effectively manage assets and streamline processes to deliver consistent branding experiences globally. Their proprietary software BLUE is a full suite of digital asset management, workflow management, and other modules that help brands organize assets, streamline approval processes, and ensure consistency. Schawk implements BLUE, provides training and support, and offers additional consulting services to optimize clients' branding workflows and processes.
Retailers take charge
Schawk helps retailers seize opportunities through brand point management. They provide integrated solutions across brand strategy, creative design, execution, and technology to deliver compelling and consistent brand experiences for shoppers. This allows retailers to strengthen their brands and increase profits.
Brands for Augmented Reality Dev Ecosystem
Presentation for the Augmented Reality Event May 8, 2012, a gathering of some of the leading minds and developers in the field. The audience was expecting PepsiCo's CMO and Chief Engagement Officer, Frank Cooper, who asked me to step in due to schedule conflicts. I presented three brands of radically different scale and fit in consumer's lives from Pepsi to Red Bull to La Chouffe beer. The core themes were:
1) that AR and other technologies make it mainstream when they cross over to culture
2) that SoLoMo is an advantaged experiential and consumer opportunity for AR development
3) that developers have to think about brands as more than a paycheck b/c brands are thinking about content, curation and extending consumer engagement over their marketing platforms in more sophisticated ways
4) that AR is still nascent with much room for creativity and the budget/rationale unlocks will be via metadata and path to purchase while the story over them must be entertainment/culture
Google Plus For Brands: A Point Of View
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
Why outsourcing to India?
Johnny, a web designer, is facing some problems like increased workload as his business grows. Outsourcing some work to India can help address these problems by providing competitive prices, allowing Johnny to focus on core areas of his business, saving on infrastructure and technology costs, gaining access to skilled resources working flexible hours to serve clients across different time zones almost 24/7. Outsourcing provides cost benefits and helps scale up the business.
Cornerstone Presentation
Cornerstone Graphics is a commercial printing and graphics company located in Southaven, Mississippi that has been in business since the 1950s. They provide a wide range of printing services including offset printing, digital printing, signs and graphics, promotional products, and artwork design. Cornerstone Graphics aims to meet tight deadlines with same day service and uses modern equipment alongside skilled employees.
Premedia Agencies - The Second Wave
While the first wave of premedia agency adoption leveraged the decoupling of production from creative and the centralization of print implementation with specialist ‘production’ agencies, the second wave focuses on global scale execution.
Schawk 3 d we help you imagine
Photo-realistic imaging. Prototyping. Product animation. Our 3D skills are second to none. Take a look.
Marketing Agility: A Brand Point Management Perspective
This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three critical components: people, process and technology.
Img premedia globalization_theindiaopportunity
‘Premedia’ is a term that has become commonplace over the past decade across the media & graphic communications industries such as packaging graphics, publishing & marcoms.
This presentation specifically focuses on opportunities for PRINT premedia services in the brand communications (packaging, advertising & marcoms) verticals.
All About Schawk!
The document describes Schawk, Inc., a global provider of brand point management services. It summarizes Schawk's 8 core businesses that help deliver branding services to large companies, including strategy, creative design, production, retail marketing, imaging, 3D modeling, large format advertising, and digital solutions. Schawk works with clients around the world to create consistent brand experiences across consumer touchpoints.
Bryan
The city of X was attacked by a natural disaster in 2033, destroying the city. As the mayor, the speaker must rebuild the city and plans for the new city include designating zones for agriculture, residential, industrial, business, educational, government, commercial, port, sources, recreational, community, and service stations to provide for the needs of citizens.
Part A
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Premedia Presentation
This document discusses best practices for creating and working with PDF documents. It recommends researching standards like PDF/X-1a, designing workflows, testing files, and promoting PDF use. Specific tips include embedding fonts, using high-resolution images, avoiding transparency issues, and preflighting files. Tools like callas pdfInspektor2 and Enfocus PitStop can help validate and fix PDFs. Following guidelines from organizations like DDAP can help create reliable PDFs for print.
Color Control Myths and Mysteries
The document discusses common myths in color management and control. It addresses seven myths: 1) You can trust your eyes for color; 2) Swatchbook colors are easy to reproduce; 3) What you see on screen will match print; 4) Soft proofs are less accurate than printed proofs; 5) Press runs will always match proofs; 6) If color looks good in the light booth it will look good in stores; and 7) Presses have warmer and cooler controls. Each myth is explained and solutions/benefits are provided, such as using instrumentation and standardized workflows to improve color accuracy and consistency.
About Widen
Widen is a digital asset management SaaS provider founded in 1948 as Widen Engraving in Madison, WI. It provides prepress and premedia services and has 15 years experience as a software engineering as a service provider. Widen offers a portfolio of SaaS products and services to help companies streamline workflows, maximize contributions, localize and distribute materials, and provide sales enablement.
Bringing your brand ideas to life
Schawk provides brand management technology and services to help brands effectively manage assets and streamline processes to deliver consistent branding experiences globally. Their proprietary software BLUE is a full suite of digital asset management, workflow management, and other modules that help brands organize assets, streamline approval processes, and ensure consistency. Schawk implements BLUE, provides training and support, and offers additional consulting services to optimize clients' branding workflows and processes.
Retailers take charge
Schawk helps retailers seize opportunities through brand point management. They provide integrated solutions across brand strategy, creative design, execution, and technology to deliver compelling and consistent brand experiences for shoppers. This allows retailers to strengthen their brands and increase profits.
Brands for Augmented Reality Dev Ecosystem
Presentation for the Augmented Reality Event May 8, 2012, a gathering of some of the leading minds and developers in the field. The audience was expecting PepsiCo's CMO and Chief Engagement Officer, Frank Cooper, who asked me to step in due to schedule conflicts. I presented three brands of radically different scale and fit in consumer's lives from Pepsi to Red Bull to La Chouffe beer. The core themes were:
1) that AR and other technologies make it mainstream when they cross over to culture
2) that SoLoMo is an advantaged experiential and consumer opportunity for AR development
3) that developers have to think about brands as more than a paycheck b/c brands are thinking about content, curation and extending consumer engagement over their marketing platforms in more sophisticated ways
4) that AR is still nascent with much room for creativity and the budget/rationale unlocks will be via metadata and path to purchase while the story over them must be entertainment/culture
Google Plus For Brands: A Point Of View
A point of view on Google Plus for brands. It serves as a reference and guide on the features and functionalities available on the platform and how brands can leverage them.
Why outsourcing to India?
Johnny, a web designer, is facing some problems like increased workload as his business grows. Outsourcing some work to India can help address these problems by providing competitive prices, allowing Johnny to focus on core areas of his business, saving on infrastructure and technology costs, gaining access to skilled resources working flexible hours to serve clients across different time zones almost 24/7. Outsourcing provides cost benefits and helps scale up the business.
Cornerstone Presentation
Cornerstone Graphics is a commercial printing and graphics company located in Southaven, Mississippi that has been in business since the 1950s. They provide a wide range of printing services including offset printing, digital printing, signs and graphics, promotional products, and artwork design. Cornerstone Graphics aims to meet tight deadlines with same day service and uses modern equipment alongside skilled employees.
Premedia Agencies - The Second Wave
While the first wave of premedia agency adoption leveraged the decoupling of production from creative and the centralization of print implementation with specialist ‘production’ agencies, the second wave focuses on global scale execution.
Schawk 3 d we help you imagine
Photo-realistic imaging. Prototyping. Product animation. Our 3D skills are second to none. Take a look.
Marketing Agility: A Brand Point Management Perspective
This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three critical components: people, process and technology.
Img premedia globalization_theindiaopportunity
‘Premedia’ is a term that has become commonplace over the past decade across the media & graphic communications industries such as packaging graphics, publishing & marcoms.
This presentation specifically focuses on opportunities for PRINT premedia services in the brand communications (packaging, advertising & marcoms) verticals.
All About Schawk!
The document describes Schawk, Inc., a global provider of brand point management services. It summarizes Schawk's 8 core businesses that help deliver branding services to large companies, including strategy, creative design, production, retail marketing, imaging, 3D modeling, large format advertising, and digital solutions. Schawk works with clients around the world to create consistent brand experiences across consumer touchpoints.
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Marketing Agility: A Brand Point Management Perspective
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More from Han Lin
Bryan
The city of X was attacked by a natural disaster in 2033, destroying the city. As the mayor, the speaker must rebuild the city and plans for the new city include designating zones for agriculture, residential, industrial, business, educational, government, commercial, port, sources, recreational, community, and service stations to provide for the needs of citizens.
Part A
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
ENBE PROJECT ONE
Lee Han Lin conducted a site exploration for a proposed eco resort. Data was collected through site observing, pictures, and research. Two organisms found on site - Mint Plant and Garden Skink - were documented in detail. Mint plants grow well in sun or shade with moist soil, reaching 2-3 feet tall. Garden Skinks hunt insects and fruits, living in loose soil and mulch, and lay 2-6 small white eggs. Through their 5 senses, Lee experienced the beautiful rural scenery, birdsong, tasteless water, fresh air smells, and feelings of peace. An ecosystem diagram showed climate influences population growth. Participants had fun getting wet during a mock meeting.
Project One
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.