The document summarizes information about the E-commerce department at Povolzhskiy State University of Telecommunication and Informatics. It provides details about the department's history, staff, programs offered, areas of expertise, courses taught, and research areas. Key facts include that the department was created in 2004 and has 13 regular lecturers, including 10 with PhDs. It offers bachelor's programs in business informatics, management, and innovation studies with a focus on e-commerce/e-business. Research areas cover topics like e-government, customer relationship management, and decision support systems for internet marketing.

1. E-commerce
department
Povolzhskiy state university of telecommunication
and informatics

2. E-commerce department
Department was created in 2004
Head of department: Ildar A. Khasanshin, Ph.D.,
associate professor
Staff: 13 regular lecturers including 10 doctors of
philosophy

3. E-commerce department
human resources

4. Our bachelor programs
E-commerce is a graduate chair for the following
programs:
- Business informatics
(major: E-business)
- Management
(major: Information management)
- Innovation studies
(major: Innovation management)

5. Department’ main expertises
• E-commerce enterprise systems
• Internet marketing and IT-project promotion
• Stock market and money market tools
•Innovation and commercialization of scientific
research results

6. Ildar A. Khasanshin
Head of E-commerce department
Ph.D., associate professor
Specialist in the field of marketing,
business process modelling, business
communications
Field of interest: BPM projects,
marketing research projects, E-
government issues

7. Business process
modelling
Students acquire
following skills:
- to choose methods for
enterprise activities
imitation depending on
research goals
- to create simulation
model of enterprise
using up-to-date IT
tools
- to analyze enterprise
business processes and
find out reserves and
bottlenecks

8. Marketing
Discipline objective –
learning basics and
mastering tools of
marketing
Students acquire
following skills:
- marketing analysis of
company’s activities
(attractiveness of client
segments, company’s
market performance on
client segments,
profitability of client
segments)
- marketing mix planning
(assortment building,
pricing, promotion
campaign planning)

9. Evgeniy V. Kuzmin
Rector assistant on external links
Ph.D., associate professor
Specialist in the field of financial
management, business planning,
international relations
Field of interest: IT efficiency,
customer relationship management,
virtual enterprises

10. Information
systems for
financial analysis
and investment
Students acquire
following skills:
- financial metrics
analysis
- cash flow analysis
- project efficiency
calculation
- project risk
management
- funding scheme
selection
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11. Innovative project
management
Students acquire following
skills:
- project management
theory knowledge
- Project content
management, time
management, cost
management, risk
management
- project management
software using

12. Alexander A. Kudryashov
Ph.D., associate professor
Specialist in the field of exchange
market and money market
investment
Field of interest: analysis and
forecasting tools for financial
markets, investment issues in
information society

13. Modern systems
of Internet trading
Aim of the course – to
give students basic
experience of working on
financial markets using
modern IT
Students will acquire
skills of using appropriate
mathematical tools and
IT tools for data
gathering and data
processing in Internet
trading

14. Computer aided
DSS in exchange
market
In the course covered
principles of creating
and applying decision
support systems for
revealing most
promising financial
tools

15. Anastasiya A. Kryukova
Ph.D., associate professor
Specialist in the field of corporate
information systems, innovation
management
Field of interest: customer
relationship management, data
mining, big data, cloud
technologies

16. Enterprise
management
information
systems
Students acquire
following skills:
- company business
process analysis
- skills of using corporate
information systems
- efficiency calculation of
corporate information
systems project
implementation

17. Client-oriented
systems
Students acquire
following skills:
- knowledge of client-
oriented management
approach
- knowledge of client-
oriented approach
development in Russia
and abroad
- main kinds of CRM
systems and its
functionality

18. Alexander A. Gaiduk
Senior lecturer, chief of laboratory
Specialist in the field of marketing,
Internet marketing and digital
advertising
Field of interest: media planning,
digital advertising efficiency
analysis, Internet site audit, web
analytics

19. Internet
marketing
Students acquire
following skills:
- theoretical approach to
media planning
- Internet project
promotion skills
- using web analytics and
Internet site audit

20. E-business
Students acquire
following skills:
- knowing the evolution
of e-commerce
information systems
- operating skills for e-
government systems
- business-planning in
the field of e-commerce
- evaluation methods
for e-commerce
systems GUI analysis
- cybercrime
countermeasures

21. Nikolay V. Nikulnikov
Ph.D., associate professor
SEO of WEBROVER digital agency
(TOP20 Russian web developing
company)
Head of IT committee of Director
Club of Samara region, member of
marketing expert guild
Field of interest: Internet strategy,
web development, IT consulting

22. Web development
Discipline objective –
getting knowledge and
skills for implementing
web technologies
Students acquire
following skills:
- learning web
development basics
- working in digital
environment
- using web content
management software
- eliminating digital gap in
business

23. Yuriy A. Tokarev
Ph.D., associate professor
Specialist in the field of social and
economical statistics, economical
modelling and forecasting
Field of interest: marketing data
analysis, non-numerical information,
regional studies

24. Statistics
Discipline objective –
getting knowledge and
skills for making
statistical research
Students acquire
following skills:
- learning statistics
theory and methods
- using statistical
software
- carrying out statistical
studies

25. Econometrics
Discipline objective –
getting knowledge and
skills for economic data
analysis
Students learn principles
and methods or creating
and implementing
econometric models for
analyzing and
forecasting economic
systems, study most
used econometric
methods and models.

26. Natalya A. Stefanova
Senior lecturer
Specialist in the field of Internet
marketing, financial management,
finance, business analysis
Field of interest: Internet marketing
audit, marketing research in e-
commerce field, business analytics,
state and corporate finance

27. Internet
marketing
Discipline create
competences for:
- carrying out audit and
evaluation of company’s
Internet marketing
activities of
- assessing the company
performance in using
automatic search
systems through
relevant metrics
- assessing the
performance of viral
marketing campaign
- elaborating
recommendations for
increasing brand
awareness in the
Internet

28. Information
analysis systems
in business
Discipline objective –
studying managerial
decision making based
on modern information
systems
Students acquire
following skills:
- learning data mining
basics
- using modern
business analytics
software

29. Research areas
 E-government issues
 Models for customer base management
 Digital transformation and digital customer
management
Virtual enterprises and digital economics
 Decision-support systems in Internet resource
promotion

30. E-government
Aim of the research is
increasing the efficiency
of region development
management by building
a decision-support
system
Aspects:
- formation of regional e-
government planning
chart based of balanced
scorecard
- implementation of
information analysis
system designed for
efficiency measurement
in the Samara region e-
government framework

31. Models for
customer base
management
Aim of the research is
creating methods for
company’s decision-
making concerning
customer relationship
management. Research
addresses telecomm
enterprises.
Aspects:
- build-up a model for
quantitative
measurement of the
customer value for the
company
- elaborate the algorithm
of decision making in the
process of customer
segment management

32. Decision-support
systems in Internet
resource promotion
Aspects:
- knowledge database,
using site usability and
customer conversion
metrics
- promotion campaign
schedule based on site
audit and benchmarking
- impact of reputational
attribute of Internet site
on conversion rate
- Temporal and budget
constraints in Internet
promotion campaign