$ trends that would be relevant in 2011

1. THE
4T

3. As the social connection grew and
the facilitation for on-line
conversation, opinion and
localization exploded, there were 4
main trends that made their way in
to the hart of a winning digital
strategy.

4. SOCIABLE
SEARCHABLE
ADDRESSABLE
TRAN$ACTIONAL
Sociable buscable localizable monetizable

5. New paradigm
Bought Owned Earned

6. New paradigm
Bought Owned Earned

7. New paradigm
Bought Owned Earned

8. 27
600 000.000
1.100’000.000

9. sociable

10. Social landscape
11

12. The new currency
$ € £ ¥ CPC
R

13. The new currency
Relevance
Also known as reputation, interchangeable for influence.
a million fans amounts to $ 3.6 million in media advertising spending in a year .*
Source http://vitrue.com/

14. 1. Main Stream
2. Close Communities
3. Open Communities
4. People

15. searchable

16. Source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5&qptimeframe=M&qpsp=145&qpnp=1&qpct=2#

17. Search
Quality Score: A combination of
relevance, focus and historical use
($ * Y) * (QS * Y’)
=
Ranking in the results

18. Search the world

19. addressable

20. Foursquare
CRM
Recommendations
Facebook Places
SHOPING
Communities
Google Latitud

21. transactional

24. Santiago Duran Mejia |Digital Managing Director
Carat Mexico
Arquimedes 130 9th floor| Mexico DF 11560| Mexico
w +52 (55) 30027210 | f +52 (55) 30027388 | m +52 (1) 5541330691
santiago.duran@carat.com | http://www.carat.com