MobileForce consultants use Waterfall charts to illustrate value losses and gains as various events trigger. We wanted to share a slide used in a recent consulting engagement to reveal the power of these charts when it comes to conciseness and clarity. Marketing and Sales executives love these charts.

1. +
The Power of Waterfall Charts
Shiva Badruswamy
MobileForce Inc.
Waterfall models are an efficient way of
showing value gains and losses as various
events trigger. An Illustration.
www.digitalmobileforce.com

2. + Value Impact Assessment
Key Takeaways:
• 30% net value gain projected, based on uplift in usage and attach rates
• Net value gain includes cannibalization impact from 10% of customer base migrating to newly
priced offering
• Revenue per subscriber expected to increase 67% for global data customer, and 15% for global
voice customer
Remaining
Value
2,618
Value Loss
due to Price
Drop
427
Value Loss
due to
Cannibalizat
ion
142
Value Gain
from non-
cannibalized
plan
359
Current
Value
2,827
Global
Additional
Voice Lift by
1.25X
169
Global
Voice
Attach Lift
by 1.25X
46
Global Voice
Usage lift by
1.5X
320
Android
Data
Attach
Rate Lifts
by 1.25X
130
Android Data
Usage Lifts
by 25X
363
Net
Realizable
Value
expected
from lifts of
usage and
attach rates
3,648
All numbers are in ‘000s
Copyright: MobileForce Inc. All Rights Reserved.
Note: Chart and takeaway numbers have been changed from our original assignment and used here for illustration purposes only.