The POWER of VALUE LADDERS and SALES FUNNELS: Professional IMPACT Design
•
0 likes•90 views
A sales funnel, also known as your customer’s journey, will help you track initial contact with your key customer demographic until reaching point of sale and help you build a continual pipeline of your most ideal customers. The Sales Funnel comes in many forms and formats. This article will refer to a simple six step format of Awareness, Interest, Consideration, Intent, Evaluation, and Purchase.
Report
Share
Report
Share
Download to read offline
Recommended
Email Marketing Tips
The document provides best practice tips for designing email marketing campaigns, including keeping the email width under 600px, putting important information at the top for preview panes, avoiding spammy designs and text, testing designs across email clients, including measurable call-to-actions, and providing layered PSD files under 600px width for HTML conversion. The tips are intended to help designers optimize email marketing campaigns that may reach thousands of recipients.
June Cory of My Mustard at University of Hertfordshire 28.4.10
Google's mission is to organize the world's information and make it universally accessible. The document provides tips for effective Google AdWords campaigns including using specific keywords, writing compelling ad text and landing pages, timing ads to events, and reinvesting profits to increase budgets and generate more sales. It also questions whether paid search is ultimately cost effective.
Yvonne curran compelling copy presentation
This document promotes the copywriting services of Yvonne Curran. It discusses how compelling copy can attract customers and increase sales by catching readers' attention in 6 seconds, following the AIDA model of attracting attention, creating interest, developing desire, and leading to action. Yvonne Curran offers professional copywriting services including marketing strategy development, keyword analysis, and writing compelling copy to raise businesses' profiles and attract more customers. Her goal is to help businesses succeed by clarifying their messages and improving their marketing materials through professionally written copy.
Top 4 tips to boost your brand on amazon marketplace
The document provides 4 tips for boosting a brand on Amazon marketplace:
1. Create clear, concise and captivating product titles with the primary keyword and avoid subjective terms.
2. Write lucid, well-detailed product descriptions that answer customer questions and avoid excessive keywords.
3. Highlight prominent product features and benefits using bullet points for better visibility.
4. Utilize high-quality product images, allowing up to 9 images, to make a great first impression and boost click-through rates. Hiring professional photographers can help.
Boutique information
The document discusses a Customer Engagement Boutique platform that brokers can use to build loyalty and engagement with their customers. It provides tailored product offerings through a branded website and email campaigns. This helps brokers differentiate themselves from competitors on more than just price. The Boutique is managed end-to-end to be hassle free for brokers. It has the potential to increase brokers' customer renewals by 1% or gain 8 new customers, improving their annual retained income.
Customer Value Optimization
This document discusses customer value optimization (CVO), which focuses on increasing the lifetime value of customers rather than short-term conversion rate optimization. CVO involves using a lead magnet to attract potential customers, a low-cost "tripwire" offer to qualify leads, testing the conversion rate of core offers, and maximizing profits through upsells, cross-sells, and returning to past customers with additional offers to increase their lifetime value. The goal is to spend the most to acquire customers and nurture long-term engagement through continuous offers and communication.
Lead generation
Lead Generation presentation by C1 Partners (www.c1-partners.com) to the Denver Digital Marketing for Small Business meetup group.
http://www.meetup.com/Denver-Digital-Marketing-for-Small-Business
Affiliate Marketing Plan Proposal PowerPoint Presentation Slides
If your company needs to submit a Affiliate Marketing Plan Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Hfst0P
Recommended
Email Marketing Tips
The document provides best practice tips for designing email marketing campaigns, including keeping the email width under 600px, putting important information at the top for preview panes, avoiding spammy designs and text, testing designs across email clients, including measurable call-to-actions, and providing layered PSD files under 600px width for HTML conversion. The tips are intended to help designers optimize email marketing campaigns that may reach thousands of recipients.
June Cory of My Mustard at University of Hertfordshire 28.4.10
Google's mission is to organize the world's information and make it universally accessible. The document provides tips for effective Google AdWords campaigns including using specific keywords, writing compelling ad text and landing pages, timing ads to events, and reinvesting profits to increase budgets and generate more sales. It also questions whether paid search is ultimately cost effective.
Yvonne curran compelling copy presentation
This document promotes the copywriting services of Yvonne Curran. It discusses how compelling copy can attract customers and increase sales by catching readers' attention in 6 seconds, following the AIDA model of attracting attention, creating interest, developing desire, and leading to action. Yvonne Curran offers professional copywriting services including marketing strategy development, keyword analysis, and writing compelling copy to raise businesses' profiles and attract more customers. Her goal is to help businesses succeed by clarifying their messages and improving their marketing materials through professionally written copy.
Top 4 tips to boost your brand on amazon marketplace
The document provides 4 tips for boosting a brand on Amazon marketplace:
1. Create clear, concise and captivating product titles with the primary keyword and avoid subjective terms.
2. Write lucid, well-detailed product descriptions that answer customer questions and avoid excessive keywords.
3. Highlight prominent product features and benefits using bullet points for better visibility.
4. Utilize high-quality product images, allowing up to 9 images, to make a great first impression and boost click-through rates. Hiring professional photographers can help.
Boutique information
The document discusses a Customer Engagement Boutique platform that brokers can use to build loyalty and engagement with their customers. It provides tailored product offerings through a branded website and email campaigns. This helps brokers differentiate themselves from competitors on more than just price. The Boutique is managed end-to-end to be hassle free for brokers. It has the potential to increase brokers' customer renewals by 1% or gain 8 new customers, improving their annual retained income.
Customer Value Optimization
This document discusses customer value optimization (CVO), which focuses on increasing the lifetime value of customers rather than short-term conversion rate optimization. CVO involves using a lead magnet to attract potential customers, a low-cost "tripwire" offer to qualify leads, testing the conversion rate of core offers, and maximizing profits through upsells, cross-sells, and returning to past customers with additional offers to increase their lifetime value. The goal is to spend the most to acquire customers and nurture long-term engagement through continuous offers and communication.
Lead generation
Lead Generation presentation by C1 Partners (www.c1-partners.com) to the Denver Digital Marketing for Small Business meetup group.
http://www.meetup.com/Denver-Digital-Marketing-for-Small-Business
Affiliate Marketing Plan Proposal PowerPoint Presentation Slides
If your company needs to submit a Affiliate Marketing Plan Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Hfst0P
Business Right Sequence
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
Increase Google Adwords Conversions and Lower Costs with Landing Pages
A poorly designed landing page or website results in fewer conversions, and therefore a higher cost per conversion.
Google Adwords grades your landing pages and penalizes you for poor pages, which drives your cost per acquisition even higher!
Learn how to view your landing page grades and optimize for a lower cost per conversion.
adwordsmistakes v.3
This document outlines 8 common mistakes people make with Google AdWords that cost them money. It discusses mistakes like accepting default campaign settings, having too broad keyword matching, failing to use negative keywords or update ad copy. It recommends optimizing account settings like network selection and campaign type. Other mistakes include having too few ad groups, irrelevant landing pages, and not measuring results or lifetime customer value. The document encourages testing different ad formats beyond just text ads.
Customer Value Optimization
This document outlines steps to build an unstoppable business model. It recommends increasing the number of customers, average transaction value, and transactions per customer. It describes offering a free lead magnet, low-cost tripwire product, core product, and upsells. The steps include determining product-market fit, choosing a traffic source, and creating a return path to keep customers engaged. Sample business models are provided for different industries like publishing, fitness, marketing, and more.
PPC Advantages
Pay per click (PPC) advertising is effective because it allows advertisers to target motivated customers searching for specific products or services. PPC ads can be tailored for specific keywords to reach customers when they are ready to make a purchase. Tracking conversion metrics and optimizing landing pages, keywords, ad copy, and bids is important to improve performance and lower costs. Testing different ad strategies helps advertisers find the most profitable campaigns.
508 assignment 2
This business plan proposes launching an online used car company called Carvana to capitalize on the growing e-commerce market and preferences of millennials and baby boomers. By selling vehicles entirely online and removing dealerships, the company aims to reduce costs by $1,500 per vehicle and pass the savings to customers in the form of lower prices, premium inventory, and no hidden fees. The plan outlines targeting the online market, resources needed such as computing and customer service staff, and a timeline to set up the company website and assess effectiveness over two months before fully launching the online used car business.
Value Based Pricing
This presentation was delivered to Accountants Daily Strategy Day in Melbourne & Sydney.
How to price & communicate your pricing strategy effectively to clients.
About-Us-LeafletV4
EMBS is a recruitment and HR services provider that works across all industry sectors and company sizes. They deliver both permanent and contract recruitment placements, from single hires for small businesses to large volumes for rapidly growing companies. EMBS offers services in areas like information technology, digital marketing, engineering, manufacturing, and head office operations. They aim to provide outstanding service, quality, efficiency, and reduced costs to help clients.
Three keys to killer SaaS pricing pages
Your pricing page is the final door a customer has to walk through before they buy your product. It's absolutely critical you get it right.
Use these three principles from successful SaaS pricing pages to kickstart your own.
Guinot Proposal 2019
The document provides information on Push PPC's digital marketing services, including pay-per-click advertising on Google and Facebook. It outlines two proposal options - one focused on Google ads setup and management for £997, and one on Facebook ads for £997. Both proposals include account setup and optimization, conversion tracking, and Push's proprietary software and account management. The document discusses factors to consider in choosing between Google and Facebook for client's franchise lead generation needs and provides next steps in the setup process which involves developing an account plan before building or optimizing campaigns.
GPB Benefits
This document welcomes agents to the resources provided by Global Premier Benefits and outlines the various benefits agents enjoy, including competitive insurance products from top carriers, qualified leads generated by experienced teams, support staff to help resolve issues, a lead and performance management system to help manage clients, industry-specific training, high commission rates and lifetime renewals, and recruiting support to build a sales team.
Tips for a better success of e commerce
The document provides tips for successful e-commerce. It defines e-commerce and key metrics for success like traffic, customer retention, and conversion rate. Factors that contribute to e-commerce success are having a technology-oriented approach, quality customer service, clear marketing strategy, and fast website. Additional tips include understanding customer needs, competitive pricing, keeping the site simple and well-designed, and maintaining customer relationships through newsletters and engagement. EBay is discussed as an example of a very successful e-commerce company due to building trust among users.
Top 7 Ebay Selling Tips-By OBVA Virtual Assitants
The document provides 7 tips for successful selling on eBay. The tips are to include a sticky title with relevant keywords, keep descriptions short and focused on key details, price items competitively based on market research, focus on meeting buyer needs such as fast shipping, strive for high star ratings by addressing customer feedback, offer multiple payment options for flexibility, and set reasonable shipping rates including free shipping if possible. Outsourcing tasks like research, customer service and feedback management to a team of virtual assistants can help sellers follow these tips to boost their success on eBay.
How To Use Points And Rewards Based System For Your WooCommerce Store To Gai...
As the popular marketing saying goes, “Customer acquisition is 5 times costlier than customer retention.” Therefore, we’re back again with another SlideShare with a very old yet effective customer retention strategy - “points and rewards.” A point-based system is one of the most popular forms of customer loyalty programs that can help you boost your average order value.
Also, if you’re a WooCommerce store owner then there is a perfect solution for you in slides. So stay tuned!!
Westcountry team regional meetings
The regional annual seminar agenda included new offers from Zoopla and Property Papers, benefits of being a Westcountry team member, a presentation from The Auction Agent, and a feedback and Q&A session. Key discussion points were upcoming training courses on using social media and lettings, as well as a £5,000 prize draw at the end.
"Tender Lessons from My Irish Mammy!"
Michael Gerner, Principal Director of Precise Proposal offers a humourous, tongue-in-cheek session covering key lessons on what it takes to win bids and tenders. There is something for everyone, novices & veterans alike. His expertise is owed to 16 years' international experience handling contracts from £5-15M with a win rate of over 80%. He'll share his insights into Precise Proposal's bid management and writing skill.
www.preciseproposals.com
@PreciseProposal
Coffee Shop Manager Headquarters Module
The document promotes Coffee Shop Manager Headquarters, a management tool that allows coffee shop owners to streamline operations across multiple locations. It offers centralized data management, menu and inventory tools, labor management, comprehensive reporting, loyalty programs, and other features. The goal is to help coffee shops simplify processes, maximize profits, and grow their business through improved multi-store controls and decision-making.
Optical crm
Optical CRM is a customer relationship management software that provides easy access to product, inventory, purchase, sales, and customer data for optical stores. It is designed to be very user-friendly and simple for less technical users to manage their optical store with less time and more accuracy. Optical CRM offers a complete solution for optical stores with proven and tested CRM software that is easy to use and manage with a 100% money back guarantee and pricing starting at Rs. 300 for 1 month.
GVSA
This document provides information about an e-commerce marketing company. It discusses that the company has been a leader in Google Shopping optimization since 2010, has 150 clients globally, and offers a ready-to-use product. The business model involves a free test phase and performance-based pricing that only charges for generated clicks, orders or revenue. The company aims to establish partnerships with major online merchants in new markets and improve its product using US expertise to accelerate growth.
Business plan or Management and accounting
The document is a business plan for Coffee Club that includes various financial documents and analyses. It summarizes that the initial business plan and breakeven analysis showed difficulties, but revising it produced positive outcomes. The balance sheet balances assets with capital at £89,860. The cash flow forecast shows a loss but positive cash. The profit and loss statement shows an annual profit of £19,860. Ratios like ROCE, current ratio, and gearing ratio are analyzed to assess the business's financial position.
Customer Service + Branding = Added Value
Is your contact center reinforcing or degrading your company's brand?
Read about to improve customer service by adding value.
Branded customer service adds value to each customer interaction by reinforcing and demonstrating the qualities that make your company unique. It reminds customers why you’re special, shows that you care, and makes an impression that is vastly more powerful than any TV ad, web banner, or promotional piece could ever be.
Email connect@InteractionMetrics to learn more!
Addressed Admail 2007
Addressed Admail is a strategy of direct mail that you can use for your business. It is often more personal and helps keep in contact with your existing clients. Learn about Direct mail and how addressed admail can help your business grow.
More Related Content
What's hot
Business Right Sequence
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
Increase Google Adwords Conversions and Lower Costs with Landing Pages
A poorly designed landing page or website results in fewer conversions, and therefore a higher cost per conversion.
Google Adwords grades your landing pages and penalizes you for poor pages, which drives your cost per acquisition even higher!
Learn how to view your landing page grades and optimize for a lower cost per conversion.
adwordsmistakes v.3
This document outlines 8 common mistakes people make with Google AdWords that cost them money. It discusses mistakes like accepting default campaign settings, having too broad keyword matching, failing to use negative keywords or update ad copy. It recommends optimizing account settings like network selection and campaign type. Other mistakes include having too few ad groups, irrelevant landing pages, and not measuring results or lifetime customer value. The document encourages testing different ad formats beyond just text ads.
Customer Value Optimization
This document outlines steps to build an unstoppable business model. It recommends increasing the number of customers, average transaction value, and transactions per customer. It describes offering a free lead magnet, low-cost tripwire product, core product, and upsells. The steps include determining product-market fit, choosing a traffic source, and creating a return path to keep customers engaged. Sample business models are provided for different industries like publishing, fitness, marketing, and more.
PPC Advantages
Pay per click (PPC) advertising is effective because it allows advertisers to target motivated customers searching for specific products or services. PPC ads can be tailored for specific keywords to reach customers when they are ready to make a purchase. Tracking conversion metrics and optimizing landing pages, keywords, ad copy, and bids is important to improve performance and lower costs. Testing different ad strategies helps advertisers find the most profitable campaigns.
508 assignment 2
This business plan proposes launching an online used car company called Carvana to capitalize on the growing e-commerce market and preferences of millennials and baby boomers. By selling vehicles entirely online and removing dealerships, the company aims to reduce costs by $1,500 per vehicle and pass the savings to customers in the form of lower prices, premium inventory, and no hidden fees. The plan outlines targeting the online market, resources needed such as computing and customer service staff, and a timeline to set up the company website and assess effectiveness over two months before fully launching the online used car business.
Value Based Pricing
This presentation was delivered to Accountants Daily Strategy Day in Melbourne & Sydney.
How to price & communicate your pricing strategy effectively to clients.
About-Us-LeafletV4
EMBS is a recruitment and HR services provider that works across all industry sectors and company sizes. They deliver both permanent and contract recruitment placements, from single hires for small businesses to large volumes for rapidly growing companies. EMBS offers services in areas like information technology, digital marketing, engineering, manufacturing, and head office operations. They aim to provide outstanding service, quality, efficiency, and reduced costs to help clients.
Three keys to killer SaaS pricing pages
Your pricing page is the final door a customer has to walk through before they buy your product. It's absolutely critical you get it right.
Use these three principles from successful SaaS pricing pages to kickstart your own.
Guinot Proposal 2019
The document provides information on Push PPC's digital marketing services, including pay-per-click advertising on Google and Facebook. It outlines two proposal options - one focused on Google ads setup and management for £997, and one on Facebook ads for £997. Both proposals include account setup and optimization, conversion tracking, and Push's proprietary software and account management. The document discusses factors to consider in choosing between Google and Facebook for client's franchise lead generation needs and provides next steps in the setup process which involves developing an account plan before building or optimizing campaigns.
GPB Benefits
This document welcomes agents to the resources provided by Global Premier Benefits and outlines the various benefits agents enjoy, including competitive insurance products from top carriers, qualified leads generated by experienced teams, support staff to help resolve issues, a lead and performance management system to help manage clients, industry-specific training, high commission rates and lifetime renewals, and recruiting support to build a sales team.
Tips for a better success of e commerce
The document provides tips for successful e-commerce. It defines e-commerce and key metrics for success like traffic, customer retention, and conversion rate. Factors that contribute to e-commerce success are having a technology-oriented approach, quality customer service, clear marketing strategy, and fast website. Additional tips include understanding customer needs, competitive pricing, keeping the site simple and well-designed, and maintaining customer relationships through newsletters and engagement. EBay is discussed as an example of a very successful e-commerce company due to building trust among users.
Top 7 Ebay Selling Tips-By OBVA Virtual Assitants
The document provides 7 tips for successful selling on eBay. The tips are to include a sticky title with relevant keywords, keep descriptions short and focused on key details, price items competitively based on market research, focus on meeting buyer needs such as fast shipping, strive for high star ratings by addressing customer feedback, offer multiple payment options for flexibility, and set reasonable shipping rates including free shipping if possible. Outsourcing tasks like research, customer service and feedback management to a team of virtual assistants can help sellers follow these tips to boost their success on eBay.
How To Use Points And Rewards Based System For Your WooCommerce Store To Gai...
As the popular marketing saying goes, “Customer acquisition is 5 times costlier than customer retention.” Therefore, we’re back again with another SlideShare with a very old yet effective customer retention strategy - “points and rewards.” A point-based system is one of the most popular forms of customer loyalty programs that can help you boost your average order value.
Also, if you’re a WooCommerce store owner then there is a perfect solution for you in slides. So stay tuned!!
Westcountry team regional meetings
The regional annual seminar agenda included new offers from Zoopla and Property Papers, benefits of being a Westcountry team member, a presentation from The Auction Agent, and a feedback and Q&A session. Key discussion points were upcoming training courses on using social media and lettings, as well as a £5,000 prize draw at the end.
"Tender Lessons from My Irish Mammy!"
Michael Gerner, Principal Director of Precise Proposal offers a humourous, tongue-in-cheek session covering key lessons on what it takes to win bids and tenders. There is something for everyone, novices & veterans alike. His expertise is owed to 16 years' international experience handling contracts from £5-15M with a win rate of over 80%. He'll share his insights into Precise Proposal's bid management and writing skill.
www.preciseproposals.com
@PreciseProposal
Coffee Shop Manager Headquarters Module
The document promotes Coffee Shop Manager Headquarters, a management tool that allows coffee shop owners to streamline operations across multiple locations. It offers centralized data management, menu and inventory tools, labor management, comprehensive reporting, loyalty programs, and other features. The goal is to help coffee shops simplify processes, maximize profits, and grow their business through improved multi-store controls and decision-making.
Optical crm
Optical CRM is a customer relationship management software that provides easy access to product, inventory, purchase, sales, and customer data for optical stores. It is designed to be very user-friendly and simple for less technical users to manage their optical store with less time and more accuracy. Optical CRM offers a complete solution for optical stores with proven and tested CRM software that is easy to use and manage with a 100% money back guarantee and pricing starting at Rs. 300 for 1 month.
GVSA
This document provides information about an e-commerce marketing company. It discusses that the company has been a leader in Google Shopping optimization since 2010, has 150 clients globally, and offers a ready-to-use product. The business model involves a free test phase and performance-based pricing that only charges for generated clicks, orders or revenue. The company aims to establish partnerships with major online merchants in new markets and improve its product using US expertise to accelerate growth.
Business plan or Management and accounting
The document is a business plan for Coffee Club that includes various financial documents and analyses. It summarizes that the initial business plan and breakeven analysis showed difficulties, but revising it produced positive outcomes. The balance sheet balances assets with capital at £89,860. The cash flow forecast shows a loss but positive cash. The profit and loss statement shows an annual profit of £19,860. Ratios like ROCE, current ratio, and gearing ratio are analyzed to assess the business's financial position.
What's hot (20)
Increase Google Adwords Conversions and Lower Costs with Landing Pages
Increase Google Adwords Conversions and Lower Costs with Landing Pages
How To Use Points And Rewards Based System For Your WooCommerce Store To Gai...
How To Use Points And Rewards Based System For Your WooCommerce Store To Gai...
Similar to The POWER of VALUE LADDERS and SALES FUNNELS: Professional IMPACT Design
Customer Service + Branding = Added Value
Is your contact center reinforcing or degrading your company's brand?
Read about to improve customer service by adding value.
Branded customer service adds value to each customer interaction by reinforcing and demonstrating the qualities that make your company unique. It reminds customers why you’re special, shows that you care, and makes an impression that is vastly more powerful than any TV ad, web banner, or promotional piece could ever be.
Email connect@InteractionMetrics to learn more!
Addressed Admail 2007
Addressed Admail is a strategy of direct mail that you can use for your business. It is often more personal and helps keep in contact with your existing clients. Learn about Direct mail and how addressed admail can help your business grow.
EIA2019Italy - Show Me The Money Guide - Moniek Tiel Groenestege
The document provides a 9-step process for using financial information with the Business Model Canvas (BMC) tool. It explains that the BMC is meant to systematically show how a business works from back to front. The key steps are: 1) Design the business model using the BMC template, 2) Link the "golden triangle" of customer segments, value propositions, and revenue streams, 3) Identify the market size and estimated market share, 4) Estimate the numbers and dollars of business transactions, and 5) Estimate the one-time investment needed to start the business. The overall goal is to intentionally design a comprehensive business model that connects all important elements, including the financial aspects.
Retaining Your Best Customers
This document discusses strategies for retaining customers and increasing sales to existing customers. It recommends identifying a sustainable competitive advantage (SCA) that differentiates your product or service and using that to help customers move past the evaluation stage into becoming satisfied customers. The document also suggests focusing marketing efforts like a contact program on existing customers, especially advocates and clients, in order to increase sales and customer retention over time. Guarding your energy by maintaining control is also presented as important.
Discover Email Marketings ROI Secret-to Unlock Growth Potential.pdf
With the right strategies and tactics, email marketing can be a gamechanger for B2B sales. Unlock its growth potential and see the incredible
ROI it can generate.
Global Minds Series #4 | Heather Brunner - Charting your path to $1M in revenue
Video Recording : https://www.youtube.com/watch?v=RvuJgMy9Xac
Heather J. Brunner, CEO of WE Engine, a 26 year technology veteran, shared how she has been leading a team of 60% female dominated company serving international business with 50,000 customers in 136 countries.
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
More of Global Minds Series : https://www.alphacamp.co/global-minds-series/
5 AdWords Mistakes I Always See and How to Avoid Them by Michelle Roberts
5 AdWords Mistakes I Always See and How to Avoid Them by Michelle RobertsUtah Digital Marketing Collective
The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It identifies the top 5 mistakes as: 1) Poor metric measurement by not aligning metrics with goals; 2) Not giving attribution careful thought; 3) Letting Google make all the campaign decisions; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, it provides explanations and recommendations, such as choosing the right attribution model, taking control of campaign structure and match types, optimizing remarketing lists, and developing a mobile-focused strategy. The overall message is to avoid common pitfalls by setting proper goals and metrics, leveraging data and tools available, and accounting for all channels and devices"Inbound" Sales and Marketing - Fuel Your Startup's Growth
Startany Cloud Acceleration Platform
___________________________________________________
Sam Mallikarjunan is the Principal Marketing Strategist for HubSpot, world's leading inbound marketing platform that has received over $100 million in funding and did an IPO in 2014. Previously Sam has taken various positions at HubSpot, ranging from Head of Experimental Marketing to Head of eCommerce Marketing. Sam is also a continuing education instructor at Harvard and is the author of "How to Sell Better than Amazon" and "Why Medium Works".
The world has changed. How people buy has changed. The last 15 years have seen dramatic shifts in how people communicate, buy, and live their lives. Sales and marketing, however, have been slow to adapt. In this talk, we'll introduce the framework of "inbound" sales and marketing to help you attract (rather than interrupt) your customers and fuel your startup's growth.
Most useful facts and tips on B2B lead generation
Lead generation in 2016: goals and metrics used by content marketers, tips for successful lead generation and most important objectives to be achived.
Most useful facts and tips on B2B lead generation
Lead Generation Infographic: 2016 most used metrics, tips and objectives for a successful lead generation campaign.
Deck Example
This document provides an overview of a 5-step training for accelerating sales through a loyalty marketing program. The 5 steps are: 1) Automate rewards and offers, 2) Create a customer database through signups, 3) Communicate rewards to customers, 4) Engage customers personally, and 5) Lift sales with promotions. Completing all 5 steps is shown to result in sales increases for 97% of clients within one month. The training covers how to implement each step to boost customer visits, spending, and sales.
Introducing Sales Campaigns by Freshsales
Sales Campaigns allows companies to create, send, and track personalized outbound email campaigns to start meaningful conversations with customers. Some key benefits include:
1) Knowing customers better by identifying likely customers and communicating systematically to drive conversions.
2) Building relationships by nurturing buyers at every stage of the sales funnel.
3) Improving the product experience through customized onboarding emails.
4) Maximizing revenue potential by staying engaged with customers and enabling upsells.
Techniques to Simplify Personalized Marketing 5Nov15
Loyalty Builders presents techniques for personalized marketing campaigns to increase revenue from existing customers. The presentation discusses how personalizing communications based on each customer's lifecycle stage and interests can boost revenue compared to sending the same messages to all customers. Loyalty Builders claims its predictive analytics tools have helped clients increase revenue by hundreds of thousands to millions of dollars through personalized marketing campaigns.
Lauren Moloney's Presentation at Mumbrella's B2B Marketing Summit
Lauren Moloney, GM of Growth & Customer Communication, News Corp Australia, Presented 'Building a Subscription Based B2B Business and the Value Infinity Loop'
10 Most Powerful Email Marketing Lead Generation Techniques.pdf
Email Lead Generation Strategies to Boost Response Rates Lead generation is the lifeblood of any company. Despite this, 61% of marketers say it is the most difficult challenge in digital marketing. Consider using email as one of your primary channels to increase your chances of success in this area. Email lead generation is the process of designing, launching, and running marketing campaigns to generate leads for your company using email marketing software.
What Is a Customer Worth? Understanding Customer Lifetime Value
On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers
The step-by-step process of determining customer lifetime value seemed like a natural fit for SlideShare, so we decided to re-release the post in a presentation format.
Check out What Is a Customer Worth to learn more about Customer Lifetime Value and to make better decisions about marketing and retention.
Ehsal social media metrics & advertising
This document provides information on using social media for business growth and outlines key performance indicators (KPIs) for social media. It discusses different types of KPIs for sales versus branding and provides examples of branding KPIs like reach and engagement. The document also discusses measuring and optimizing the customer conversion funnel. It provides examples of campaign results for different ad formats and shows how to analyze social media analytics for platforms like Facebook, Twitter and LinkedIn.
Email marketing - Build loyalty and level up slides
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
Applying KAM to your specification strategy
Key Account Management (KAM) is a tailored specification sales approach, that allows you to work more efficiently with chosen construction clients. Identifying your key construction clients allows you to work with their Architects, Engineers and Contractors, taking a more holistic approach to your specification strategy for your construction product.
Similar to The POWER of VALUE LADDERS and SALES FUNNELS: Professional IMPACT Design (20)
EIA2019Italy - Show Me The Money Guide - Moniek Tiel Groenestege
EIA2019Italy - Show Me The Money Guide - Moniek Tiel Groenestege
Discover Email Marketings ROI Secret-to Unlock Growth Potential.pdf
Discover Email Marketings ROI Secret-to Unlock Growth Potential.pdf
Global Minds Series #4 | Heather Brunner - Charting your path to $1M in revenue
Global Minds Series #4 | Heather Brunner - Charting your path to $1M in revenue
5 AdWords Mistakes I Always See and How to Avoid Them by Michelle Roberts
5 AdWords Mistakes I Always See and How to Avoid Them by Michelle Roberts
"Inbound" Sales and Marketing - Fuel Your Startup's Growth
"Inbound" Sales and Marketing - Fuel Your Startup's Growth
Techniques to Simplify Personalized Marketing 5Nov15
Techniques to Simplify Personalized Marketing 5Nov15
Lauren Moloney's Presentation at Mumbrella's B2B Marketing Summit
Lauren Moloney's Presentation at Mumbrella's B2B Marketing Summit
10 Most Powerful Email Marketing Lead Generation Techniques.pdf
10 Most Powerful Email Marketing Lead Generation Techniques.pdf
What Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime Value
Email marketing - Build loyalty and level up slides
Email marketing - Build loyalty and level up slides
Recently uploaded
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Recently uploaded (20)
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
The POWER of VALUE LADDERS and SALES FUNNELS: Professional IMPACT Design
- 1. HOW TO GROW YOUR BUSINESS USING A BRAND FOCUSED VALUE LADDER ProfessionalIMPACTDesign.com @professional_impact 01
- 3. A VALUE LADDER HELPS YOU ATTRACT YOUR IDEAL CUSTOMER AND BUILD LOYALTY 1 2 3 4 BY PROVIDING VALUE IN STEPS Value £ LTV = Lifetime Customer Value (How much your customer is worth to your business) ProfessionalIMPACTDesign.com @professional_impact 03
- 4. FREE Offer promotion to attract ideal customer. %Off next Purchase or Visit Brand led meaningful experiences at each step of purchase Sign up to email. Become a member etc (Margin Maker) Sale of higher priced products/ services £ LTV = Lifetime Customer Value Value ProfessionalIMPACTDesign.com @professional_impact 04
- 5. TeethCleaning Whitening Retainer Cosmetic £££ Dentist Value Ladder 6 Month Check Ups £---£---£---£---£---£ Value ProfessionalIMPACTDesign.com @professional_impact 05 EXAMPLE
- 6. EXERCISE What value can you bring to each step of your ideal customers journey? ProfessionalIMPACTDesign.com @professional_impact 06
- 7. TIP Look at what successful brands in your market do to bring value to their customers. Your ladder can have any number of steps unique to your brand. Just make sure you provide value at each step. ProfessionalIMPACTDesign.com @professional_impact 07
- 8. REMEMBER! Get it right and youʻll build a loyal customer base promoting your brand and helping your business grow ProfessionalIMPACTDesign.com @professional_impact 08
- 9. @professional_impact for more strategic brand design tips 09 ProfessionalIMPACTDesign.com @professional_impact Follow