The Pickwick Project @Greenday 2011

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This document discusses various topics related to internet marketing including social media optimization, duplicate content, Google Adwords, usability, CMS, sitemaps, affiliates, clean URLs, link building, pay-per-click advertising, and search engine optimization. It emphasizes the importance of fantastic content, an easy to use architecture and website structure, and building incoming links to drive more visitors through search engines like Google. Various questions are asked about starting pay-per-click campaigns and using social media platforms like Google+ for marketing. Contact information is provided at the end.

Internet marketing in gewoon Vlaams Dries Coucke, managing partner #GREENDAY2011

Social media optimisation Duplicate content Google Adwords Google Display Network Internet marketing strategie Usability CMS “Content is king” Sitemap Affiliates Clean URL Impressionsvs Clicks Conversiemarketing … Technische SEO Semantische SEO Link building Pay-per-click Quality Score Zoekmachine marketing Zoekmachine optimalisatie Linkfarm Link authority Pagerank Googlebot Crawler Relevantie

REGEL 1: FANTASTISCHE INHOUD. MENSEN HOUDEN VAN HET BESTE

REGEL 2: MAKKELIJK OOGSTEN. ARCHITECTUUR

FANTASTISCHE INHOUD X FANTASTISCHE ARCHITECTUUR X FANTASTISCHE LINKS

Internet is een volwaardig kanaal, behandel HET niet zoals je je brochure behandelt.

Website: tpp.be Email: hallo@tpp.be @pickwickproject Facebook.com/ThePickwickProject

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The Pickwick Project @Greenday 2011

1. Internet marketing in gewoon Vlaams Dries Coucke, managing partner #GREENDAY2011

3. Social media optimisation Duplicate content Google Adwords Google Display Network Internet marketing strategie Usability CMS “Content is king” Sitemap Affiliates Clean URL Impressionsvs Clicks Conversiemarketing … Technische SEO Semantische SEO Link building Pay-per-click Quality Score Zoekmachine marketing Zoekmachine optimalisatie Linkfarm Link authority Pagerank Googlebot Crawler Relevantie

4. EENVOUD

5. OPVALLEN

6. OVERDAAD

7. MERK

8. WILLY ADVERTEREN?

9. ZITMAAIERS

10. GOUDENGIDSVERKOPER

11. VOORLOPER

12. DIGIKID

13. WILLY WEBSITE?

14. WEBSITEBOUWER

15. VINDBAARHEID

16. “BIG G”

17.

18.

19.

20.

21. GRAANPRODUCENT

22. INTERNETWERELD

23. GRAANKOPERS

24. “BIG G”

25. GOOGLEBOT

26. GOOGLEBOT

27. REGEL 1: FANTASTISCHE INHOUD. MENSEN HOUDEN VAN HET BESTE

28. COPYWRITING(zoals marktkramer)

29. DE JUISTE WOORDEN

30. REGEL 2: MAKKELIJK OOGSTEN. ARCHITECTUUR

31. USABILITY

32. NAVIGATIE + USABILITY

33. STRUCTUUR WEBSITE

34. PAGINA

35. DOMEINNAAM

36. REGEL 3: NAAM EN FAAM. INKOMENDE LINKS

37. LINKS

38. AUTHORITEIT

39. FANTASTISCHE INHOUD X FANTASTISCHE ARCHITECTUUR X FANTASTISCHE LINKS

40. WILLY GOOGLE?

41. MEER BEZOEKERS

42. “BIG G” 

43. GEBROKEN LINKS

44. FLASH INTRO

45. DEUREN

46. DUBBEL

47. VERVANGER?

48. “IDEE!”

49. PAY PER CLICK

50. QUALITY SCORE

51. LOKAAL

52. WILLY PAY-PER-CLICK?

53. IMPRESSIEVERKOPER

54. SOCIAL MEDIA NEW KID IN TOWN

55. SOCIAL MEDIA EXPERT

56. GOOGLE+ (en verwanten)

57. BC WAREGEM MATCH OFFICE dienst

58. 108 kg

59. lokaal

60. specialisatie

61. Internet is een volwaardig kanaal, behandel HET niet zoals je je brochure behandelt.

62. DIGIKID

63. Social media optimisation Duplicate content Google Adwords Google Display Network Internet marketing strategie Usability CMS “Content is king” Sitemap Affiliates Clean URL Impressionsvs Clicks Conversiemarketing … Technische SEO Semantische SEO Link building Pay-per-click Quality Score Zoekmachine marketing Zoekmachine optimalisatie Linkfarm Link authority Pagerank Googlebot Crawler Relevantie

64. Vragen?

65. Website: tpp.be Email: hallo@tpp.be @pickwickproject Facebook.com/ThePickwickProject

The Pickwick Project @Greenday 2011

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