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internet 1.0
wat hebben deze mensen gemeen?
 
wie is dit?
David Fleck ,[object Object]
wat hebben deze mensen gemeen?
het internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
waar staan we in NL? ,[object Object],[object Object],[object Object],[object Object],[object Object],Bron: IAB
(r)evolutie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
behoefte ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
trend? ,[object Object],[object Object],[object Object],[object Object],[object Object]
one is a crowd one is a crowd
b2b ,[object Object],[object Object],[object Object],[object Object]
the valley recruitment
probleemstelling ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
En toen………..
was er Web 2.0
wat is Web 2.0? (1/3) ,[object Object]
wat is Web 2.0? (2/3) ,[object Object],[object Object]
wat is Web 2.0? (3/3) ,[object Object],[object Object],[object Object],[object Object],[object Object]
web 2.0 uitdagingen voor de marketeer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 en MarCom doelen
3 voorbeelden ,[object Object],[object Object],[object Object]
weblogs  ,[object Object],[object Object]
weblog – wat is het? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
corporate weblog ,[object Object],[object Object],[object Object]
een paar cijfers ,[object Object],[object Object],[object Object],[object Object],[object Object]
stelling: web 2.0 is niet geschikt voor bange marketeers
RSS en marketing mogelijkheden
wat zijn de marketing mogelijkheden van RSS ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS vs e-mailmarketing ,[object Object],[object Object],[object Object],[object Object]
css
self service jaren 60
[object Object]
self service jaren 70
 
self service jaren 80
 
self service jaren 90
Eneco ,[object Object],[object Object],[object Object]
Eneco ,[object Object],[object Object],[object Object],[object Object],[object Object]
Eneco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8 april ,[object Object],[object Object],[object Object]
Eneco ,[object Object],[object Object],[object Object],[object Object]
Eneco ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eneco ,[object Object],[object Object],[object Object]
Eneco ,[object Object],[object Object],[object Object]
De site van Eneco
it’s all about experience
stelling: self service kan nu pas slagen omdat de introductie van internet in 1995 is mislukt
strategie
enterprise 2.0 Back Front merk klant mede werker
“ people are the network”  Gerry McGovern

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