2. Market Need
• ACA Compliance Cost Estimates (The Daily Caller)
– 159 Million Paperwork Hours
• 80,000 Employees Working Full Time (40 Hours/Week) for One Year
• 1.9 Billion in Annual Cost
• Affordable Care Act (ACA)
– National Federation of Independent Business
• 17% of small businesses say they are “very” familiar with the ACA
• 49% say they are “some-what” familiar
• That’s 83% of small businesses that need help
• Small companies are typically ignored by large national
consulting firms
– Considered too small to afford services (Avg. $200/Hr.)
– Marketing Costs are too high
3. Value Proposition
• Management Consulting
– Specializing in Regulatory Compliance
• Low Cost Scalable Web Delivery
• Subscription Service
– Provides additional value
• Free updates on regulation changes
• Free access to entire training library
• 10 hours live phone support annually
4. Web Content
• Identified Web Developer Provider
– Currently Negotiating Business Alliance
• Site Content Written (Yet to be Optimized)
• Developer Provided Hosting and Merchant
Services
• Domains Purchased
– Theparchmentgroup.com
– ACAcompliance.guru
5. Prototype
• Seminar Training ~Web Delivered~
– Downloadable Templates
• Policies / Procedures / Spreadsheets
– Streaming Video
• Explains how to use Policies/Procedures
• Uses Case Study
6. Channels
• Physical
– Chamber / Other Business Groups
• Virtual
– Web Generated E-commerce
• Hybrid
– Partnerships with CPA’s and other Professionals
driving traffic to the virtual channel
7. Revenue
• Primary Sources
– Web Generated
– Professional Referral Generated
• Secondary Sources
– Association Referrals
– Ancillary Requested Services
• Breakeven in approximately 11 Months
8. Testimonials
• Michael Coley, Executive Director of the American Legion’s VETS Program
– “I am very interested in helping you develop your concept. I get several calls
a day seeking help or referrals to organizations that can help with
implementing the changes brought about by the Affordable Care Act. I have
called several consulting firms and they either do not have any idea about
the ACA or have price points starting at $175 an hour. If you can deliver
services at an affordable rate our organization would support you.”
• Eric Armacost, Lender Relations Specialist – SBA District Office in
Indianapolis, IN
– “Please contact me when you are operational, I have potential clients for you
right away.”
• Veronica Gilbert, Gilbert & Gilbert CPA’s
– “I am looking forward to partnering with you. I have too many clients to
spend the time necessary training each of them and complete their taxes
too.”
9. Management
• Toni N. Cory, J.D. Chief Executive Officer
– Former Federal Prosecutor
• Assigned Civil and Criminal Prosecutions
• Specialized in Federal Regulatory Compliance
• Roy Ratliff Chief Operating & Financial Officer
– Former Registered Securities Broker and Principal
– Served in Numerous Executive Management Roles
• Roger L. Cory, J.D. Director of Marketing
– Former National Vice-President of Large Management
Consulting Firm (Specialized in Supervision of Sales &
Marketing of Consulting Services)
10. “All the forces in the world are not so powerful
as an idea whose time has come.”
--- Victor Hugo
Closing Thought