The "Observer Effect" - Building Company Culture from the Inside

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A peek into Purple, Rock, Scissors (PRPL), a digital creative agency located in Orlando FL. This presentation gives a background about who we are, a sample of some projects, and a look inside of our culture based on three key pillars: People, Environment, and Operations.

Small Business & Entrepreneurship

The “Observer Eﬀect”
BUILDING COMPANY CULTURE FROM THE INSIDE
Michael Parler
@michaelparler / prpl.rs
Vice President / Purple, Rock, Scissors

@michaelparler / @prplrckscssrs
Introductions

@michaelparler / @prplrckscssrs
• Vice President @ Purple Rock, Scissors
• General Operations / Process & Policy Management
• Digital Strategy / UX / PMP Methodologies
• Economics / Securities / CandleStick Trading
• No Limit Texas Hold’em / Magic the Gathering

@michaelparler / @prplrckscssrs
Purple, Rock, Scissors
“PRPL”
a.k.a.

@michaelparler / @prplrckscssrs
At PRPL we uncover insights
build software
solve problems
drive ROI
optimize performance
create content
deliver value

@michaelparler / @prplrckscssrs
Purple, Rock, Scissors grows businesses by
developing innovative digital solutions.
PRPL is an Orlando-based digital agency serving global brands at
the intersection of technology and humanity. Our agile process is
driven by goals and backed by data. We put strategy ﬁrst to
uncover insights, solve problems, and drive results.

@michaelparler / @prplrckscssrs
• Measurement Plans
• Web Analytics & Insights
• ROI & Conversion Optimization
• Enterprise Architecture
• CRM / CCCM
Digital Strategy
• UX / Product Design
• SaaS / Software Development
• eCommerce
• Hardware R&D
• IoT & Wearables
Products & Solutions
• Experience Design
• Digital Content
• Photo & Video Production
• Motion Graphics
• VR & Augmented Reality
Branded Content

55rockstars
and growing...
@michaelparler / @prplrckscssrs

@michaelparler / @prplrckscssrs
A Technology Agnostic Company

@michaelparler / @prplrckscssrs
Clients & Friends

@michaelparler / @prplrckscssrs
Integrated Display and
Environmental Awareness System
(I.D.E.A.S.)

@michaelparler / @prplrckscssrs
Research & Development of new
Augmented Reality / Wearable
Technology for Ground & Space
Crew at Kennedy Space Center

@michaelparler / @prplrckscssrs
• Early Career Initiative (ECI)
• Abacus Technology
• Florida Institute of Technology
• 2 Year Project - Proof of Concept
• SCRUM Methodology

@michaelparler / @prplrckscssrs
• Heads-Up Display Unit (HUD)
• Live Video Feeds
• Infrared Camera
• Audio / Video Communication
• Wiﬁ Receiver
• Various Gas Sensors (O2, NH3, etc)
Key Features

Observer Eﬀect
A DESTRUCTIVE PEEK INTO CHAOTIC AGENCY CULTURE
(this part is the actual presentation)
@michaelparler / @prplrckscssrs

Y.M.M.V.
@michaelparler / @prplrckscssrs
DISCLAIMER

Company Culture
@michaelparler / @prplrckscssrs

Environment
PART I
@michaelparler / @prplrckscssrs

Open Floor Plan
@michaelparler / @prplrckscssrs

Whiteboard Walls
@michaelparler / @prplrckscssrs

Laptops / No Chains
@michaelparler / @prplrckscssrs

Stationary Monitors
@michaelparler / @prplrckscssrs

Standing Work Stations
@michaelparler / @prplrckscssrs

Strategy Rooms
@michaelparler / @prplrckscssrs

Whiteboard Walls
Misc. Furniture
Projector
Conference Phones
Sound Prooﬁng
iPad Booking Software
Air Fresheners
@michaelparler / @prplrckscssrs

No “Corner Oﬃces”
@michaelparler / @prplrckscssrs

Common Areas
@michaelparler / @prplrckscssrs

Feng Shui
@michaelparler / @prplrckscssrs

@michaelparler / @prplrckscssrs
S T R A T E G Y R O O M S C O N F E R E N C E
R O O M S
T H E “ F L O O R ” T H E “ H E L M ”
B O O T H S
R E C R E A T I O N
S T R A T E G Y R O O M S C O N F E R E N C E
R O O M S

People
PART II
@michaelparler / @prplrckscssrs

Millennial Employees
@michaelparler / @prplrckscssrs

?
Curiosity & Drive
Accountability & Ownership

?
Curiosity & Drive
Accountability & Ownership
No Ego / Open to Collaboration

?
Curiosity & Drive
Accountability & Ownership
Ability to Learn & Retain
No Ego / Open to Collaboration

?
Curiosity & Drive
Accountability & Ownership
Ability to Learn & Retain
Always Asking “Why”
No Ego / Open to Collaboration

?
Curiosity & Drive
Accountability & Ownership
Ability to Learn & Retain
Always Asking “Why”
Adaptability & Openness
No Ego / Open to Collaboration

Curiosity & Drive
Accountability & Ownership
Ability to Learn & Retain
Always Asking “Why”
Adaptability & Openness
Passion
?
No Ego / Open to Collaboration

Curiosity & Drive
Accountability & Ownership
Ability to Learn & Retain
Always Asking “Why”
Passion
Adaptability & Openness
No Ego / Open to Collaboration

People: Challenges
@michaelparler / @prplrckscssrs

“Herding Cats”
@michaelparler / @prplrckscssrs

Time Consumption
@michaelparler / @prplrckscssrs

Communication
@michaelparler / @prplrckscssrs

Adherence to Process
@michaelparler / @prplrckscssrs

Recruiting
@michaelparler / @prplrckscssrs

Retention
@michaelparler / @prplrckscssrs

“Directness”
@michaelparler / @prplrckscssrs

Gravity & Reality
@michaelparler / @prplrckscssrs

Operations
PART III
@michaelparler / @prplrckscssrs

@michaelparler / @prplrckscssrs
Fail Together
ETHOS

@michaelparler / @prplrckscssrs
Move Fast / Break Things
SPEED IS KEY

@michaelparler / @prplrckscssrs
Open Door Policy
ACCESSIBILITY

@michaelparler / @prplrckscssrs
Open Handbook
TRANSPARENCY
handbook.prpl.rs

@michaelparler / @prplrckscssrs
Accelerated Career Path
MOMENTUM

@michaelparler / @prplrckscssrs
Fastest Lane
STRENGTH BUILDING

@michaelparler / @prplrckscssrs
Free Breakfast

@michaelparler / @prplrckscssrs
No Time Sheets

@michaelparler / @prplrckscssrs
Meeting Etiquette

@michaelparler / @prplrckscssrs
15 Min: Standing Meeting
30 Min: Stacked Computers
60 - 90 Min: Workshop

@michaelparler / @prplrckscssrs
#WorkRemote

@michaelparler / @prplrckscssrs
Review & Feedback

Act
PlanCheck
Do
Assess
Design
Execute
Evaluate
@michaelparler / @prplrckscssrs
Kaizen
CONTINUOUS IMPROVEMENT

Act
PlanCheck
Do
Assess
Design
Execute
Evaluate
@michaelparler / @prplrckscssrs

@michaelparler / @prplrckscssrs
GlassDoor.com
REPUTATION MANAGEMENT

@michaelparler / @prplrckscssrs
Town Hall

@michaelparler / @prplrckscssrs
COMMUNITY INVOLVEMENT
PRPL Academy

Q & A Time
@michaelparler / @prplrckscssrs
WITH A FEW RULES…

Thanks!
Michael Parler
@michaelparler / prpl.rs
Vice President / Purple, Rock, Scissors

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1. The “Observer Eﬀect” BUILDING COMPANY CULTURE FROM THE INSIDE Michael Parler @michaelparler / prpl.rs Vice President / Purple, Rock, Scissors

2. @michaelparler / @prplrckscssrs Introductions

3. @michaelparler / @prplrckscssrs • Vice President @ Purple Rock, Scissors • General Operations / Process & Policy Management • Digital Strategy / UX / PMP Methodologies • Economics / Securities / CandleStick Trading • No Limit Texas Hold’em / Magic the Gathering

4. @michaelparler / @prplrckscssrs

5. @michaelparler / @prplrckscssrs Purple, Rock, Scissors “PRPL” a.k.a.

6. @michaelparler / @prplrckscssrs At PRPL we uncover insights build software solve problems drive ROI optimize performance create content deliver value

7. @michaelparler / @prplrckscssrs Purple, Rock, Scissors grows businesses by developing innovative digital solutions. PRPL is an Orlando-based digital agency serving global brands at the intersection of technology and humanity. Our agile process is driven by goals and backed by data. We put strategy ﬁrst to uncover insights, solve problems, and drive results.

8. @michaelparler / @prplrckscssrs • Measurement Plans • Web Analytics & Insights • ROI & Conversion Optimization • Enterprise Architecture • CRM / CCCM Digital Strategy • UX / Product Design • SaaS / Software Development • eCommerce • Hardware R&D • IoT & Wearables Products & Solutions • Experience Design • Digital Content • Photo & Video Production • Motion Graphics • VR & Augmented Reality Branded Content

9. 55rockstars and growing... @michaelparler / @prplrckscssrs

10. @michaelparler / @prplrckscssrs A Technology Agnostic Company

11. @michaelparler / @prplrckscssrs Clients & Friends

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13. @michaelparler / @prplrckscssrs Research & Development of new Augmented Reality / Wearable Technology for Ground & Space Crew at Kennedy Space Center

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16. @michaelparler / @prplrckscssrs

17. @michaelparler / @prplrckscssrs

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21. @michaelparler / @prplrckscssrs

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26. Cartoon Network

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29. @michaelparler / @prplrckscssrs

30. @michaelparler / @prplrckscssrs

31. @michaelparler / @prplrckscssrs

32. @michaelparler / @prplrckscssrs

33. @michaelparler / @prplrckscssrs

34. @michaelparler / @prplrckscssrs

35. Observer Eﬀect A DESTRUCTIVE PEEK INTO CHAOTIC AGENCY CULTURE (this part is the actual presentation) @michaelparler / @prplrckscssrs

36. Y.M.M.V. @michaelparler / @prplrckscssrs DISCLAIMER

37. @michaelparler / @prplrckscssrs

38. Company Culture @michaelparler / @prplrckscssrs

39. @michaelparler / @prplrckscssrs

40. Environment PART I @michaelparler / @prplrckscssrs

41. @michaelparler / @prplrckscssrs

42. Open Floor Plan @michaelparler / @prplrckscssrs

43. @michaelparler / @prplrckscssrs

44. Whiteboard Walls @michaelparler / @prplrckscssrs

45. @michaelparler / @prplrckscssrs

46. Laptops / No Chains @michaelparler / @prplrckscssrs

47. @michaelparler / @prplrckscssrs

48. Stationary Monitors @michaelparler / @prplrckscssrs

49. @michaelparler / @prplrckscssrs

50. Standing Work Stations @michaelparler / @prplrckscssrs

51. @michaelparler / @prplrckscssrs

52. Strategy Rooms @michaelparler / @prplrckscssrs

53. @michaelparler / @prplrckscssrs

54. Whiteboard Walls Misc. Furniture Projector Conference Phones Sound Prooﬁng iPad Booking Software Air Fresheners @michaelparler / @prplrckscssrs

55. No “Corner Oﬃces” @michaelparler / @prplrckscssrs

56. @michaelparler / @prplrckscssrs

57. Common Areas @michaelparler / @prplrckscssrs

58. @michaelparler / @prplrckscssrs

59. @michaelparler / @prplrckscssrs

60. @michaelparler / @prplrckscssrs

61. @michaelparler / @prplrckscssrs

62. @michaelparler / @prplrckscssrs

63. @michaelparler / @prplrckscssrs

64. Feng Shui @michaelparler / @prplrckscssrs

65. @michaelparler / @prplrckscssrs S T R A T E G Y R O O M S C O N F E R E N C E R O O M S T H E “ F L O O R ” T H E “ H E L M ” B O O T H S R E C R E A T I O N S T R A T E G Y R O O M S C O N F E R E N C E R O O M S

66. People PART II @michaelparler / @prplrckscssrs

67. @michaelparler / @prplrckscssrs

68. Millennial Employees @michaelparler / @prplrckscssrs

69. @michaelparler / @prplrckscssrs

70. ?

71. ? Curiosity & Drive

72. ? Curiosity & Drive Accountability & Ownership

73. ? Curiosity & Drive Accountability & Ownership No Ego / Open to Collaboration

74. ? Curiosity & Drive Accountability & Ownership Ability to Learn & Retain No Ego / Open to Collaboration

75. ? Curiosity & Drive Accountability & Ownership Ability to Learn & Retain Always Asking “Why” No Ego / Open to Collaboration

76. ? Curiosity & Drive Accountability & Ownership Ability to Learn & Retain Always Asking “Why” Adaptability & Openness No Ego / Open to Collaboration

77. Curiosity & Drive Accountability & Ownership Ability to Learn & Retain Always Asking “Why” Adaptability & Openness Passion ? No Ego / Open to Collaboration

78. Curiosity & Drive Accountability & Ownership Ability to Learn & Retain Always Asking “Why” Passion Adaptability & Openness No Ego / Open to Collaboration

79. People: Challenges @michaelparler / @prplrckscssrs

80. “Herding Cats” @michaelparler / @prplrckscssrs

81. Time Consumption @michaelparler / @prplrckscssrs

82. Communication @michaelparler / @prplrckscssrs

83. Adherence to Process @michaelparler / @prplrckscssrs

84. Recruiting @michaelparler / @prplrckscssrs

85. Retention @michaelparler / @prplrckscssrs

86. “Directness” @michaelparler / @prplrckscssrs

87. Gravity & Reality @michaelparler / @prplrckscssrs

88. Operations PART III @michaelparler / @prplrckscssrs

89. @michaelparler / @prplrckscssrs Fail Together ETHOS

90. @michaelparler / @prplrckscssrs Move Fast / Break Things SPEED IS KEY