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Eric Beteille -- The Numbers Behind Visual Content: Are Your Pictures Worth 1,000 Words?
- 1. Are Your Pictures Worth 1,000 Words? Eric Beteille Senior Content Strategist The Walt Disney Company
- 2. Why not just write 1,000 words?
- 3. Why bother with imagery at all? ● Entice ● Inform ● Motivate Cub Kahn, Oregon State University
- 6. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds 50 words 200 words 200 words 100 words Eyeful100 words 50 words 100 words 100 words 50 words 50 words = 1,000 words >
- 7. Leads the viewer's eye into the picture… Visually links the foreground and background… Creating continuity and an added element of depth. Cub Kahn, Oregon State University Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
- 13. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
- 14. Show depth by putting elements in the foreground, in the middle distance, and in the background Albert Moldvay, National Geographic Society Surroundings are often a way of giving extra information… Michael Langford, 35mm Handbook Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
- 18. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
- 19. Helps create a sense of natural balance and harmony. Carrie Cousins Ratio that is pleasing to the human eye. Laurie Nyveen Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds
- 27. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
- 28. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds Effective means of directing the viewer's attention… Illusion of depth can be created... U.S. Navy photography training manual
- 33. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds >
- 34. Leading Lines Interestedness Interestingness Eyeful EyefulEmotive Fore/Background Real Informative Framing Rule of Thirds Users pay attention to information- carrying images that show content relevant to the task at hand… Users ignore purely decorative images that don't add real content to the page.... Nielsen Norman Group
- 40. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
- 41. Interestedness Interestingness Eyeful Real The simplicity or complexity of the photographs may have little to do in the end with how memorable the image is … It is the emotional impact that counts. Neil van Niekerk What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. Fractl Viral Emotions Research Emotive Informative Leading Lines Fore/Background Framing Rule of Thirds
- 45. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
- 46. Interestedness Interestingness Eyeful EyefulEmotive Real Informative People ignore stock images 85% of the time. Nielsen/Pernice, Eyetracking Web Usability Leading Lines Fore/Background Framing Rule of Thirds
- 51. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
- 52. Interestedness Interestingness Eyeful EyefulEmotive Real Informative One of the most interesting things you can use to draw the eyes of a viewer into a photograph is the eyes of others. Joel Sartore, National Geographic Leading Lines Fore/Background Framing Rule of Thirds
- 58. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
- 59. Interestedness Interestingness Eyeful EyefulEmotive Real Informative The more interesting, the more surprising, the better… Something we don’t see every day... Joel Sartore, National Geographic Leading Lines Fore/Background Framing Rule of Thirds
- 65. Interestedness Interestingness Eyeful EyefulEmotive Real Informative Leading Lines Fore/Background Framing Rule of Thirds >
- 66. Interestedness Interestingness Eyeful EyefulEmotive Real Informative We like looking at things that other people are looking at ... Even if that other person is a baby. Gus Lubin, Business Insider Kissmetrics Leading Lines Fore/Background Framing Rule of Thirds
Editor's Notes
- Why bother? Why Bother? To entice Clicks Views To inform To motivate Engagement Sales Shares Cub Kahn, Oregon State University As a CS at Disney and as a photographer in my spare time,I want my images, my visual content to work hard, I want my pictures to worth 1,000 words... I want them to motivate, entice... I think we all do Or we'd all just borrow Craigslist template 1,000 words history