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Driving Growth In Emerging Markets - Neha Naik, .IN.NET

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Driving Growth In Emerging Markets - Neha Naik, .IN.NET

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Driving Growth In Emerging Markets - Neha Naik, .IN.NET

  1. 1. Driving Growth in Emerging Markets Neha Naik Sr. Strategic Partner Manager, Radix Slide 1
  2. 2. Domains Landscape in India Slide 2
  3. 3. Domains Landscape in India • India Ranks 3rd in the no. of internet users after China, US • Just 11% Internet penetration • Projected Domains Landscape in the next 3 years Internet Users in India Domains registered in India 330 million 125 million 2012 Slide 3 $94 million 10 million $32 million 3.2 million 2016 Revenue generated from Domains 2012 2016 2012 2016
  4. 4. 65% check availabilities fail Slide 4 = 65% of the time your customers do NOT get what they want!
  5. 5. 49% tried 2 or more names before settling on a domain 49% Were not satisfied with their domain name Source:Slide 5 & Wakefield research Sedo 32% had to rename a product due to unavailability of names 45% Were more likely to find a $100 bill on the road than a perfectly good domain name!
  6. 6. India’s New Domain Taking India into the new domain era Slide 6
  7. 7. What is .IN.NET?  AVAILABLE: Brand new namespace, short, generic names available  AFFORDABLE: Priced competitively to suit the Indian Market  UNRESTRICTED: Open to everyone + instant registration process  RECOGNIZED: Both locally & globally due to the combination of .IN & .NET Slide 7
  8. 8. Similar Extensions Slide 8
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  12. 12. Slide 12
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  14. 14. Sample names registered Actual Registrations rajapapers1984.in vedantapolymerspvtltd.in Hotelvikrantresidency.in tech-solutionsgroup.in Better Names rajapapers.in.net vedanta.in.net vikrantresidency.in.net techsoltuions.in.net surekhaonlineservices.in surekha.in.net hr-software-solution.com hrsolution.in.net sggrouponline.com way2myshopping.com Slide 14 sggroup.in.net myshopping.in.net
  15. 15. Where are we today? Slide 15
  16. 16. .IN.NET Today • 1st August, 2013 - TLD opened with General Availability • No. of Registrars - 50 from across the globe Slide 16
  17. 17. What do we have planned next? Slide 17
  18. 18. Slide 18
  19. 19. CARnival Rules • Offer .IN.NET to your customers & resellers • The Reseller with the highest no. of .IN.NET registrations in comparison to his .IN registrations is the winner! Contest Period – 17th October, 2013 to 20th January, 2014 Base Period – 1st July, 2013 to 30th September, 2013 Slide 19
  20. 20. CARnival Rules • Add at least 50 .IN.NET names in the contest period • If your base period registrations are lesser than 75 then a base of 150 would apply • Only net new registrations will be considered Slide 20
  21. 21. What next? 1. Connect with your Registrar today! 2. Sign up to start offering .IN.NET 3. Promote Promote Promote! 4. Drive home a Car in 2014! Slide 21
  22. 22. ResellerClub Integration Option 1: SuperSite 2 Option 2: API Slide 22
  23. 23. ResellerClub Integration • Activate .IN.NET to get more visibility & conversions in 3 simple steps Step 1: Sign-up! Step 2: Set your TLD preference Step 3: Activate your promo engine Slide 23
  24. 24. Step 1 – Sign Up Slide 24
  25. 25. Step 2 – Set your TLD preference Slide 25
  26. 26. Step 3 – Activate your Promo Engine Slide 26
  27. 27. You’re all Ready! Slide 27
  28. 28. Ideas on promoting .IN.NET • To NEW Customers ✓Focus more on point of sale ✓Add .IN.NET to your promo engine ✓Send out mailers announcing the promo ✓Upsell .IN.NET when a customer ends up looking at a longer domain name Slide 28
  29. 29. Ideas on promoting .IN.NET • To EXISTING Customers ✓Send customized mailers to existing .IN whose domains are available in .IN.NET ✓Send customized mailers to customers who have names in both .IN and .IN.NET ✓Promote .IN.NET to customers who have really long names in .IN , .NET or .COM Slide 29
  30. 30. How can we help? Mailer content Collaboration with ResellerClub to pull all the data you need Run check-availabilities in .IN.NET to let you know what is available Slide 30
  31. 31. Slide 31
  32. 32. About Us • Radix - Largest new gTLD applicant from Asia with 29 applications • Dedicated to becoming the Registry Operator for a variety of rich and memorable top-level extensions in the new internet era • Applied for all of the top 7 most valuable new gTLDs (Source: Sedo) • 3 un-contested applications - .HOST, .SPACE & .PRESS • Creating a stir in the market with re-purposed extensions - .PW OUR PARTNERS Slide 32
  33. 33. Thank You! Neha Naik Sr. Manager, Strategic Partnerships Radix Registry| www.radixregistry.com Email: neha@radixregistry.com Slide 33
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