From a speech given at the RAIN Summit West, co-located at the NAB, from April 2014. Edison Research VP Tom Webster presents new research on people who share music online, and offers some tips on encouraging the behavior.

1. The New Curators.
Tom Webster
Edison Research
Twitter: @webby2001

2. Consumers Curators Creators

19. Sharing is easy.
Curation is…something else.

24. Curation is storytelling.

25. Three Tips to Activate Curation:

26. Three Tips to Activate Curation:
1. Better Storytelling Tools.

29. Three Tips to Activate Curation:
1. Better Storytelling Tools.
2. Motivate the Behavior.

31. Three Tips to Activate Curation:
1. Better Storytelling Tools.
2. Motivate the Behavior.
3. Reward the Behavior in the Wild.

33. I honestly love you.