In a fast changing world, human motivations remain unchanged. MotiveQuest helps marketers understand customer motivations through exploring primal human needs like connection, nurturing, and creativity. They use algorithms on social networks and other methods to reveal motivational drivers and provide insights about customer behavior.

1. In a fast changing world
motivations are unchanged

2. Major MotiveQuest Clients
Successful marketers solve business problems with
insights about their customers’ motivation.

3. Often its difficult to fully understand your customers’ needs

4. When you understand motivations you can understand behavior

5. MotiveQuest explores motivations

6. Human motivations are primal

7. We all want to
feel connected

8. Feel nurturing

9. Feel Creative

10. Social Networks
Human evolution
These needs were around long before social media

11. Social networks are a good place to research these motivations

12. We use clever algorithms on social networks
to reveal motivational drivers

13. And many other ways of exploring what they mean

14. Understanding Communications Measurement
Consumer Trends Brand Insights Tracking
CORE
EXPERTISE
Motivational Communications
Econometrics
Segmentation Strategy
Innovation Positioning
Campaign Impact
Opportunities Development
Trend Research
Quantitative Research Traditional Tracking
TRADITIONAL Segmentation Studies Studies
ALTERNATIVES Focus Groups
Ethnographies Marketing Metrics
Modeling
Focus Groups
Across a range of different questions

15. Do you want to discover what motivates your customers?
Tom O’Brien, CMO tobrien@motivequest.com
Website: www.motivequest.com
Twitter: @motivequest