This presentation was created by the Newbies as part of the Advertising & Public Relations laboratory from the Department of Media, Communication and Culture at Panteion University. The presentation aims to promote the campaign Be Different ,it's you about tMerenda Brand MarketingLab@ADandPRLab Instructor: Diana Birba Professor: Betty Tsakarestou, Ph.D, Assistant Professor and Head of Advertising and Public Relations Lab, Panteion University, Athens, Greece The members of AD&PR Lab team,"the Newbies" Georganta Natalia-Christina Efthimou Lygeri-Evangelia Karantani Natalia Kyriakoulakou Ioulia-Zoi Liakakou Lefki Nikolaou Chrystalla Papanikolaou Sofia