An Update of the Social Media Landscape (June 2013)ME Consulting
Here's a presentation I created that provides an overview of what's happening with the social media landscape, some of the key players and the interesting trends.
It offers updates on the number of users for some of the popular social media services, and includes some information about social media use in Canada.
A list featuring 55 of the leading startup bloggers: individuals who write about startups and how they approach marketing, operations, sales and financing.
An Update of the Social Media Landscape (June 2013)ME Consulting
Here's a presentation I created that provides an overview of what's happening with the social media landscape, some of the key players and the interesting trends.
It offers updates on the number of users for some of the popular social media services, and includes some information about social media use in Canada.
A list featuring 55 of the leading startup bloggers: individuals who write about startups and how they approach marketing, operations, sales and financing.
To Beacon or Not to Beacon: Make Schools InteractiveChris Penny
Step into an interactive classroom to learn how and why proximity technology can be used in education. We are a team of educational technology nerds interested in helping teachers harness the power of these new tools. In this presentation we will explore Beacon technology.
Ranking factors are very important to monitor if you are doing SEO for your or your client's site. Check these ranking factors and optimize your site well for SERPs.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
Kasturi Apostrophe: A Masterpiece in Real Estateakashmalwade
Kasturi Apostrophe: A Masterpiece in Real Estate
Kasturi Apostrophe Hinjawadi stands as a masterpiece in real estate, exemplifying the epitome of modern living. This residential marvel, developed by Kasturi Housing, seamlessly blends aesthetic appeal with functionality, creating a haven for its residents. The project boasts an array of amenities that redefine the standard of luxury living.
The clubhouse is a focal point, offering recreational facilities, including a state-of-the-art gymnasium and an inviting swimming pool. A dedicated recreational zone features table tennis, carrom, and Fussball for leisurely activities. The development prioritizes family-centric living with a children's play area with child-friendly amenities.
Recognizing the evolving work culture, Kasturi Apostrophe Hinjewadi also incorporates co-working spaces, ensuring convenience for remote work. A spacious community hall also facilitates get-togethers and parties, fostering a sense of community among the residents. Kasturi Apostrophe Hinjewadi is not just a residence; it's a lifestyle crafted for those who appreciate the finer aspects of modern living.
Gera Winds of Joy - Luxury Living in Hinjewadi, Puneakashmalwade
Discover Unparalleled Luxury at Gera Winds of Joy, Hinjewadi, Pune
Gera Winds of Joy Hinjewadi, an enclave where luxury living takes center stage amidst the serene surroundings of East Gavare Wasti. Immerse yourself in an oasis of tranquility, where each meticulously designed building ensures spacious and well-ventilated homes, promising a rejuvenating living experience.
PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by {\displaystyle PR(E).} PR(E). Other factors like Author Rank can contribute to the importance of an entity.
A PageRank results from a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.
Numerous academic papers concerning PageRank have been published since Page and Brin's original paper.[5] In practice, the PageRank concept may be vulnerable to manipulation. Research has been conducted into identifying falsely influenced PageRank rankings. The goal is to find an effective means of ignoring links from documents with falsely influenced PageRank.
Other link-based ranking algorithms for Web pages include the HITS algorithm invented by Jon Kleinberg (used by Teoma and now Ask.com),the IBM CLEVER project, the TrustRank algorithm and the hummingbird algorithm.
A MODERN GUIDE TO
LINKBUILDING
A framework for link building in today's tumultuous SEO environment.
Link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
“For search engines that crawl the vast metropolis of the web, links are the streets between pages” – Moz Link building is the digital civil engineering of building these streets
Link Building has completely evolved since the beginning of search engine optimization from the Link exchange rush when the basics of link building was getting listed in as many online directories you could get to blog comments , to link networks to the more recent guest posting and press releases
Link building can be frustrating in this age of search engines penalties and bans so it good to understand the importance of links for search engine optimization. While it’s sometimes possible to get a site ranked high in the search engines without worrying too much about links, that’s rarely the case. If you have plenty of competition for your keywords, lots of other websites trying to rank well for the same terms as you, then a solid linking game is essential.
Here’s a taste of what you’ll find inside:
Introduction to Linkbuilding
The death of directories
The birth of Search engines
The anatomy of a link
The “link” mentality
Link exchange
Article syndication
Link baiting
Social Media
This presentation puts the spotlight on why storytelling matters, the keys to creative compelling stores, and different approaches to making storytelling part of how marketing and sales are done.
Why Brand Positioning Matters and How to Develop ItME Consulting
Brand positioning underpins your marketing and sales. It tells prospects and customers what you do, who you serve, how you're unique, and why what you do matters.
To Beacon or Not to Beacon: Make Schools InteractiveChris Penny
Step into an interactive classroom to learn how and why proximity technology can be used in education. We are a team of educational technology nerds interested in helping teachers harness the power of these new tools. In this presentation we will explore Beacon technology.
Ranking factors are very important to monitor if you are doing SEO for your or your client's site. Check these ranking factors and optimize your site well for SERPs.
A presentation covering:
A whirlwind history of SEO; the effect of Twitter, Facebook, and Google+ sharing on search; how to adapt content for social platforms such as YouTube and Slideshare
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
Kasturi Apostrophe: A Masterpiece in Real Estateakashmalwade
Kasturi Apostrophe: A Masterpiece in Real Estate
Kasturi Apostrophe Hinjawadi stands as a masterpiece in real estate, exemplifying the epitome of modern living. This residential marvel, developed by Kasturi Housing, seamlessly blends aesthetic appeal with functionality, creating a haven for its residents. The project boasts an array of amenities that redefine the standard of luxury living.
The clubhouse is a focal point, offering recreational facilities, including a state-of-the-art gymnasium and an inviting swimming pool. A dedicated recreational zone features table tennis, carrom, and Fussball for leisurely activities. The development prioritizes family-centric living with a children's play area with child-friendly amenities.
Recognizing the evolving work culture, Kasturi Apostrophe Hinjewadi also incorporates co-working spaces, ensuring convenience for remote work. A spacious community hall also facilitates get-togethers and parties, fostering a sense of community among the residents. Kasturi Apostrophe Hinjewadi is not just a residence; it's a lifestyle crafted for those who appreciate the finer aspects of modern living.
Gera Winds of Joy - Luxury Living in Hinjewadi, Puneakashmalwade
Discover Unparalleled Luxury at Gera Winds of Joy, Hinjewadi, Pune
Gera Winds of Joy Hinjewadi, an enclave where luxury living takes center stage amidst the serene surroundings of East Gavare Wasti. Immerse yourself in an oasis of tranquility, where each meticulously designed building ensures spacious and well-ventilated homes, promising a rejuvenating living experience.
PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by {\displaystyle PR(E).} PR(E). Other factors like Author Rank can contribute to the importance of an entity.
A PageRank results from a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.
Numerous academic papers concerning PageRank have been published since Page and Brin's original paper.[5] In practice, the PageRank concept may be vulnerable to manipulation. Research has been conducted into identifying falsely influenced PageRank rankings. The goal is to find an effective means of ignoring links from documents with falsely influenced PageRank.
Other link-based ranking algorithms for Web pages include the HITS algorithm invented by Jon Kleinberg (used by Teoma and now Ask.com),the IBM CLEVER project, the TrustRank algorithm and the hummingbird algorithm.
A MODERN GUIDE TO
LINKBUILDING
A framework for link building in today's tumultuous SEO environment.
Link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
“For search engines that crawl the vast metropolis of the web, links are the streets between pages” – Moz Link building is the digital civil engineering of building these streets
Link Building has completely evolved since the beginning of search engine optimization from the Link exchange rush when the basics of link building was getting listed in as many online directories you could get to blog comments , to link networks to the more recent guest posting and press releases
Link building can be frustrating in this age of search engines penalties and bans so it good to understand the importance of links for search engine optimization. While it’s sometimes possible to get a site ranked high in the search engines without worrying too much about links, that’s rarely the case. If you have plenty of competition for your keywords, lots of other websites trying to rank well for the same terms as you, then a solid linking game is essential.
Here’s a taste of what you’ll find inside:
Introduction to Linkbuilding
The death of directories
The birth of Search engines
The anatomy of a link
The “link” mentality
Link exchange
Article syndication
Link baiting
Social Media
This presentation puts the spotlight on why storytelling matters, the keys to creative compelling stores, and different approaches to making storytelling part of how marketing and sales are done.
Why Brand Positioning Matters and How to Develop ItME Consulting
Brand positioning underpins your marketing and sales. It tells prospects and customers what you do, who you serve, how you're unique, and why what you do matters.
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
It's Time to Embrace the Power of StorytellingME Consulting
The time to storytelling is now! In a multi-tasking, smartphone-obsessed world, storytelling is more important than ever. This presentation looks why storytelling matters, the key pillars and how entrepreneurs can start telling better stories.
A workshop (including templates and frameworks) that focuses on the key areas of a marketing strategy - goals, target audiences, buyers personas, the buyer's journey, and tactical execution.
Taglines can be a challenge to create because they can serve many roles. Here is an interactive workshop that guides people through the tagline creation process by looking at their products, customers, benefits, and values. It is anchored by a "cheat sheet" that participants use during the workshop to capture potential tagline ideas.
Here's a mini-version of how to create a marketing strategy. It covers the key components: goals, target audiences, situational analysis (SWOT, marketing audit), channels and budgeting.
This presentation delivers insight into how to create a marketing strategy - everything from goals, the competitive landscape and buyer personas to the buyer's journey and measurement. It also includes interactive exercises.
An overview on the importance of storytelling, the key benefits and the ingredients for success. One of the brand examples is Airbnb, one of the best storytellers.
Marketing Strategy: Building a Roadmap for SuccessME Consulting
A marketing strategy provides structure and direction, establishes goals and expectations and provides insight about what to do and, as important, what not to do.
Without a marketing strategy, you risk traveling on a road to nowhere, and wasting time, money and resources.
How do entrepreneurs and startups tell better stories to engage, educate and entertainment customers. This workshop offers insight and exercises to create stories that make a difference.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
3. “The fabulous collision between social networks and search engines is the most important change to the Internet in the last ten years. And it’s changing the Internet forever.” - Rohn Jay Miller: “The Fabulous Collision of Search and Social”
13. PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) where PR(A) is the PageRank of page A PR(Ti) is the PageRank of pages Ti which link to page A C(Ti) is the number of outbound links on page Ti and d is a damping factor
14. The only true indication of the quality of a Web page is how many other sites link to it. Each of these incoming links is considered a vote for the content of a page. The more pages linking to a page, the more important your content and the higher the search ranking.
15. Translation: The more inbound links to a Web site, the better. If those sources are popular themselves, that’s even better.
Thanks for coming to today’s presentation. Before we get started, I want to provide some context about my approach to social media and SEO. I’m a content person as opposed to someone focus on SEO. My interest and expertise lies in creating compelling content that attracts users, who then want to share it with other people. For most of us, this is the ultimate goal when it comes to affecting SEO.SEO is an entirely different world and industry with its own approaches and techniques but I will hopefully provide a good feel for both worlds over the next 45 minutes. If you have any questions along the way, please let me know.
There’s a growing amount of talk about the marriage of social media and SEO so when I saw a blog post by Rohn Jay Miller, it immediately caught my attention.http://socialmediatoday.com/rohnjaymiller/283890/fabulous-collision-search-and-social
I think the easiest way to think about social media and SEO is consider how they work together as opposed to operating as independent entities. In many respects, they are inter-connected and complementary. They support each other to drive the benefits of each activity.
To provide some context of where we’re at with social media and search, let’s start at the beginning of search, which really goes back the mid-1990s
. I can remember working at the Financial Post, and going to the library to use the computer so I could search the Web. It now sounds like a bizarre concept but it was the reality of the Web.
Jerry Yang and David Filos started Yahoo in 1994 – the original name was Jerry and David's Guide to the World Wide Web. Not the most originally name.
The thing about Yahoo was it was a curated directory created by people who would discover and collect Web sites, and then categorize them. It was a manual activity but given there weren’t that many Web sites, it was probably wasn’t overwhelming.
Then along came Google, which was started by two Stanford students – Larry Page and Sergey Brin.
Google’s first “office” was located in a friend’s garage in Menlo Park, Ca. Any guesses about Google’s original name? It was Backrub.
Today, Google has a huge campus in Silicon Valley. It recently bought 19 acres of land to build office space.
The secret sauce behind how Google work is an algorithm called PageRank, which was created by Larry Page.
So, here’s the formula. To be perfectly honesty, I have no idea what this means but then again, I have no computer science skills.
But in quasi-English this is what it means.
And if you want to boil it down even more, this is probably the best way to explain PageRank.
In simple terms, search is based on the quality of the content and the quantity of links to that content. This is not to suggest that great content is always the highest ranking on search engine but it is a key factor.
The search world carried on indexing Web sites but then something big happened
: social media started to appear on the scene. Suddenly, there was a lot of new content being created by bloggers, people uploading videos to YouTube and photos on Flickr, and people doing all kinds of things on Facebook and Twitter
This meant that search not only started to take into account Web sites but blogs, news, videos and photos.
And then something big happened again – the emergence of real-time information. This meant that not only was content being published in real-time but the search engines started to index and display in real-time.
Here’s Google, which has a “Realtime” tab on it search results so you can see what’s happening now, as well as get results from the Web, video, images, blogs and the news.
As real-time has gained more traction and importance, there have been a growing number of search engines focused on delivering content. Some of the players include Topsy.
And Kurrently, which provides results from Facebook, Twitter, Google, Bing, Baidu and YouTube.
Now that we’ve got a handle on what’s happening with search engines and their approach to social media, let’s take a look at how you can put these two worlds together. The most important thing is have a plan so that social media and SEO just doesn’t happen. It’s great when things unfold organically but having a plan makes life a whole lot easier.
Here’s a graph that I borrowed from Lee Oden, who works for a marketing agency called TopRank. I like it because it provides a simple overview on how to combine social media and SEO. So let’s go through the different parts.
As you create content, think about who’s going to consume it. What are their expectations? What kind of content resonates with them?
What services are you going to use. Who’s going to create and promote the content.
As I mentioned earlier, while you can fiddle with SEO behind the scenes, content is king so focus on creating content that does one of three things: engages, entertains or enlightens. If you do one of these three, you’re good to go. If you can do more than one, that’s even better.
Another key element is making sure the content you create is distributed to a variety of different platforms to reach the widest possible audience. Keep in mind that different people will consume content in different ways. Many Facebook users, for example, may not be on Twitter .
You also need to make sure that consumers can easily share your content with friends, family and colleagues. This includes letting people share it on Facebook, Twitter, Digg, delicious, linkedIn and Reddit. You can also use widgets such as shareaholic
StumbleUpon recently hit 1 billion stumbles/month.Source: http://mashable.com/2011/04/09/stumbleupon-hits-1-billion-stumbles-per-month/