THE MANAGEMENT OF INNOVATION, THE DEVELOPMENT OF PRODUCTS, AND ENTREPRENEURSHIP

1. THE MANAGEMENT OF INNOVATION, THE DEVELOPMENT OF PRODUCTS
AND ENTREPRENEURSHIP
that managers can carry out to improve the ability of their organization
to be innovative by developing new products and services

2. INNOVATION, TECHNOLOGICAL
CHANGE
AND COMPETITION
Technology is the skills, knowledge,
experience, the body of knowledge scientists,
tools, machines, computers and equipment
that are used in the design, production and
distribution of goods and services

3. There are two main types of technological change:
Quantum technological change is a fundamental
change in technology that results in the innovation of
new types of goods and services.
Incremental technological change is a change
that refines existing ones technology and leads
to gradual improvements or refinements in the
products.

4. Principles of product development
*To reduce development time.
*Maximize the fit of the
product with the needs of the
client.
*Maximize quality and
maximize manufacturing
capacity and efficiency.

5. In order to develop ideas, it is necessary to have incentives
in which solid bases are structured in people,
which generates innovation and progress.

6. THE MANAGEMENT OF INNOVATION, THE DEVELOPMENT
OF PRODUCTS, AND ENTREPRENEURSHIP
technology is changing, managers must adopt and quickly apply new technologies to innovate products
The rate of technological change in an industry determines how important it is for managers to innovate.

7. The life cycle of the product is the change in the demand of a product that occurs over time
The demand for more successful products goes through four stages.
1) In the embryonic stage, a product has not yet gained widespread acceptance, and the demand is minimal.
2) If a product becomes accepted by customers, the demand takes off, and the product enters the growth stage.
3) The growth stage ends and the mature stage begins when market demand peaks because most customers have already purchased the product.
4) stage of decline follows the mature stage as long as the demand for a product falls, because a product has become obsolete or replaced by a more
advanced product.

8. PRODUCT DEVELOPMENT
Product development
is the process or
procedure that
managers use to bring
new or improved
types of goods and
services to the market
Goals of product development
1. Reduce development time
to. The time of development of
the product is the time from
the initial conception of a
product for its introduction in
the market

9. Goals of product development
Reducing development time offers three
advantages.
1) The management team may be the
first to market a product that
incorporates new and advanced
features.
2) Those managers may charge a high
price for the product and earn big
profits.
3) Previous managers can bring a new
product to the market, the the longer the
period in which they will be able to
charge high prices and obtain large
profits.

10. The geniuses in innovation can be anyone, you just have to have an idea,
on which adjustments will be made according to the needs of the
environment, so the impact will always be positive, which will generate
added value and profits to continue encouraging development dare new
products, all in order to improve the quality of life of human beings and
their environment.