Rec2Furn sells furniture created from recyclable household objects. The idea is to upcycle common household items into unique pieces of furniture. The furniture is made from items such as antique furniture, soda cans, plastic bottles, and old clothes. The startup sells its products online and through select retailers.
This project was provided by Vizologi, a Generative AI business model tool.
"This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays."
Despite or because of its ubiquity, advertising is not an easy term .docxraelenehqvic
Despite or because of its ubiquity, advertising is not an easy term to define. Usually advertising attempts to persuade its audience to purchase a good or a service. But “institutional” advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote (or a contribution), not a purchase. Usually, too, authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. The boundaries blur here, too. When you log on to Amazon.com, a screen often addresses you by name and suggests that, based on your past purchases, you might want to buy certain books or CDs, selected just for you. A telephone call with an automated telemarketing message is equally irritating whether we classify it as advertising or sales effort.
In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts, and it is here, not in a fruitless search for the very first advertisement, that we should begin. In the eighteenth century, many American colonists enjoyed imported British consumer products such as porcelain, furniture, and musical instruments, but also worried about dependence on imported manufactured goods.
Advertisements in colonial America were most frequently announcements of goods on hand, but even in this early period, persuasive appeals accompanied dry descriptions. Benjamin Franklin’s
Pennsylvania Gazette
reached out to readers with new devices like headlines, illustrations, and advertising placed next to editorial material. Eighteenth- and nineteenth-century advertisements were not only for consumer goods. A particularly disturbing form of early American advertisements were notices of slave sales or appeals for the capture of escaped slaves. (
For examples of these ads, click here for the Virginia Runaways Project site.
) Historians have used these advertisements as sources to examine tactics of resistance and escape, to study the health, skills, and other characteristics of enslaved men and women, and to explore slaveholders’ perceptions of the people they held in bondage.
Despite the ongoing “market revolution,” early and mid- nineteenth-century advertisements rarely demonstrate striking changes in advertising appeals. Newspapers almost never printed ads wider than a single column and generally eschewed illustrations and even special typefaces. Magazine ad styles were also restrained, with most publications segregating advertisements on the back pages. Equally significant, until late in the nineteenth century, there were few companies mass producing branded consumer products. Patent medicine ads proved the main exception to this pattern. In an era when conventional medicine seldom provided cures, manufacturers of potions and pills vied for consumer attention with large, often outrageous, promises and colorful, dramatic advertis.
Today, another wave of technological innovation has Furniture
World's point/counterpoint duo, Bill Napier and Ed Tashjian, thinking about the future of furniture shows, including that behemoth, the High Point Market.
Lecture 7 of a course on social media taught at the University of Winchester. This covers the long tail, what it is and its place in social media. Other lectures in the series consider creative commons, virality, social networking amongst other topics.
Rec2Furn sells furniture created from recyclable household objects. The idea is to upcycle common household items into unique pieces of furniture. The furniture is made from items such as antique furniture, soda cans, plastic bottles, and old clothes. The startup sells its products online and through select retailers.
This project was provided by Vizologi, a Generative AI business model tool.
"This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays."
Despite or because of its ubiquity, advertising is not an easy term .docxraelenehqvic
Despite or because of its ubiquity, advertising is not an easy term to define. Usually advertising attempts to persuade its audience to purchase a good or a service. But “institutional” advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote (or a contribution), not a purchase. Usually, too, authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. The boundaries blur here, too. When you log on to Amazon.com, a screen often addresses you by name and suggests that, based on your past purchases, you might want to buy certain books or CDs, selected just for you. A telephone call with an automated telemarketing message is equally irritating whether we classify it as advertising or sales effort.
In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts, and it is here, not in a fruitless search for the very first advertisement, that we should begin. In the eighteenth century, many American colonists enjoyed imported British consumer products such as porcelain, furniture, and musical instruments, but also worried about dependence on imported manufactured goods.
Advertisements in colonial America were most frequently announcements of goods on hand, but even in this early period, persuasive appeals accompanied dry descriptions. Benjamin Franklin’s
Pennsylvania Gazette
reached out to readers with new devices like headlines, illustrations, and advertising placed next to editorial material. Eighteenth- and nineteenth-century advertisements were not only for consumer goods. A particularly disturbing form of early American advertisements were notices of slave sales or appeals for the capture of escaped slaves. (
For examples of these ads, click here for the Virginia Runaways Project site.
) Historians have used these advertisements as sources to examine tactics of resistance and escape, to study the health, skills, and other characteristics of enslaved men and women, and to explore slaveholders’ perceptions of the people they held in bondage.
Despite the ongoing “market revolution,” early and mid- nineteenth-century advertisements rarely demonstrate striking changes in advertising appeals. Newspapers almost never printed ads wider than a single column and generally eschewed illustrations and even special typefaces. Magazine ad styles were also restrained, with most publications segregating advertisements on the back pages. Equally significant, until late in the nineteenth century, there were few companies mass producing branded consumer products. Patent medicine ads proved the main exception to this pattern. In an era when conventional medicine seldom provided cures, manufacturers of potions and pills vied for consumer attention with large, often outrageous, promises and colorful, dramatic advertis.
Today, another wave of technological innovation has Furniture
World's point/counterpoint duo, Bill Napier and Ed Tashjian, thinking about the future of furniture shows, including that behemoth, the High Point Market.
Lecture 7 of a course on social media taught at the University of Winchester. This covers the long tail, what it is and its place in social media. Other lectures in the series consider creative commons, virality, social networking amongst other topics.
2. Chris Anderson Currently the editor-in-chief of Californian Magazine “Wired”, which he took over in mid-2001.
3. He wrote The Long Tail theory which first appeared in Wired Magazine in October 2004. It later became a book which was published in early July 2006.
4. The Long Tail Theory is Like the Structure of a Dinosaur Long Tail highlights how our culture and economy is consistently increasing by moving away from a focus on a moderately small number of mainstream products and markets at the HEAD of the demand sector, and towards a popular number of niches in the TAIL.
5. The Theory’s Prediction: The demand for products unavailable in normal stores are potentially bigger than the demand of products traditionally found in normal stores.
6. For Example: Videos unavailable on broadcast TV on any given day. OR Songs not played on the radio.
7. Thus: Niche Rivalling the Hits Small Markets in Goods That DON’T Sell Well Enough for Traditional Retail and Broadcast Distribution. (Niche) VS Existing Large Markets in Goods That DO Sell Well Enough for Traditional Retail and Broadcast Distribution. (Hits)
8. TERM= Standard demand curve that can apply to any industry from entertainment to hard goods (applies to the orange bit). VERTICAL AXIS = Sales HORIZONTAL AXIS = Products RED HEAD= Hits that have dominated our markets and culture for most of the 20th Century. ORANGETAIL= The non-hits or niches which is where the new growth is coming from now and in the future.
10. Online retailers like Amazon and iTunes can stock literally everything. Resulting in the number of available niche products to out-number the Hits by several orders of magnitude.
11. Those millions of niches are the LONG TAIL – largely neglected until recently.
12. When consumers are offered infinite choice their feedback highlights the true shape of demand.
13. The Long Tail theory has proven that results have turned out to favour the so-called “smaller market”.
14. WHY? Because people are attracted to niches - they satisfy the hunger for narrow interests better. And either way EVERYONE has a narrow interest.