Download this free eBook to learn how to log onto Twitter and use Twitter as a local marketing and advertising platform in conjunction with Breaking News sites: http://domusconsultinggroup.com/top/breaking-news
Central Park J.A.C. is a non-profit organization that provides free after-school and summer programs for children and teenagers in Central Park, New York. The programs focus on academics, arts, athletics and leadership to help local youth develop important life skills and pursue their interests and talents. Central Park J.A.C. has been serving the community for over 30 years.
Prezentacja na Mini Summit on Media Art Policy and Practice Alek Tarkowski
My name is Alek. The document discusses various topics from places to people, the ephemeral nature of things becoming archival, annotated works becoming a common good, and hackers transitioning from passivity to creativity. It encourages the reader to engage in activities like riding bicycles, growing plants, and baking bread. The document contains various images attributed to different photographers under Creative Commons licenses.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Central Park J.A.C. is a non-profit organization that provides free after-school and summer programs for children and teenagers in Central Park, New York. The programs focus on academics, arts, athletics and leadership to help local youth develop important life skills and pursue their interests and talents. Central Park J.A.C. has been serving the community for over 30 years.
Prezentacja na Mini Summit on Media Art Policy and Practice Alek Tarkowski
My name is Alek. The document discusses various topics from places to people, the ephemeral nature of things becoming archival, annotated works becoming a common good, and hackers transitioning from passivity to creativity. It encourages the reader to engage in activities like riding bicycles, growing plants, and baking bread. The document contains various images attributed to different photographers under Creative Commons licenses.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
The Local Business Owner's Guide to Twitter
1. The Local Business Owner’s Guide to
Twitter
1.1 What is Twitter? ________________________________________________________ 2
1.2 Setting up your Twitter account____________________________________________ 4
1.3 Configuring Your Twitter Account _________________________________________ 7
1.4 Sending Messages ______________________________________________________ 11
1.5 Followers And Following ________________________________________________ 12
1.6 Finding Interesting Twitterers To Follow ___________________________________ 14
1.7 Using Hashtags to Add your Tweets to Breaking News ________________________ 17
1.8 How to use Twitter Guide for Local Businesses ______________________________ 18
1.9 Twitter Marketing Strategies and Tactics, part 1 ____________________________ 22
Patrick Kitano
Kevin Boer
Pat@domusconsultinggroup.com
Kevin@domusconsultinggroup.com
2. 1.1 What is Twitter?
Twitter is, simply, a popular and very rapidly growing social media site on which
participants communicate with each other by sending short messages — called Tweets –
to each other.
The most common first reaction to Twitter is even shorter than the average Tweet: Huh?
This reaction is common for at least two reasons:
1. The tag line at the top of Twitter asks, “What are you doing?” Answering that
question literally and constantly — as many Twitter users seem to — seems like an
exercise in narcissism (at worst) or futility (at best). Reading thousands of such Tweets,
on the other hand, seems like an exercise in voyeurism.
2. It’s easy to be skeptical about the efficacy of something as simple as Twitter.
Shouldn’t a social media site be full of blinking lights, scantily clad teenagers, and
tributes to today’s pop stars? (You must be thinking of MySpace.) Or at least have
videos, more pictures, and perhaps some games involving throwing virtual puppies at
each other? (That would be Facebook.)
Trust us — there’s much more to Twitter than what first meets the eye. We aim to show
you precisely that during this course.
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3. Here are some different ways to think about Twitter …
1. Twitter is an extremely effective hyper-local advertising platform for local
merchants. With its uncanny ability to connect you with your local community, and
specifically with those in your local community who want to hear what you have to say.
Twitter is increasingly being used by merchants across the country to advertise deals of
the day, daily menus, and local commentary.
2. Twitter is the simplest but arguably the most powerful social networking platform.
Like other social media platforms (Facebook, for instance), it’s a way for you to connect
with a network of people who share common business interests, or a common geography
— or both — with you. Like other social media, Twitter doesn’t exist in an online
vacuum; it’s simply an adjunct to the traditional offline interactions that people have
always had with each other.
3. Twitter is a serendipity force multiplier. Serendipity, of course, refers simply to
those unexpected events that happen in our lives that lead to good outcomes. You’re at
an industry conference, for instance, and the person standing in the registration line ahead
of you turns out to be exactly the right person you need to talk to in order to consummate
a big deal with a prospective client company. By the very nature of Twitter, with the
seemingly random connections that are created between seemingly unrelated people,
you’ll find that serendipitous events happen not only more frequently, but also with more
impact.
4. Twitter is a micro-blogging platform. Blogging, of course, is simply a way of easily
publishing your content on the Internet. Twitter simplifies blogging by forcing messages
to be 140 characters or less, an artifact of its origin as a cell phone text messaging-based
communication platform. The strict size limit forces your content to be pithy and
prevents you from over-engineering your content.
5. Twitter is a hyper-local real-time citizen journalism platform. Twitter is increasingly
turned to as the source of news for events in which time is absolutely of the essence —
often natural or man-made disasters. Twitter proved its value facilitating Iranian voices
challenging the June 2009 Iranian election, the US Airways Hudson River crash in
January 2009, and earthquakes from California to China.
6. Finally, Twitter is a (nearly) spam-proof permission-based marketing system.
Because the only people who get your messages are those who choose to “follow” you,
spam doesn’t get very far on Twitter. If somebody follows you, and you abuse that trust
by spamming your Twitter network, pretty soon your followers will simply stop
following you and no longer receive your messages!
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4. 1.2 Setting up your Twitter account
To use Twitter, you must, of course, have a Twitter account! Fortunately, it’s pretty easy
to do; follow along!
1) Start by opening up your browser and going to Twitter.com The home page of
Twitter.com (if you don’t already have an account) looks like this:
2) Click on the big green link towards the bottom of the screen that says Get Started —
Join!
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5. 3) Put in your name (e.g. John Smith), your desired user name (e.g. johnsmith), the
password you want, and your email address. Note that if you have a common name, you
may need to try several different permutations before you find a unique user name to use.
We recommend, at least for now, using your own name.
Type in the squiggly-looking words (designed to frustrate auto-account-creation software
“bots.”)
Finally, click the big green Create My Account button.
4) Twitter will now bring you to a screen where you’re asked to See if your friends are on
Twitter. If you have a web-based email address (like Gmail, Yahoo, Hotmail, or AOL)
and you put in your email address and password, Twitter will look in your address book
and invite people there to join you on Twitter.
For now, we recommend skipping this step. (We’ll show you later how to add people to
your Twitter network.) Click on Skip this step at the bottom of the screen.
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6. 5) The next screen recommends some prominent Twitter users for you to add to your
network. The screen says “Look who else is here. Start following them!” Again, for
now, click on Skip this step.
6) Congratulations! You’ve successfully set up your Twitter account!
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7. 1.3 Configuring Your Twitter Account
Now that you’ve set up your Twitter account, it’s time to configure it. Follow along…
1) Go to Twitter.com and log in (if you haven’t done so already).
2) Click on Settings in the upper right corner.
3) You’ll see a number of tabs, including Account, Password, Devices, Notices, Picture,
and Design.
4) Click on Account. Your name, user name, and email address will already be filled in.
You’ll want to let Twitter know your time zone (so that your Tweets will have the correct
time stamp).
If you have a web site that gives more information about you, put that into the More info
URL box.
In the One Line Bio box, put in some quick background information about you. It’s
common for Twitterers to put something pithy and/or witty in this box; if your little bio is
neither pithy nor witty, that’s fine for now — just put something quick there. Simply
keep your eyes open for good ideas on how to improve your bio.
Under Location, be fairly specific with your town and state or province; this will make it
easier for other Twitterers to find you.
Finally, we recommend you do not click Protect my updates. Doing so will require you
to give permission individually to each person who wants to follow you. Remember, if
somebody follows you, that simply means that they will get your updates, not that you
will get their updates. There’s generally no downside to letting other people follow you.
Finally, click on Save.
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8. 5) If you need to change your password, you can do so on the Password tab.
6) For now, you can ignore the Devices tab, which is where you can configure Twitter to
work via SMS on your cell phone. We’ll talk about how to do this in a later session.
7) Next, click on Notices.
The Auto Nudge option isn’t relevant for now.
Enable New Follower Emails if you want an email when a new person starts following
you. Note that you will receive a lot of emails from enabling this feature, and you should
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9. Enable Direct Text Emails if you want an email whenever somebody direct messages
you. (You’ll find out shortly what a direct message is.)
Enable Email Newsletter if you want regular email updates from Twitter about new
features.
Finally, click on Save.
8) Next, click on Picture.
As you’ve no doubt guessed, this is where you can upload a picture of yourself. As you
spend time on Twitter, you’ll notice that many pictures are in casual settings. It’s
certainly fine, however, to upload a more formal shot of yourself.
Unfortunately, Twitter’s picture upload feature isn’t terribly sophisticated, so you’ll need
to do some things to get your picture ready.
Take this picture, for instance:
There are at least three things wrong with it (apart from the goofy grin and the overly
formal attire!): It’s not square, it’s too big, and it’s not cropped around the face.
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10. We recommend using a tool like Paintbrush (which is on most Windows-based
computers) or Irfanview to fix these issues. Once you’ve done so, it will look something
like this:
Once you’ve cropped and saved your picture, go back to Twitter, click on Settings, then
click on Picture. Click on Choose File, find the picture you edited, then click on Save.
9) Finally, click on Design. You’ll notice that you can choose from several different
themes. Go ahead and pick one that suits you. When you’re done, click on Save
Changes. For now, don’t worry about changing the background image or changing the
design colors.
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11. 1.4 Sending Messages
The basic thing people do on Twitter is, simply, to send out Tweets – Twitter messages.
These Tweets are limited to 140 characters, a legacy of Twitter’s origins as a cell phone
text-messaging-based communication platform. As you would expect, sending a message
on Twitter is ridiculously easy.
Follow along …
1) Go to Twitter.com and log in (if you haven’t done so already).
2) Right at the top of the screen, you’ll see a box underneath What are you doing?
3) This is a trick question. Although you can be mundane and say what you’re doing –
having breakfast, just finished working out, etc., it will better to make a “tweet” that will
be interesting to your followers. One of the best kinds of tweets is breaking news and
topics you have special expertise in. For example, tweet “I’m following some Iranian
revolutionaries reporting on their country’s turmoil on Twitter now”
and then click the update button.
4) You can also add links to your tweet. Many Twitterers do that. For example, tweet
“Interesting to follow Iranians reporting on their country’s turmoil…
http://www.inquisitr.com/26438/iran-news-on-twitter-blogged-live-from-inside-iran-
iranelection/”. In a later lesson, we’ll show you how to “shorten” long URL links so they
fit into a 140 character tweet.
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12. 1.5 Followers And Following
As you begin to explore around Twitter, one of the first things you’ll notice is that all
Twitterers have connections with two types of people: following and followers. In the
screenshot below, user kevinboer has 3147 following, and 3318 followers.
Followers and following
Understanding the difference between these two types of people is critical to
understanding Twitter. Here’s what you need to know:
First, if you follow somebody, you will get their updates.
Second, if somebody follows you, they will get your updates.
In the above diagram, user kevinboer is following 3147 people — ie. any time one of
those 3147 people sends out a message, user kevinboer will get that message.
Conversely, 3318 people are following kevinboer, so any time user kevinboer sends a
message, those 3318 people will get it.
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13. So how do you follow somebody? Simple: You simply click on follow on their Twitter
page. For instance, here is the Twitter page for NBA star THE_REAL_SHAQ. You’ll
notice the follow button.
How to follow somebody
If you click on the Follow button, the Follow button will disappear and be replaced with
an indication that you are now following that person:
Now any time THE_REAL-SHAQ sends a Tweet, his Tweet will appear on your page …
because you are following him.
And how do other people follow you? That’s the flip side of the same coin; they simply
need to go to your Twitter home page and click on your Follow button. Then any time
you send out a Tweet, they will get that message.
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14. 1.6 Finding Interesting Twitterers To Follow
Now that you understand the difference between Followers and Following, the next
logical question is: how do I find interesting people to follow? Here are some basic tips
on getting started; further details on a comprehensive strategy to build a large network
will come later.
One way to start is by going to the Twitter page of somebody you know and following
their followers.
For local merchants, you want to follow and be followed by people in your community,
the people you want to do business with. One efficient way is to find local Twitterers on
the Breaking News site of your city and follow the followers of the Twitterer, assuming
they are also local.
Follow @5A5stk’s followers, who are also likely to be San Franciscans:
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15. The best way to do research on local Twitter feeds by category is to use Google to search
for, say, all pages on Twitter.com that mention San Francisco restaurants. To conduct
such a search, go to Google.com and type in the following
san francisco restaurants site:twitter.com
Other resources you can use to find local Twitterers include:
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17. 1.7 Using Hashtags to Add your Tweets to Breaking News
Twitter has numerous conventions for communication that you will soon discover.
Although these conventions are simple, we’ll guide you through all of them in the next
Twitter module.
We want to introduce you to #hashtags. A #hashtag is simply an informal method to
categorize a Tweet. A hashtag can be inserted anywhere in a Tweet, for example the
hashtags #sf and #realestate may characterize a Tweet about a San Francisco home for
sale, adding #lakers makes the Tweet a discussion about the NBA Los Angeles Lakers.
For a Breaking News site, you can add hashtags to insert your Tweet into a Breaking
News category. For example, if you add #sf #food, your Tweet will be added to the
Breaking SF News Foodie section.
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18. 1.8 How to use Twitter Guide for Local Businesses
We see Twitter positioning itself as a local advertising platform: it's simple to use,
requires little time commitment to Tweet, and free. Here's a guide for local merchants on
how to use Twitter to reach their local audience:
1) Services
Walk in / appointment based services: Barbers, beauticians, spas, nail salons, auto
maintenance / lube,
Tweet schedule openings for the day. Offer daily special and coupons.
Examples: @truemassage, @polishednails
Articles: Putting Twitter's world to use
Medical / health services: Optometrists, dentists, chiropractors, doctors
Create a professional profile befitting your standing in the community. Discuss the tools
and trends of your practice. Demystify.
Examples: @scottgreenhalgh (Cosmetic dentistry), @evansclinic
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19. Professional services: Accountants, attorneys, financial planners
The problem with arcane professions like the law and accounting is the "boring" factor.
Twitter should be used to connect with the community for branding purposes. Become a
"business calendar"; accountants can broadcast changes in tax codes and alert important
filing dates.
Examples: @cordellparvin, @kanoisandeep (Tax guru)
Articles: Attorney marketing on Twitter. Valuable or waste of time?
Transaction based services: Real estate, mortgages, travel agencies, recruiters
Transaction based service providers suffer from a spammy reputation because it's easy to
incessantly tweet out home listings, job posts or travel deals. The focus should be on
providing information and data relevant and interesting to, say a prospective home buyer,
by talking about communities or market conditions. Interacting like a "real" person is
paramount to establishing a welcome identity as a hub, not a spammer, in the community.
Examples: @mortgagereports, @scottkato
Arts and entertainment services: Night clubs, events organizers, symphonies
Tweet schedule of events and shows, offer quizzes, advertise discounted tickets, create
contests - give away two free tickets to a local follower
Examples: @yoshisjazz @sanfransymphony
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20. (note: arts groups should design great backgrounds!)
Articles: Cultural groups tap social networking
Hospitality: Restaurants, hotels, taco trucks, street food vendors
Tweet the day's lunch menu @ 11am, and dinner menu @ 1 pm, 4pm. Link to recipes.
Offer coupon code.
Examples: @divinopiazza, @kogibbq, @nakedpizza
Articles: Naked Pizza erects Twitter billboard, List of street food vendors using Twitter
Retail
Advertise your deals of the day, weekend sales, etc. Your Twitter feed's timeline
chronicles what your store offers so consumers will use this as a consumer and
comparison shopping resource. Consumers may use Twitter to ask questions in lieu of a
phone call because it's more efficient. Be sure to intersperse deals tweets with interesting
links. @ABC_Carpet twitpics its rugs!
Examples: @brooksrunning, @ABC_Carpet, @wfm_oakland (most Whole Foods
Market branches have their own Twitter feed)
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21. Twitter marketing no-no: Abandoning a Twitter feed at @bestbuybayarea
Articles: List of US retailers on Twitter, Retailer Twitter aggregation
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22. 1.9 Twitter Marketing Strategies and Tactics, part 1
How to Build a Local Follower Base
• Follow the followers of other local Twitter feeds in your city.
• Contests: Offer two free tickets to concert or lunch in a weekly drawing to a local
follower. The locals will follow you.
• Quizzes: Post picture of city landmark, or quiz about interesting local facts.
• Give to the community: Support other local Twitterers by retweeting their local
interest stories and events.
• Provide links to interesting articles related to your business, market conditions or
city. For example, link to reviews of cameras if you're a camera shop.
• Position your Twitter account as your online point of contact by adding your feed
info to business cards and storefront signs. Twitter names are much easier to
remember than phone #s. Article: Twitter to replace 800 #s as point of corporate
contact.
• Tweet using hashtags at a Breaking News site for your city, and request
placement of your feed into the City site.
• Personalize: Of course, make sure you're not tweeting about business all the time
or it may come across as spammy. It's best to create two accounts - a business
account like @yoshisjazz that sticks to the subject, and a personal account to have
conversations that reveal your personality.
Surveying for Business Opportunities
• Monitor Twitter search terms for your business. Many Twitterers ask for help to
their follower base. If you're a tax accountant in Chicago, monitor the search
terms "Chicago tax accountant" by creating an RSS feed at Search.Twitter.com
and tracking it in your RSS reader.
• Use the hashtag conventions #ihave and #yourcity occasionally (add them to a
tweet once per week or so) to alert others who monitor this hashtag convention for
services or goods you provide.
• Register your Twitter feed at Jobaba, the social marketplace for local services.
More of these localized service sites will appear.
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23. Twitter Efficiency Tools
• Use a Twitter scheduling application like Hootsuite or Tweetlater to schedule
your tweets for the week. Especially useful for restaurants that know their menu
offering for the week.
• For larger companies or stores, use a collaborative Twitter application like
CoTweet so your Twitter account can be monitored and updated by multiple
employees. Example: @ocreggie has five monitors.
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