Presentation for Virtual Assistants from PA Expo in Liverpool Nov 2016

1. Caroline Wylie,
Founder
www.societyofvirtualassistants.co.uk

2. Started business
Virtually Sorted in
2004
Worked between
Glasgow and
London
VAs needed more
help – SVA
formed 2005
Wanted to wear
jeans to the office
Background in
music and
advertising
Lives in Glasgow

6. The average customer needs 7
communications with you before
they will decide to buy
Sale!

7.  It is 16 times easier to sell to an existing customer than to
attract a new one
 It is on 10 times cheaper to sell to an existing customer than to
attract a new one
 Get existing customers to:
More money!
Buy more More often At greater value

8. Radio adverts
TV adverts
Posters
Cold calling (telesales)
Exhibitions and conferences
Adverts in press
Directory advertising (Yellow Pages, Thompsons etc)
PR
Paid f or search listings (Google Adwords etc.)
Twitter
Online advertising
Direct Mail (Postcards/letters/f lyers)
Online networking/f orums
Replying to job adverts
LinkedIn
Facebook
Website/blog (Organic SEO)
Face to face networking
Referrals

9.  We asked the VAs how long they spent
marketing their business each week – the
majority were spending less than 2
hours...
How many hours a week do you spend on
marketing your business? Normal VAs % SuperVAS%
0-2 53.0 53.8
2-5 27.4 23.1
6-10 13.1 15.4
11-15 1.2 2.6
16-20 4.2 5.1
21-30 0.6 0.0
30+ 0.6 0.0

10. 10
901
555
490
170 150
11.70
100
200
300
400
500
600
700
800
900
1000
Facebook Twitter YouTube Google+ LinkedIn Pinterest
Users

11.  Wherever possible, automate your systems
and schedule time to update them
periodically

12.  Wherever possible, cut out the amount of
time you personally have to spend putting
your marketing into practice.

13.  Pick which customers you want to work with.

14.  There 365 days in a year and a thousand
opportunities within that to plan your
marketing around...
› Christmas, Valentines Day, Summer Holidays,
Back to school, tax return deadlines, Global VA
week...
 Having marketing “ready to go” increases
your chances of hitting deadlines and getting
best return.

15.  You want to streamline your processes in the
most efficient manner possible.
 Write down how each process gets done – it
makes for easier delegating and it also
means you can filter out clients who want
bespoke processes which aren’t efficient.

16. 1. Enquiry.
2. Same day: Email with factsheet + prices + personalised response.
3. 2 days later: They get a 2nd class postcard which was posted the day
they enquired re: specific service.
4. 3 days in: Follow up email via Aweber for specific service.
5. 1 week in: They get a phonecall following up our contacts – this gets
done at the same time each week and is tracked on a master
spreadsheet with all actions.
6. 10 days in: They get an email with an article on how you can use a VA to
save yourself money.
7. A month after their enquiry they get an email from Aweber reminding
them they enquired about our service and asking if there’s anything we
can help with.
8. Monthly newsletter: They are on are monthly newsletter list and will get
latest articles, special deals, seasonal reminders etc.
9. Fun stuff!!! We do this to all active prospects at least once per month.
Just 3 steps!
STOP!

17. 1. Enquiry.
2. Same day: Email with factsheet + prices + personalised response.
3. 2 days later: They get a 2nd class postcard which was posted the day
they enquired re: specific service.
4. 3 days in: Follow up email via Aweber for specific service.
5. 1 week in: They get a phonecall following up our contacts – this gets
done at the same time each week and is tracked on a master
spreadsheet with all actions.
6. 10 days in: They get an email with an article on how you can use a VA to
save yourself money.
7. A month after their enquiry they get an email from Aweber reminding
them they enquired about our service and asking if there’s anything we
can help with.
8. Monthly newsletter: They are on are monthly newsletter list and will get
latest articles, special deals, seasonal reminders etc.
9. Fun stuff!!! We do this to all active prospects at least once per month.
Just 3 steps!

18. Is Your Business Eating Money?
All too often business owners spend their time on
the small admin tasks which eat into when they
should be focusing on making money.
Enjoy the edible paper money we’ve enclosed,
but don’t forget to call us and find out how we
can stop your business eating money!!!
Caroline
Remember these?
Retro sweeties almost always spark happy
memories and excited recollections of times gone
by. Enjoy this one on us – but in return for one
small favour:
Think back to when you started your business.
Remember your hopes for the business? Was
there something which you planned to do
religiously every day/week/month that seems to
slip down your To Do List…
Yes?
That’s the task you should be outsourcing to
us. Get it Virtually Sorted now:
info@virtuallysorted.com / 0141 423 8255
Caroline

20.  UK VA Survey
 Smartsheet
 Aweber
 Fiverr.com / PeoplePerHour
 Kashflow / GoCardless / ReceiptBank
 Hootsuite
 SVA Marketing Pack

21. Get the freebies:
www.societyofvirtualassistants.co.uk
101 Ways To Market Your VA
Business
+
Marketing Planner