The document provides details on launching a concept event for Credit Suisse to highlight the brand. It outlines elements of the event including: 1. An entrance installation that makes guests feel like they are walking on water. 2. A decor theme using black and silver elements along with stainless steel trees. 3. A presentation on Credit Suisse's history using 3D holograms. 4. Entertainment including an aerial ballet performance suspended from the ceiling.

1. The Launch Concept for Credit Suisse

2. What do we have to highlight?
• The Credit Suisse brand is a leading provider of services in Private Banking,
Investment Banking, and Asset Management
• The brand essence is "thinking new perspectives" : the notion that Credit
Suisse seeks new opportunities for clients
• 150 years of experience and the ability to innovate sets Credit Suisse apart

3. Wha t d o w e
t h in k ?

4. The Entrance
A t t h e e n t r a n c e g u e s t s a r e f a c e d w it h a
p r o b le m t o w h ic h t h e y f in d a v e r y
in n o v a t iv e s o lu t io n
Once they walk through the door, the guests are met by an empty
expanse of water with the entrance to the actual site on the other
side
There is only one step at the edge of the water: stepping on to it
forces the next step to rise out of the water, and stepping on the
second step makes the third step rise out of the water
As the guests walk across them, he feels as if he’s walking on water

5. The Entrance
Appearing on London Design
Festival, this installation puts the
visitor in a very interesting position.
Created by Michael Cross, bridge is
a series of steps that rise out of the
water as you walk across them, as
if walking on water

6. The Décor
• Everything is draped in black
• We change the flooring of the venue to a black one
• The chairs and tables are covered in silver fabric
• Black candles and candelabras dot the venue
• The highlight of the venue are the stainless steel trees that are
scattered all around the venue, giving the place a slightly futuristic,
yet ethereal feel. All these trees have the same silver finish but each
one is totally distinct from the other
• The seating will be done in small clusters scattered around the
venue

7. Chrome Trees
Created by designer
Alex Davis of Indistore,
this collection made
completely of stainless
steel is called “My Lazy
Forest”.
This is on display at
“The Stainless” Gallery
in Delhi

8. Presentations
• As the guests seat themselves, a spotlight comes on
• It captures an Credit Suisse spokesperson at the centre of the stage
• The rest of the stage is in darkness
• The representative gives a presentation on the history and the
brand that is Credit Suisse
• He starts at the beginning: that is the founding of the bank
• As he talks 3D holograms appear in the air next to him. For
example: when he talks about the bank, a 3D image of the
headquarters appears to float on the air above him
• He can even interact with a 3D image of himself, hovering in the air
• Once he has presented an overview of the brand, the hologram
dissolves

9. The Entertainment
• Once the presentations are over, big white swathes of silk fall from
the ceiling, above the spectators
• The music starts up again
• Women and men dressed in black body suits, start their descent
from the top
• As the initial surprise wears out, these intrepid aerialists tumble and
turn, suspended beneath the balloon, in time to wistful music, with
grace and beauty reminiscent of ballet dancers
• As the act comes to a close, black and white feathers fall like
confetti from the ceiling
• This act will be performed under searchlights as part of the
spectacular

10. E v e n t F lo w
• Arrival of Guests
• Escorting of special invitees
• Specially created AV runs in a loop
• Canapes on the table
• All Service to stop
• A presentation on Credit Suisse
• The Main Act takes place
• Interaction with “A New Perspective” (Eg : Thomas L. Friedman –
Author of “The world is flat”)

11. • Service of Main Course
• The Band starts playing
• The floor is open for people to dance
• Coffee and desserts are served
• Thank you speech by Credit Suisse representative

12. Main Act Option - Aerial Ballet
• An awe-inspiring, aerial ballet performed on a fragile swathes of fabric
suspended 13 meters in the air demonstrates a perfect balance of strength
and flexibility
• These unique, ethereal acts developed on Aerial Gymnastics, have been
gaining recent notoriety from performances in shows like Cirque du Soleil
• Aerial ballets are an emotionally moving act utilized with great success to
entertain audiences and leave a lasting impression

13. Main Act Option - Aerial Ballet

14. The B a nd
• The All Star Ensemble brings together the true masters of their genre
together for the first time
• They will perform a jazz fusion combo that is designed to leave the
audience mesmerized and enchanted
• To showcase a musical act that is fresh, unique and a class apart just like
the Audi R8
• The Artist Line-up includes
– D hruv Ghanekar
– Sonia Saigal
– H armeet M anseta
– K arl P eters
– R anj B arot/ T aufique
it

15. The B a nd
Sonia Saigal
Harmeet Manseta
Karl Peters
Dhruv Ghanekar
Ranjit Barot

16. Chris Korn and JB Benn
• Celebrity illusionists extraordinaire - C h r i s K o r n a n d J B
B e nn
• C h r i s K o r n a n d J B B e n n - are familiar faces on A X N
with their two popular shows Mondo Magic and Mondo Magic
Singapore.
• And now, this toothsome twosome takes on the colorful and bustling
city of Mumbai, and transcends culture and language barriers to
captivate audience with new magic!

18. Cirque Du Soliel
• C i r q u e d u S o l e i l (French for "Circus of the Sun", in English
pronounced /sɜrk duː soʊˈleɪ/) is an entertainment empire that is
famous for its reinvented circus shows.
• Based in Montreal, Quebec, Canada located in Saint-Michel, and
founded in Baie-Saint-Paul in 1984 by two former street performers,
Guy Laliberte and Daniel Gauthier.

20. Criss Angel Show
• C h r i s t o p h e r N i c h o l a s S a r a n t a k o s , better known
by his stage name C r i s s A n g e l is an American magician,
musician, escapologist, stunt performer, and actor.
• Criss scored an off Broadway show titled "Criss Angel Mindfreak,"
which ran up until January 6, 2003 following a run of 600
performances at The World Underground Theater in Times Square.
• He also starred in several television specials.Criss Angel won the
Academy of Magical Arts‘ Magician of the Year award in 2005 and
the IMS Magician of the year in 2001 and 2004.

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