Some of the creative works of Ndukwe Onuoha ....so far.

3. I was made from the loam of the
horned land,
Shaped as I am by the Lord’s hand.
From my curly hair to my rounded
nose;
And my thickly lips to my princely
pose,
I was made African.
I was made, and so I am
As dark as Mazi Agwu’s farm;
And I’ll not claim my soul is white,
For it is as dark as my sprite;
I was made African.
My blood is the Niger River,
My vein, the roots of the yellow
guava;
My spinal cord is the Iroko,
The colour of my blood is indigo;
I was made African.
I was cooked in the open fire,
I was made with much desire.
There is no dross in me, I’m pure;
I’m all you are and so much more.
I am African.

4. Ok, so who IS Ndukwe?
Name: Ndukwe (ND) Ogba Onuoha.
Age: 29.
Sex: You really have to ask?
Phone Number: 08062093212.
E-mail Address: nd2g@yahoo.co.uk
Skills: i. Very creative and analytical mind (I mean, come on!)
ii. Relates well with people, so can work well in a team.
Work Experience: Noah’s Ark Communication (November 2009 – June 2010).
Senior Copywriter.
Oceanic Bank International Plc (March 2009 to November 2009).
Assistant Officer.
141 Worldwide (April 2008 to January 2009). Asst. Manager (Copy).
(January 2009 to March 2009). Deputy Manager (Copy).
SO&U Saatchi & Saatchi (January 2007 to March 2008).
Copy Executive.

7. The idea was to use thumbs as the main characters rather than people,
so that we equate thumbs with Blackberry specifically, and not just
smart phones.

8. Outdoor

9. Outdoor

12. Outdoor

16. The client wanted to show that it was knowledgeable about the
financial landscape, so we came up with the idea, CONNECT THE
DOTS.

31. The client wanted to show that it was not just another player in
Nigeria’s oil industry, but a Nigerian company that had become a
‘MAJOR’

41. The client wanted sell the idea of unlimited talk on its platform, so we
came up with the idea of a FREE TALK NATION

50. The client wanted a thought-provoking series of ads that would have
the double effect of making people question the status quo and also
recruit more members into their fold.

61. The client wanted to let people know that digital TV was not an
exclusive preserve of the rich, so we came up with the idea, THE
EQUALIZER.

65. This series of ads was for the ECOWAS 35th Anniversary. More than
showing smart copy or art direction, we were focused on creating icons
that would be easily adopted by people across the sub-region. This led
to the creation of our VILLAGERS

76. In these ads, we wanted to show just how practical our client’s products
were. Sort of like a ‘show-and-tell’ without actually showing it.

80. The first ad was for the successful number registration. The second set
was to show that one could talk on and on with Etisalat. The set of ads
portrays voice clarity, the main idea being that if you’re using Etisalat,
you’ll always hear what is being said, while the last set were generic ads.

93. The idea for these ads was to portray, through selected imagery and
choice of words, that UBA was indeed Africa’s global bank.

107. The idea was to present the client as the precursor of the African Green
revolution in Nigeria.

142. For now, I see in part. And with
the limited knowledge and tools
I have, I try to paint a picture of
what tomorrow will be.
Yet I can tell you for free that as
long as I hold the brush, the
colours on this canvass will
forever be bright.
So cheer up my friend, our
journey to the end of the
rainbow is just begun.