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The Importance of
Effective
Communication
Introduction to Cosmetology
Copyright © Texas Education Agency, 2017. All rights reserved. 2
These Materials are copyrighted © and trademarked ™ as the property of the Texas Education Agency (TEA)
and may not be reproduced without the express written permission of TEA, except under the following
conditions:
1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use
copies of the Materials and Related Materials for the districts’ and schools’ educational use without
obtaining permission from TEA.
2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for
individual personal use only, without obtaining written permission of TEA.
3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged
in any way.
4) No monetary charge can be made for the reproduced materials or any document containing them;
however, a reasonable charge to cover only the cost of reproduction and distribution may be charged.
Private entities or persons located in Texas that are not Texas public school districts, Texas Education Service
Centers, or Texas charter schools or any entity, whether public or private, educational or non-educational,
located outside the state of Texas MUST obtain written approval from TEA and will be required to enter into a
license agreement that may involve the payment of a licensing fee or a royalty.
For information contact: Office of Copyrights, Trademarks, License Agreements, and Royalties, Texas
Education Agency, 1701 N. Congress Ave., Austin, TX 78701-1494; phone 512-463-7004; email:
copyrights@tea.state.tx.us.
Copyright © Texas Education Agency, 2017.
Copyright © Texas Education Agency, 2017. All rights reserved. 3
> How do you think a client would feel if they were trying to talk to you
and you were on your cell phone?
Copyright © Texas Education Agency, 2017. All rights reserved. 4
Instructional Objectives
> Be able to communicate and behave in a professional manner when
dealing with clients
> Use effective communication techniques when dealing with clients
Copyright © Texas Education Agency, 2017. All rights reserved. 5
Communication
> Exchange of information by thoughts, opinions, or information by
speech, writing or signs
> Sometimes the message you send is not always the message that is
received
Copyright © Texas Education Agency, 2017. All rights reserved. 6
Types of Effective Communication
> Verbal
> Non-verbal
Copyright © Texas Education Agency, 2017. All rights reserved. 7
Verbal Communication
> The use of sounds and language to communicate
Copyright © Texas Education Agency, 2017. All rights reserved. 8
Non- Verbal Communication
> Communication that is not spoken, but interpreted through body
language and facial expressions
Copyright © Texas Education Agency, 2017. All rights reserved. 9
Attitude and Manners Matter
Copyright © Texas Education Agency, 2017. All rights reserved. 10
It Matters How You Say It
Copyright © Texas Education Agency, 2017. All rights reserved. 11
Personal Qualities
> Maintain professional appearance, personal hygiene and behavior
> Demonstrate correct client care and professionalism at all times
> Project professionalism, confidence and enthusiasm when providing
information
Copyright © Texas Education Agency, 2017. All rights reserved. 12
Structure of Conversation
> Communication with clients
> In salon communication with co-workers
Copyright © Texas Education Agency, 2017. All rights reserved. 13
Telephone Etiquette
> Greeting
> Introduction
> Tone
> Ask questions
> Listen
> Salon script
Copyright © Texas Education Agency, 2017. All rights reserved. 14
Communication with Clients
> Provide good customer service
> Demonstrate respect to clients
> Explaining treatment/service/product to the clients
> Demonstrate good communication skills
Copyright © Texas Education Agency, 2017. All rights reserved. 15
> 5 tips for building better communication skills in the salon
(Click on link)
Copyright © Texas Education Agency, 2017. All rights reserved. 16
In-Salon Communication with Co-Workers
> Demonstrate respect to colleagues
Copyright © Texas Education Agency, 2017. All rights reserved. 17
> Adapt methods of communication to suit different situations and client
needs
Copyright © Texas Education Agency, 2017. All rights reserved. 18
> How to handle an angry client
(Click on link)
Copyright © Texas Education Agency, 2017. All rights reserved. 19
> Tips for client follow-up
(Click on link)
Copyright © Texas Education Agency, 2017. All rights reserved. 20
Questions?
Copyright © Texas Education Agency, 2017. All rights reserved. 21
References and Resources
> Images:
• Microsoft Office Clip Art: Used with permission from Microsoft.
> Textbook:
• Alpert, Arlene. Milady's Standard Cosmetology. Clifton Park, NY: Thomson Delmar
Learning, 2008. Print.

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The Importance of Effective Communication.pptx

  • 2. Copyright © Texas Education Agency, 2017. All rights reserved. 2 These Materials are copyrighted © and trademarked ™ as the property of the Texas Education Agency (TEA) and may not be reproduced without the express written permission of TEA, except under the following conditions: 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from TEA. 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only, without obtaining written permission of TEA. 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way. 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts, Texas Education Service Centers, or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from TEA and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty. For information contact: Office of Copyrights, Trademarks, License Agreements, and Royalties, Texas Education Agency, 1701 N. Congress Ave., Austin, TX 78701-1494; phone 512-463-7004; email: copyrights@tea.state.tx.us. Copyright © Texas Education Agency, 2017.
  • 3. Copyright © Texas Education Agency, 2017. All rights reserved. 3 > How do you think a client would feel if they were trying to talk to you and you were on your cell phone?
  • 4. Copyright © Texas Education Agency, 2017. All rights reserved. 4 Instructional Objectives > Be able to communicate and behave in a professional manner when dealing with clients > Use effective communication techniques when dealing with clients
  • 5. Copyright © Texas Education Agency, 2017. All rights reserved. 5 Communication > Exchange of information by thoughts, opinions, or information by speech, writing or signs > Sometimes the message you send is not always the message that is received
  • 6. Copyright © Texas Education Agency, 2017. All rights reserved. 6 Types of Effective Communication > Verbal > Non-verbal
  • 7. Copyright © Texas Education Agency, 2017. All rights reserved. 7 Verbal Communication > The use of sounds and language to communicate
  • 8. Copyright © Texas Education Agency, 2017. All rights reserved. 8 Non- Verbal Communication > Communication that is not spoken, but interpreted through body language and facial expressions
  • 9. Copyright © Texas Education Agency, 2017. All rights reserved. 9 Attitude and Manners Matter
  • 10. Copyright © Texas Education Agency, 2017. All rights reserved. 10 It Matters How You Say It
  • 11. Copyright © Texas Education Agency, 2017. All rights reserved. 11 Personal Qualities > Maintain professional appearance, personal hygiene and behavior > Demonstrate correct client care and professionalism at all times > Project professionalism, confidence and enthusiasm when providing information
  • 12. Copyright © Texas Education Agency, 2017. All rights reserved. 12 Structure of Conversation > Communication with clients > In salon communication with co-workers
  • 13. Copyright © Texas Education Agency, 2017. All rights reserved. 13 Telephone Etiquette > Greeting > Introduction > Tone > Ask questions > Listen > Salon script
  • 14. Copyright © Texas Education Agency, 2017. All rights reserved. 14 Communication with Clients > Provide good customer service > Demonstrate respect to clients > Explaining treatment/service/product to the clients > Demonstrate good communication skills
  • 15. Copyright © Texas Education Agency, 2017. All rights reserved. 15 > 5 tips for building better communication skills in the salon (Click on link)
  • 16. Copyright © Texas Education Agency, 2017. All rights reserved. 16 In-Salon Communication with Co-Workers > Demonstrate respect to colleagues
  • 17. Copyright © Texas Education Agency, 2017. All rights reserved. 17 > Adapt methods of communication to suit different situations and client needs
  • 18. Copyright © Texas Education Agency, 2017. All rights reserved. 18 > How to handle an angry client (Click on link)
  • 19. Copyright © Texas Education Agency, 2017. All rights reserved. 19 > Tips for client follow-up (Click on link)
  • 20. Copyright © Texas Education Agency, 2017. All rights reserved. 20 Questions?
  • 21. Copyright © Texas Education Agency, 2017. All rights reserved. 21 References and Resources > Images: • Microsoft Office Clip Art: Used with permission from Microsoft. > Textbook: • Alpert, Arlene. Milady's Standard Cosmetology. Clifton Park, NY: Thomson Delmar Learning, 2008. Print.

Editor's Notes

  1. Introduce topic and slide presentation.
  2. Discuss.
  3. Effective Communication A. Verbal communication 1. Power of what you say: Be sure to be knowledgeable about what you say to people. 2. Inflection: Change in pitch or tone of voice 3. Tone: Pleasant tone of voice communicates the idea that you want to express. 4. Grammar: Using the standard grammar will gain respect from your clients. Using slang will turn them off. 5. Conversational manners: Be sensitive, tactful, honest without offending your clients and co-workers. B. Non-verbal communication 1. Gestures: Body language 2. Eye Contact: Looking at the person is acknowledgement that you are listening. Do not roll your eyes. 3. Appearance: Looking professional will get a client’s positive attention. 4. Facial expressions: Worth a thousand words. 5. Body language 1. Negative: Arms crossed, scowl on your face, not smiling. 2. Positive: Arms open, standing tall and confident, and smiling
  4. Practice verbal skills daily.
  5. Allow students to brainstorm examples of non-verbal communication. Communication can also be written (letters/flyers/signs) or electronic (email). Discuss the importance of correct grammar and spelling on salon flyers and signage. What does this say to potential clients? Discuss email etiquette.
  6. 3. Personality qualities A. Attitude: Can affect others around you. Attitudes are learned, positive/negative. They can be changed for the better. B. Manners: Good human relations, kind and considerate.
  7. Distribute handout It Matters How You Say It! (see All Lessons Attachments tab) and allow students to practice using a different tone of voice and inflection when asking the question, “What do you want me to do?”
  8. Your personal qualities play an important role in how your non-verbal communication is perceived by your clients.
  9. 4. Structure of conversation A. Client communication: Direct the conversation. Do not gossip or complain. Do not talk about personal issues, politics or religion. Talk about beauty and fashion. Be a good listener. B. In-salon communication with co-workers: Same as above applies.
  10. 2. Telephone ethics A. Greeting: The first thing that you say when you pick up the phone. B. Introduction: Your name C. Tone: Pleasant and happy. D. Ask questions: Double check the information being requested by asking questions. Do not make assumptions. E. Listen: Carefully to what the client is saying. Discuss the script you want used when answering the cosmetology classroom telephone. Have each student develop a basic script for a salon, record on their phone and play it back for the class to evaluate.
  11. View and discuss. Have students provide additional examples.
  12. Discuss the importance of communicating effectively with co-workers.
  13. Have students provide examples
  14. View and discuss.
  15. View and discuss.