The Hub SA is South Africa's leading online cycling community website, founded in 2004. It attracts over 120,000 monthly visitors who use the site to buy and sell bikes/equipment, get advice, read news, research products, connect with local riding groups, and share experiences. The average visitor is male, aged 25-50, English-speaking, educated, and earns over R20,000 per month. Gauteng accounts for most users. The site offers advertising placements including leaderboard banners and home page takeovers, with CPM rates from R120-R220.

1. June 2014
The Hub SA
Sales
Presentation

2. Who is
the hubSA.co.za

3. SOUTH AFRICA’S ONLINE
CYCLING COMMUNITY
Founded in 2004, The Hub has grown into South Africa’s
leading online cycling destination attracting over
120 000 visitors each month

4. Buy & Sell bikes and equipment in
our trusted classifieds section.
Get technical advice and training tips
from the pros and fellow enthusiasts.
Stay informed about upcoming
events, keep tabs on local and
international news.
Research products and user
opinions to inform your next cycling
purchase.
Connect with riding groups in your
area, discover new routes and
trails.
Share your cycling experiences,
new bikes, projects and general
banter.

5. Digital landscape
SITE UBs
PAGE
VIEWS
AVE PAGE
DURATION
AVE VISIT
DURATION
AVE PAGE VIEWS
PER VISIT
123 012 3 557863 1:18 12:12 9.43 pages
2 402 6 953 0:56 2:40 2.89 pages
33 582 293 077 1:06 4:53 2.16 pages
Source: Effective Measure; May 2014

6. Engagement
Source: Effective Measure; May 2014
Rank Name UB APV
1 autotrader.co.za 13.64
2 Skype PC App 11.13
3 ioldating.co.za 10.78
4 cars.co.za 10.72
5 afkinsider.com 10.56
6 guzzle.co.za 9.69
7 thehubsa.co.za 9.59
8 dailyfix.co.za 9.31
9 webmail.co.za 8.77
10 makro.co.za 8.49
Rank Name UB AVD (minutes)
1 Skype PC App 23.15
2 guzzle.co.za 21:34
3 msn.com 14:20
4 sharenet.co.za 12:04
5 thehubsa.co.za 12:06
6 4x4community.co.za 10:42
7 pnet.co.za 10:05
8 autotrader.co.za 09:55
9 webmail.co.za 09:50
10 mailbox.co.za 09:22
Top ten sites (with over 10,000 UB’s) in May 2014:

7. Demographics
Age
1.7% 2.4%
22.3%
Under 20 21-24 25-34
40.2%
13.1%
35-44 45-50 51-54
6.9%
2.7%
55-60 60+
10.7%
Source: Effective Measure; May 2014

8. Demographics
71% 29%
Who is your average hubber?
71%
75%
78%
77%
70%
76%
male
25 – 50 years old
earn R20 000+ pm
have a tertiary education
married/partnered
speak English
LSM 8 – 10
Use the web for email (94%), banking (86%), research (72%),
news (69%), social networking (54%) and shopping (56%
Source: Effective Measure; May 2014

9. Demographics
Gauteng
64 048 UBs
1 858 341
Page views
KwaZulu-Natal
10 421UBs
229 838
Page views
Western Cape
32 567 UBs
941 885
Page views
Free State
922 UBs
17 704
Page views
North West
1 009 UBs
35 409
Page views
Eastern Cape
2 757UBs
79 187Page viewsSource: Effective Measure; May 2014

10. Demographics
Monthly
household
income
0.7%
2.4%
9.1%
17.2%
10.5%
13.5%
14.9%
21 %
2 %
Up to R5 999
R6 000 – R8 999
R9 000 – R11 999
R12 000 – R19 999
R20 000 – R29 999
R30 000 – R39 999
R40 000 – R49 999
R50 000 – R69 999
R70 000 +
Source: Effective Measure; May 2014

11. 320 x 50
728 x 90 leaderboard top
300 x 600
half page
home OR
300 x 250
300 x 100

12. Twitter feed

13. Creative
opportunities

14. Creative
opportunities

15. CPM Rates
Placement
Leaderboard top
top right of the page
Island Left
Middle left of the page
Half page
Middle left of the page
Small rectangle
Middle left of the page
Mobile site
Top of the page
Size
728 x 90
300 x 250
300 x 600
300 x 100
320 x 50
CPM Rate
R200
R200
R220
R120
R120
Coverage
Run of site
Run of site
Run of site
Run of site
(excludes home page)
Run of mobile
site

16. Home page takeovers
Placement Cost Coverage
Home R15 000 All banners & skin
R15 000 All banners & skin
R15 000 All banners & skin
R1 000 All banners & skin
News R1 000
Classifieds
Forum
Events

17. About Habari Media
Established in 2004, Habari Media is a dynamic and award-winning multi-media sales company with a core
focus in digital, offering advertisers exclusive access to a wide selection of premium brands throughout the
continent. For the last 10 years Habari Media has provided their partner platforms with local presence and up-
to-the-minute market insights, whilst providing advertisers with superior service and support.
Contact details
CPT: +27 21 001 2400 JHB: +27 10 492 8391
E: info@habarimedia.com W: www.habarimedia.com