The Holy Alliance of Search and Social (Advanced) by David Felfold, Sherpa! Web Studios Search marketing has been crowned the most cost-effective, measurable marketing tactic for many businesses. Social media marketing is now battling for that crown. A closer look at the front-lines, however, indicates the battle will be won by businesses that recognize the benefits of a holy alliance of the two tactics into their marketing strategy. This presentation will review the most recent enhancements of how search engines are integrating social networks into their search results and how companies can best leverage these changes to improve both types of campaigns. www.sherapawebstudios.com www.linkedin.com/in/felfoldi

1. SOCIAL + SEARCH
[ a holy alliance ]
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2. are you a social media expert?
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3. am i a social media expert?
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4. why a holy alliance?
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5. what is search?
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6. what is search, really?
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7. what is search, really, really?
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8. is social a website?
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9. is social a technology?
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10. is social a marketing term?
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11. is social marketing jargon?
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12. definition social media
a group of Internet-based applications that
allow the creation and exchange of user-
generated content.
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13. which social matters to you?
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14. does social matter to you?
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15. only kids & teens do this, right?
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16. what are people doing on social?
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17. does mobile matter to you?
twitter.com/sherpastatus
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18. top 5 reasons social matters
1. posts serve as marketable, linkable content
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19. top 5 reasons social matters
2. profiles serve as link-building
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20. top 5 reasons social matters
3.profiles & posts extend digital footprint
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21. top 5 reasons social matters
4.social signals
11%
16%
28%
24%
update their own status
comment on another’s post/status
comment on another’s photos
22%
“Like” another user’s content
send another private message
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22. top 5 reasons social matters
5.recommendations from social circles
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23. which social matters? depends.
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24. about facebook
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25. saving face on facebook
Decide to “Like”
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26. saving face on facebook
Implement “Like”
https://developers.facebook.com/docs/reference/plugins/like/
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27. saving face on facebook
Customize “Like”
https://developers.facebook.com/docs/reference/plugins/like/
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28. saving face on facebook
Optimize “Like”
https://developers.facebook.com/docs/reference/plugins/like/
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29. saving face on facebook
Monitor “Like”
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30. saving face on facebook
Analyze “Like”
http://www.socialmediaexaminer.com/how-to-
track-tweets-facebook-likes-and-more-with-
google-analytics/ TM
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31. saving face on facebook
Search for “Like”
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32. saving face on facebook
Keep “Likes” Clean
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33. tools for facebook
Open Book. Searches posts for keywords
Open Facebook Search. Similar functionality but
not as pretty
Face Pinch. See popular topics, people and
searches
It’s Trending. View top links being shared,
including videos, images, news, etc.
Booshaka! Search keywords and featured topics
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34. all atwitter about twitter
"...we came across the word 'twitter', and it was
just perfect. The definition was 'a short burst of
inconsequential information,' and 'chirps from
birds'. And that's exactly what the product was."
– Jack Dorsey, Twitter creator
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35. how to get your tweet on
Decide to Tweet
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36. how to get your tweet on
Build your Tweet
https://twitter.com/about/resources/tweetbutton
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37. how to get your tweet on
Customize your Tweet
https://dev.twitter.com/docs/tweet-button
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38. tweaking twitter
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39. tweaking twitter
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40. tweaking twitter
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41. tweaking twitter
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42. tools for twitter
CrowdEye. A Twitter search engine
Twitter Sentiment. A quick snapshot of the
sentiment in tweets.
Twitrratr. Another quick snapshot of sentiment –
Foller Me. Information on users, including topics,
hashtags, mentions and geography.
Mentionmap. A visual, interactive tool of
mentions.
Twilert. Get regular email updates on a keywords
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43. going gaga for google
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44. gearing up for google +1
Build your +1
http://www.google.com/webmasters/+1/button/
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45. gearing up for google +1
Customize your +snippet
http://www.google.com/webmasters/+1/button/
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46. gearing up for google +1
Optimize your +1
http://developers.google.com/+/plugins/+1button/
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47. gearing up for google +1
Monitor your +1
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48. additional tips social+search
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49. authority in social or search?
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50. conclusions social or search?
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51. Questions?
www.sherpawebstudios.com
blog.sherpawebstudios.com
facebook.com/sherpawebstudios
twitter.com/sherpastatus
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