The holidays aren't over. A continuation of a marketing / "2015 Year of the Indie Restaurateur" series by Rick Zambrano. How can you use upcoming holidays and your own creativity to spur sales in your restaurant or lounge? How can you use marketing events and other tactics to build sales. Remember the holiday calendar and the seasonal aspects of the first few months of the year can take your marketing far. By engaging the customer and keeping them excited with different specials and events, independent restaurants can continue to build their business, brining back regulars more often and attracting new customers who are looking for something a little bit different.

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