The document lists 10 questions for an agency to consider regarding how much they focus on the client versus themselves. It questions whether the agency prioritizes awards, charges for strategy discussions, offers real value, pushes social media for its own interests, spends more time pitching than working on accounts, and sees the client or themselves as the most important account. It also asks if the agency tries to cover poor work with complex explanations or drops clients after pitching them.

1. Or, the 10 questions you really need to ask of your Agency. ASK ME NO QUESTIONS. THE HIDDEN AGENCY AGENDA. Jon Hallowell, Group Creative Director.

2. Question One. Does your Agency spend more time worried about awards and it’s reputation than yours?

3. Question Two. Does your Agency talk a lot of strategy and then charge you for the privilege again and again and...?

4. Question Three. Does your Agency offer real value for money. Is it your bottom line or theirs that is top of the agenda?

5. Question Four. Does your Agency ram Social Media down your throat because it’s the ‘next big thing’?

6. Question Five. Does your Agency spend more time pitching than pitching in on your account?

7. Question Six. Does your ‘Integrated Agency’ really integrate it’s strategic, creative, digital and PR offer?

8. Question Seven. Does your Agency think it’s still the 1960’s or ‘70’s or for that matter the ‘80’s?

9. Question Eight. Does your Agency consider it’s most important account its own or yours?

10. Question Nine. Does your Agency try at every opportunity to blind you with science to cover up poor work?

11. Question Ten. Does your Agency have a pitch team and have you ever seen or heard from them since?

12. For Serious B2B Marketing Fun, get online and get social. IT’S BEEN EMOTIONAL. www.marketecturegroup.co.uk