The document discusses various aspects of a newspaper layout, focusing on 'The Guardian.' It highlights the use of imagery, language, captions, and layout techniques to engage different audiences while addressing serious topics, including societal issues and political controversies. The analysis emphasizes the balance between factual reporting and sensationalism throughout the articles.

1. Masthead- includes the name of the newspaper “The Guardian” in a bold font. There is also the date and
price of the newspaper which shoes a discount to those who subscribe to the paper (shop front). Another
shop front is that the strapline reads “newspaper of the year” which highlights the trustworthiness and
excellent reputation the paper has.
Use of images- the image of Martin Scorsese creates an appeal for a wider audience who will read this as he
is an American filmmaker so he is there for the more middle class people in society who like to read more
about the arts. The image below are the family, friends and allies of Brianna Ghey gathering to remember
her all wearing pink. This is emotive as it is a reminder of the effect the murder had on not just her family
and friends but also society as a whole as it was such an awful tragedy. There is also an image of a clock as a
plate with cutlery surrounding it which suggests long periods of time without food. It includes something for
a wide range of audience as many members of society struggle with body image and try multiple diets
within their lifetime so it will appeal to them.
Captions- inlayed caption is somewhat metaphoric as hearts are made up of (denotatively) muscles, blood,
tissue etc. However, it seems Scorsese is talking in a more educated and artistic way in about what feelings
make up our heart in what we love. Not an inlayed caption but is directly below the image. It is slightly
emotive but mainly is stating a fact about where they have gathered and why. It seems educational and is at
the top so that attention is drawn to it so people can learn more about intermittent fasting to see whether it
is healthy to try and works.
Header and footer- the header contains the image and caption of Martin Scorsese which could be to
highlight the significance of him or even just draw attention to him so the more middle class readers can
easily see something they will want to reads the newspaper for him. There is no footer.
Layout- there are 5 columns with no lines between. There is a white border surrounding the page. Has a by
line at the beginning of both articles to tell us who wrote it.
Lead article content- foreign students had come to the UK and done English tests and had apparently
cheated which has forced them to leave the UK in order to clear their names from the supposable scandal.
Off lead article content- about a Palestinian girl who died under fire of an Israeli tank and her cousin is
haunted by the girls last words before she died along with how the cousin is devastated to hear of her
death.
Language- not sensationalist at all it only states a fact. Sensationalist as ”haunted” suggests the long term
effects the girls death will have on her cousin, making it emotive.
Pull quotes- “he was devastated by her death” reinforces the emotive messaging as it shows how much this
death effects him and almost puts the reader in his shoes to empathise with him.
Teasers- draws in middle class audience, those who want to diet and those who empathise.

2. Masthead- “The Guardian” is more stylish, modernised and upmarket. Also includes the date and
price for the newspaper. Reads “Newspaper of the year” as the strapline makes readers drawn to it
as a trustworthy source (shop front).
Use of images- emotive (Palestinians) so holds a stronger message for empathy from readers. It is
really powerful. Beverly Knight is meant for the more middle class readers who are well educated.
There is also football news in the far right corner at the top, implying how it is seen as less important
and shouldn’t dominate the news.
Caption- inlayed caption which makes the reader view the caption after the emotive image draws in
their attention. It is factual. Another inlayed caption in bright yellow on a blue background to draw
attention to it. It is a small caption next to the small picture of the footballers which could suggest
the insignificance of this news as it isn’t dominating the front page.
Header and Footer- the header includes Beverly Knight, possibly highlighting importance or
suggesting this newspaper is for the more middle class.
Layout- 5 columns with lines at the bottom but not on the top. Includes a drop cap S on the off lead
(but no drop cap on the lead story). There is also a white border surrounding the page. Has a by line
at the start of each article (tells us who wrote it).
Lead article content (splash)- quite hard news about the political term “extremism” which
determines activities that are out of the ordinary for the state and rejects standing social order.
Off lead article content- also hard news about the troubles in Gaza during Ramadan.
Language- not sensationalist. It just states a fast about the Tory ex-home secretary. However, the
word ‘extremism’ could be mistaken from being sensationalist but it isn’t. It is sensationalist as hey
wait for their “fate” which is very emotive as it suggests possible death.
Pull quotes- “extremism is essential” which is completely wrong in my opinion as an example of
extremism is terrorism which kills many lives and whether or not it is used to get a point across it
isn’t morally correct and therefore extremism. “It is very difficult” is a statement of the harsh realities
in Gaza as Ramadan comes. This is emotive as it suggests the difficulty is the war which has inevitably
destroyed the Muslim holy month.
Teasers- draws in sports fans and also middle class so reaches a large audience.
Ideological messaging- the bright yellow is used to draw readers in as it suggests urgency to read
the article or it is a serious matter.

3. Masthead- name of newspaper, date, price, price for subscribers (advertising they would get it
cheaper) and “newspaper of the year” highlights their good reputation.
Use of images- the top left image is two people hugging which suggests deep connection and love
which could attract people in relationships to read the newspaper. The top right image presents Yoko
Ono who was married to John Lennon and is a multimedia artist and singer which can attract a wider
audience of whom are more interested in the performing arts. The more artistic audience may also be
drawn in of the remembrance of the legend Steve Wright – however, this could bring in a wide range of
audience as he was listened to on the radio by many.
Captions- inlayed caption suggests the story will give information about how to have a long- lasting
relationship. The caption shoes up small in the very corner suggesting somewhat lack of importance as
music may not bring a wide rang of an audience, therefore limiting sales. Caption below image emits
emotion as Wright is remembered as being extremely kind and lovely to his colleagues.
Header and footer- the header contains the Valentines Day special of how to keep love alive in
relationships as it is very important as it is the 14th
of February. There is no footer.
Layout- there are 5 columns with no lines between. There is a white border around the page. There is a
by line at the beginning of each article to tell us who wrote it.
Lead article content- the consequences over disagreements over the Israel conflict within the Labour
party. Also includes how the Labour party didn’t particularly handle the controversy very well according
to one Labour activist who was then suspended.
Off lead article content- the rise in abuse and attacks on shop staff by 50% which is now taken under
retail crime. Coincidentally, the rise has come at the same time as the cot in living crisis.
Language- sensationalist due to “turmoil” which signifies an exaggerated and great feeling of agitation
and commotion in the Labour party which could unsettle the public as their leaders are in confusion.
Not sensationalist as it only states a fact that is upsetting in itself as shop staff or nobody for that
matter should experience abuse. Sensationalist as “legend” suggests the mark he put on society and
that he will be greatly missed as legends are usually well remembered for their achievements.
Pull quotes- ”one of the kindest, loveliest people” suggests he was a very calm person to be around
who would uplift the mood which is emotive as it reminds society that a good person has been lost.
“Shit show” is colloquial language which could be trying to relate to the public more and putting things
into a harsh reality of how the controversy is being handled by the Labour party.
Teasers- well placed and noticeable for people to get invested in a snippet or headline of a story/
article and turn to the advertised page to read more.

4. Masthead- presents newspaper name, the date, price, subscribers price ( shop front as it advertises how it is
a lower price if you subscribe) and “news provider of the year” makes the reader trust The Guardian in their
good reputation.
Image- top left image shoes the Gallagher brothers as they recently announced a reunion tour. This will
appeal a wide variety of audience as they're very popular with the public, whether that be the youth or
adults. This is considered significant news for the UK after their fallout so that’s why bright yellow has been
used to draw attention to it. The top right image shows Zoe Williams who is a journalist and writer so she
could bring middle class adults to the range of audience. The main image on the page shows Sven-Goran
Eriksson who is very important in sporting history as a football player and manager. His death is significant to
England as he led them to the 2002 and 2006 World cup quarter finals and the 2004 European Championship
as their manager.
Caption- inlayed caption suggests the Oasis reunion is seen as a triumph after the brothers’ infamous fallout
but isn’t considered worth it. Not inlayed caption is almost asking the reader a question about whether they
would do that and then Williams answer it saying it is character building which could attract those who like to
travel. Not inlayed caption provides the information of when Eriksson died and what of (pancreatic cancer),
whilst also stating his importance in football history.
Header and footer- the header includes the image of the Gallagher brothers which suggests their importance
within society as they have made the front page as a teaser and are right at the top of it. There is no footer.
Layout- there are 5 columns without lines between them, there is a white border around the page, a drop
cap L on the off lead article but not the lead article and there is a by line at the start of each article.
Lead article content- discusses the rise in anxiety (NHS referrals) amongst children since the pandemic with
more than 500 children per day being referred to the NHS mental health services for anxiety.
Off lead article content- discusses what the war in Ukraine has done to the country I how it has become run
down due to the lack of resources and damage the war has caused.
Language- not sensationalist as it only states a fact about the rise in anxiety amongst those under 18. It could
however impact the reader negatively as it makes them think about what could’ve gone wrong as children
shouldn’t be dealing with mental health problems such as anxiety. Sensationalist as it suggests Ukrainians
have had to leave their past lives behind due to the war against Russia. It creates an emotive image inside the
readers head of how people are having to ‘pack their lives away’ to be safe from the war.
Pull quotes- ”always passionate, caring, calm and a true gentlemen” is Beckham’s words about Eriksson which
honours his life in an emotive way as it presents how he was a truly good man and should be remembered
that way in society. “I just feel pain” represents the utter sadness amongst the Ukrainians during this war and
how it is deeply affecting people and their mental wellbeing as well as physical.
Teasers- are made bold with the colour yellow which is extremely noticeable amongst the page so that the
readers take notice of what page it’ll be on so they can read more on the story.

5. Masthead- presents the name of the newspaper, the date, the price, the exclusive price for subscribers
(shopfront) and “news provider of the year” which presents how it is trustworthy to the readers.
Images- the top left image shows people who featured at Glastonbury which will attract a wide range of
an audience to read the newspaper as many age groups go to the festival as it is very popular. The top
right image also shows some of the expressive outfits worn to Glastonbury. The main image on the page
is of Jude Bellingham and Harry Kane (both footballers) when they both score goals at the Euros which
lead England to win the game. This will attract a lot of sports fans as well as a lot of English people as it
was very unexpected and became a significant moment within the Euros.
Captions- inlayed caption provides a summary about what is discussed in the article about Glastonbury
(a teaser). Inlayed caption praises the two footballers for winning the game for England with “Hail
Jude!” in all bold and bright yellow to present the significance.
Header and footer- the header includes all the information about Glastonbury: faces of who will be
there, the kind of outfits worn there, the summary of what the article is on and what page it can be
found on. This brings a lot of attention to it as it is an important event. There is no footer.
Layout- There are 5 columns with half od one being bordered off by the rest with thin black lines, there
is a white border around the page and there is a by line at the start of each article to tell us who wrote
it.
Lead article content- Keir Starmer, Labour party leader, aims to improve the publics’ trust and faith in
politics so there’s is no doubt of who is in power and why they are.
Off lead article content- the French election has found a lead in a far-right leader called Marine LePen.
His political party is in reach of becoming the biggest political force in the French parliament.
Language- not sensationalist but “populist threat” suggest somewhat of a danger to parliament as it
means a threat that is outside of the political mainstream- a threat to democracy. Not sensationalist as
it only states a fact about the possible threat that could come from a far-right president for France as he
stands for anti-immigration.
Pull quotes- “a sense you can’t tryst politicians” shoes Starmer’s understanding of the public and
addresses how they feel about the government currently – believing they’re corrupt and abuse their
power. This could make Starmer more popular amongst readers as they may feel heard about the
current political situation. “Biggest political force” sounds threatening, suggesting how the far-right
leader could bring problems to the French parliament if he wins the election. This could evoke fear in
readers who are particularly political (worldwide) or French (so it could affect them personally).
Teasers- use of small information to draw the reader into the story to then follow the circ le that
contains the page number within it so they can continue reading there if they wish.

6. Masthead- contains the newspaper name, the date, the price, the exclusive price for subscribers (shopfront)
and “news provider of the year” highlighting their good reputation for the public to trust them.
Images- top left shows Victoria and David Beckham for their TV show ‘The House of Beckham’ which it is
reviewed on page 3. This could bring a range of an audience to read from music lovers to football fans as
they’re both very well known within the UK. The top right image shows Steven Moffat who is a TV writer. This
means he will attract a lot of people as shows he has written have been very successful and well known (for
example, Doctor Who). Additionally, cancel culture is a popular phrase amongst the younger generations
which may have them interested to read it. The main image on the page shoes Ukrainian football players
wearing their flag in pride which shoes the great strength the country has despite the devastating war going
on.
Captions- this snippet of the review as an inlayed caption is almost mocking their TV show as “snide” is
derogatory or mocking in an indirect way. This could suggest how the critic is looking down at the TV show,
indicating it isn’t a good watch so readers could be influenced by this to avoid the show or watch it pout of
curiosity to see if it is as bad as the review suggests. Inlayed caption creates the impression that cancel culture
is not a new thing but has recently had more attention drawn to it since society are more aware of what is
unacceptable nowadays. Not inlayed caption states that Ukraine act in defiance by singing their national
anthem wrapped in their flag which presents the idea that they’re proud of their identity for coming from
Ukraine and shows their strength as a country for still standing.
Header and footer- the header contains the teaser for the review about the Beckams’ show which could
suggest their importance in the media as they’re two very well-known people. There is no footer.
Layout- there are 5 columns with no lines between them, there is a white border around the page and there
are by lines at the beginning of each article to tell us who wrote it.
Lead article content- MP Nigel Farage has made pledges that supposedly do not add up according to
economists. Labour also believe that these pledges do not pose a threat as they’re so poorly organised.
Off lead article- the Washington Post have published an investigation over accusing their new editor saying
incorrect things to get their own way (blagger) and stealing private records.
Language- not sensationalist as it only states a fact that paints Farage in a bad light in how his manifesto he
announced for the Reform party doesn’t add up. Sensationalist as the Washington Post do not attack the
editor, the accuse him. This shows that this article has exaggerated the issue would could bring more attention
to it.
Pull quotes- ”it has always happened” represents how judgmental we are as a society as we feel the need to
’cancel’ people. It also shows how as a society people are still ignorant to issues in which they need to be
‘cancelled for’. “Self-described blagger” suggests how the new editor got what they wanted by saying things
that aren’t true as well as being a ‘thief’.
Teasers- good use of a small summary to draw the reader in so that they can turn to the page advertised to
carry on reading (page number is indicated by a bright yellow circle so it stands out).

7. Masthead- contains the name of the newspaper, the date, the price, the exclusive price for subscribers
(shopfront) and “news provide of the year” proving tot the reader that they’re a trustworthy paper to read
from due to good reputation.
Images- top left image shows both actors Jessica Gunning and Richard Gadd (also writer of the show) as the
show ‘Baby Reindeer’ wins 3 Emmys. As it is at the top of the page this [presents great significance as the true
series became very popular on Netflix directly after its release. Top right shows an image of Robert Peston
who is a journalist and ITV news’ political editor which could easily attract a wide range of audience as the
news is watched very commonly. The main image show Huw Edwards who was a news presenter for BBC
news until his making of indecent images of children went public. This was a big scandal as he was only fired
when the public found out but the BBC knew long before and continued to pay him so this will attract a wide
range of an audience.
Captions- inlayed caption in bright yellow suggests the great importance of the success at the Emmys as The
Guardian want the readers to notice it as yellow will draw in their attention. Inlayed caption may cause anger
amongst readers as they discover Edwards has a suspended jail term which could lead them to think about
how he would be away and locked up if not for his fame.
Header and footer- the header contains the success for ‘Baby Reindeer’ at the Emmys which yet again
highlights the significance of the moment as it is placed at the very top where it will be most noticed. There is
no footer.
Layout- there are 5 columns with no lines between, there is a white border around the page and there are by
lines at the beginning of each article to tell us who wrote them.
Lead article content- the suspect who attempted a second assassination on Trump has been charged whilst
with two gun-related crimes as well as urgent investigations about how the suspect got so close to Trump.
Off lead article content- civil service chief faces pressure as No 10 bring his departure date forward due to
anger over damaging leaks. The mayor of London wants to ban traffic in Oxford Street as it struggles. Khan’s
aim here is to bring Oxford Street back to its former glory of being the ”leading retail destination in the
world”.
Language- all headlines of the articles aren’t sensationalist as they all just state facts.
Pull quotes- ”the US absorbed the news” presents to the readers that Trump’s attempted assassination is
something to read into in this country as well as be interested in it. The US may also be I the news due to the
election that will occur soon with all the controversy surrounding Trump and his questionable views. ”Leading
retail destination in the world’ paints Oxford Street in a rather good light as this states it has a good
reputation for being a great place to shop. However, it could also emit sadness for the readers as it was
“once” that, highlighting how it has gone down-hill and Khan is unsure on how to return it to its former glory
especially after banning traffic down there was dismissed.
Teasers- provide a summary of what the article will be about and provides the page number in a bold yellow
so that the reader can easily notice it so they can find the page and read on if they wish.