Made up of the five eastern counties in Michigan\'s Upper Peninsula, The Great Waters offers visitors the greatest collection of Michigan\'s best offerings . . . Tahquamenon Falls, the Seney National Wildlife Refuge, Grand Island, the Soo Locks, Les Cheneaux Islands, Mackinac Island, Mackinac Bridge, the Grand Sable Dunes, Pictured Rocks and so much more. In addition to working with the region (and Northern Initiatives, the Marquette-based economic development team) to sharpen its marketing message (the "Great Waters, Great Wonders" brand strategy), I created a refreshed visual identity tied to a new logo treatment . . . something bolder, more forthright, more timeless to carry the brand into the future.