Adopting email marketing best practices isn’t about ticking boxes. It’s about execution. Join Chad White, ExactTarget’s Principal of Marketing Research and the author of “Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts,” as he discusses a variety of best practices and shares real-world examples of brands with good, bad and the best executions. Hear real-world examples of brands with good, bad, and the best executions. You’ll see all types of digital content including signup forms, welcome emails, mobile-friendly emails, preheaders, unsubscribe pages, and more.
How to be Awesome Online 2013 workshop - Jeph's IntroJeph Maystruck
On July 18, 2013 in Regina, Saskatchewan we hosted the How to be Awesome Online workshop. 3 hours, 4 speakers, 52 companies represented, 93 brilliant attendees made for one heck of a lot of #awesome13 Tweets.
A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.
How to be Awesome Online 2013 workshop - Jeph's IntroJeph Maystruck
On July 18, 2013 in Regina, Saskatchewan we hosted the How to be Awesome Online workshop. 3 hours, 4 speakers, 52 companies represented, 93 brilliant attendees made for one heck of a lot of #awesome13 Tweets.
A work-in-progress collection of various examples of email unsubscribe pages that offer an alternative to unsubscribing such as reduced frequency, change of address, other channles; and/or include comment forms, etc.
Lean Change Management - DareFest 2014Jason Little
Is Lean Change Management a framework? method? model? process? This talk was presented at DareFest 2014 in Antwerp, Belgium. Learn how to incremental change your organization without scaring the crap out of everyone.
Presented by Anna Wickham on March 2, 2016
Charm House Marketing
www.charmhouse.io/schedule
www.charmhouse.io/social-strategy-session
in partnership with The Plaza District Association
Oklahoma City, OK
Lake of lotus (2) the wisdom in directing one's dharma practice (2)-non-thoro...DudjomBuddhistAssociation
Lake of lotus (2) the wisdom in directing one's dharma practice (2)-non-thorough objectives and thorough objectives-by vajra master pema lhadren-dudjom buddhist asso
This is the presentation delivered by Jodi Brown and Kate Pound from NHS Improving Quality's Horizons team on 13 August 2015 at the North West Employers event.
Please tweet #EdgeTalks and follow @theedgeNHS to share your thoughts about this presentation. You can also subscribe to The Edge at www.theedge.nhsiq.nhs.uk
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
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Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
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Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
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Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
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Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
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Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
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Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
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- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
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📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
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Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
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The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
The Good, the Bad, and the Best: Practices for a Post “Wild West” Email Marketing World
1. The GOOD
the BAD
and the BEST
Practices for a Post-Wild West
Email Marketing World
2. Elyse Dupré is a reporter at Direct
Marketing News and covers ever-
evolving trends in the marketing
world. She joined Direct
Marketing News in August 2012
after graduating from Boston
University with a B.S. in
journalism and a B.A. in
psychology.
Moderator: Elyse Dupré
@chadswhite #ET13
3. • Principal of Marketing
Research at ExactTarget
• Author of the book
Email Marketing Rules
• Email Insider Columnist
• Blogger for 7+ years
(2,500+ posts)
Speaker: Chad White
@chadswhite #ET13
23. Sign up confirmation pages…
• Confirm opt-in was successful
• Set expectations
• Collect more subscriber data
• Secure additional opt-ins
• Engage with offers or content
@chadswhite #ET13
41. Under Armour, 5/21/13 — Built To Tackle The Sun & Sand
It's Always Sunny Somewhere — Shop Now | View Online.
Urban Outfitters, 5/20/13 — Are you ready to get the party
started? Shop Summer Party Essentials
@chadswhite #ET13
42. Victoria’s Secret, 4/16/13 — This one's for you, Angels...
You have asked to receive emails from Victoria's Secret. If
you have received this email in error, please unsubscribe
here.
Monterey Bay Aquarium, 5/21/13 — Bid Now for the
Oceans: Last Chance! Having trouble reading this
message? View it online.
Ann Taylor, 5/20/13 — FINAL HOURS! EXTRA 50% Off
Sale Final Hours: Take An Extra 50% Off All Sale Styles!
@chadswhite #ET13
43. West Elm, 2/18/13 — Today only: free shipping (plus a
Presidents Day surprise) Use promo code FREE4PRES at
checkout, some exclusions apply
Threadless, 4/24/13 — Aerosoiled and 9 more new goofy
designs by MADE artist Aaron Jay! Plus, hang out while we
interview Aaron Jay at 11:30AM CST.
@chadswhite #ET13
63. Lenovo, welcome email — Chad, thank you for signing up.
Enjoy your exclusive Lenovo offer.
Michael’s, progressive profiling email — Chad, isn't it time
we got to know each other?
Olive Garden, birthday email — Chad, go celebrate your
birthday with a free app or dessert!
ThinkGeek, 5/17/13 — Chad, I am your father
@chadswhite #ET13
64. Subway, 9/4/13 — Chad, it's time to celebrate! Any regular
FOOTLONG(TM) is a $5 FOOTLONG(TM) all
SUBtember(R) long. (At participating restaurants. Pricing
details inside.)
Volkswagen, 2/22/13 — Chad, don't miss out on a limited-
time offer on the 2013 Passat
Chili’s, 7/21/13 — 2 Coupons for Chad
Chadwicks, 2/18/12 — , enjoy $4.99 shipping today!
@chadswhite #ET13
78. Download it for FREE
during Connections
courtesy of ExactTarget:
extg.co/emailmarketingrules
@chadswhite #ET13
Editor's Notes
A little background on me: I founded the Retail Email Blog and authored it for 6.5 years, worked at email marketing agency Smith-Harmon (acquired by Responsys) and at the Direct Marketing Association’s Email Experience Council, and started by career in journalism at Dow Jones and Conde Nast.
Best practices are often misunderstood, with some people confusing best practices with common practices.
Some take a simplistic tick-the-box view of best practices and claim that if everyone is doing the same thing it leads to mediocrity.
Even Dilbert takes shots at best practices!
In my book I compare best practices to a sheet a paper. It is confining to the degree that you have to stay on the paper and not be drawing on the table and floor and walls, but a sheet of paper also gives you lots of freedom for unique executions.
Your most valuable subscribers always come from your website, making it a critical email acquisition to optimize.
Southwest Airlines present two clear engagement options: email and an app.
The email signup form is direct, showing you a sample email, outlining benefits, and asking for just 4 pieces of information in order to sign up.
Meineke asks for lots of contact information—email, phone numbers, mailing address—making it clear that they’re going to send you direct mail and call you as well as email you. They also want car information that they could get themselves if they focused more on just getting you signed up and encouraging you to redeem your signup incentive coupon.
EBags has a prominent and simple signup form.
During early November, eBags added a seasonal appeal to their signup language to boost optins.
Welcome emails are becoming fairly common, but welcome email series are the new differientiator.
Threadless uses on brand imagery in their welcome email…
… and includes four calls-to-action to deepen their relationship with the new subscriber.
Tide doesn’t try to engage new subscribers at all, is vague about what they’ll be delivering, and their logo suffers rendering problems.
Zulily sends a series of welcome emails, with the first focused on referrals,…
… the second on getting to know the new subscriber’s brand preferences so they can send relevant emails in the future,…
… the third focused on getting them to download their mobile app,…
… the fourth focused on engaging them on social media, and…
… the fifth asking for friend referral again. These welcome emails are interspersed with the promotional emails.
Preheader text often appears as snippet text following a subject line on the iPhone, in Gmail and in Outlook new email notifications.
The email clients that block images by default have been struck through, but it’s changing all the time.
This 2011 B&H email uses great defensive design techniques like HTML text and alt text,…
… which came in handy when this email was sent because their image server failed so no images were displayed.
This is the Anthropologie email with images on…
… and this is the same email with images blocked.
This is the Mothercare email with images enabled…
… and this is with images blocked.
The UK retailer uses styled alt text and background colors for most of the effect, but also uses mosaic color blocking to recreate the stroller image.
Reading email is the No. 1 activity on smartphones and smartphone penetration is still growing, so mobile is a growing consideration.
Lowe’s email is very tablet-friendly. Even their navigation bar is touch-friendly.
They limit their product grid to two columns wide, use large text and big buttons.
They also use plenty of white space to boost contrast and make the text easier to read.
Costco’s emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
Currently the height of mobile-friendliness is responsive design. This is a Starwood email viewed on a wide screen…
… and this is the email viewed on a narrow screen. Some of the less important content drops out and calls-to-actions get bigger.
The administrative links at the bottom of the email are also touch-friendly.
Consumers are suspicious of first-name personalization in subject lines. Open rates are lower when it’s used,…
… as are click rates.
For this Aug. 2011 email, Helzberg created 60,000 unique animated gifs to target each of their subscribers by name with these charms, which jangled back and forth. The subject line was not personalized. This email outperformed a similar email by nearly 300% in terms of revenue generated.
The most subscribers opt out because of too frequent or irrelevant emails, so try to address those issues on your unsubscribe page.
Staples lets you change your email address, opt-down to receive fewer emails, or opt out completely. The options are clearly laid out.
Uncommon Goods uses a one-click unsubscribe process and the opt-out confirmation page makes no attempt to engage outgoing subscribers in any way. The page, which doesn’t carry any branding or offer any links to anywhere, is cold and almost hostile.
Jetsetter offers folks the opportunity to change their email address, opt-down to receive fewer email, and to update their interests—which addresses three of the top reasons people unsubscribe.