Fabio Viana
Year: Since 2009
Itinerary: Monthly column about non-conventional marketing and communication cases
around the world. The goal is to inspire professionals with creative ideas that can be adapted
to the Brazilian market.
Luggage: Monthly articles
http://www.nosdacomunicacao.com.br/autor/fabio-viana/
Plan de Movilidad Urbana Sostenible de Granada.
Delegación de Protección Ciudadana y Movilidad. Ayuntamiento de Granada.
Documento I de Propuestas y Plan de Acción. Parte 1.
Grindhouse - Conference Concept for Sliperietricque88
At Umeå University a project called A Campus is progressing. A new environment called Sliperiet is under construction at the Arts Campus in Umeå University and will include labs and incubators. Here, a subproject named DAREproject is ongoing to find proper models and concepts for this environment to help build a digital environment for collaboration, knowledge sharing and communication between peers.
We were handed this brief in a course called Cross Media Project Management to work on a concept that shows our view of how this "Creative Industry" could look. Their vision was to be a Creative Industry by connecting the digital environment to the physical, to find a new business potential in developing models for design of digital services.
We took a different approach than concentrating on the digital (we found out that they already had access to expensive technology), and instead worked on how to get people to know of Sliperiet and why they would want to visit. The expected results follows: "Value adding relations with actors in industry and society on a local, regional and international level." That is what we worked on.
Keynote of a cross-media campaign prototype made to promote the Cross Media Interaction Design program. This was an assignment for a course in that program.
The prototype included idea brainstorming, campaign planning, wireframing and user tests. It was made by me and Niklas Odén.
This project gives you information on the types and modes of advertising.
Later on it focuses more on the advertising of bags and people's opinion on advertising and media.
Plan de Movilidad Urbana Sostenible de Granada.
Delegación de Protección Ciudadana y Movilidad. Ayuntamiento de Granada.
Documento I de Propuestas y Plan de Acción. Parte 1.
Grindhouse - Conference Concept for Sliperietricque88
At Umeå University a project called A Campus is progressing. A new environment called Sliperiet is under construction at the Arts Campus in Umeå University and will include labs and incubators. Here, a subproject named DAREproject is ongoing to find proper models and concepts for this environment to help build a digital environment for collaboration, knowledge sharing and communication between peers.
We were handed this brief in a course called Cross Media Project Management to work on a concept that shows our view of how this "Creative Industry" could look. Their vision was to be a Creative Industry by connecting the digital environment to the physical, to find a new business potential in developing models for design of digital services.
We took a different approach than concentrating on the digital (we found out that they already had access to expensive technology), and instead worked on how to get people to know of Sliperiet and why they would want to visit. The expected results follows: "Value adding relations with actors in industry and society on a local, regional and international level." That is what we worked on.
Keynote of a cross-media campaign prototype made to promote the Cross Media Interaction Design program. This was an assignment for a course in that program.
The prototype included idea brainstorming, campaign planning, wireframing and user tests. It was made by me and Niklas Odén.
This project gives you information on the types and modes of advertising.
Later on it focuses more on the advertising of bags and people's opinion on advertising and media.
We activate brands by merging experiential, communications and technological talent to create extraordinary experiences. Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively. This is what Pico Group delivers.
Brand Builders: A Delhi Based Creative AgencyPrakhar Agrawal
Brand Builders is one of those creative agencies in delhi who excel in crafting communication strategy that actually matters. There are very few graphic design firms in India who are able to turn briefs and expectations into tangible reality.
Brand Builders is a complete Advertising, Branding and Marketing solution organisation working across modes of Print, Broadcast, Online and Events.
www.brandbuilders.in
GRUPETTO IS A TRANSMEDIA REALITY SHOW BASED ON URBAN CYCLING WORLD, WHERE TWO WORKSHOPS COMPETE WEEKLY TO MANUFACTURE THE BEST CUSTOM BYCICLE FOR A COMPANY OR BRAND OR CELEBRITIE.
ONE WORKSHOP IS ALWAYS THE SAME COMPOUND FOR VERY INTERESTING PEOPLE. COMPETE AGAINST OTHER CITIES WORKSHOPS.
IRM EA 2014 - Designing experiences with outside in architecture - Mike Clark...Mike Clark
Architecture, we learned from Vitruvius, is about utilitas, firmitas, and venustas - function, structure and beauty. Any innovation and transformation in the enterprise must ultimately impact the people we address, leading to better experiences. We advocate for the return of human-centric thinking in business and enterprise architecture. This allows us to go beyond the usual internal aspects when looking at the enterprise’s moving parts, and tie them to customer needs, experiences and interactions that complete the story. In turn, we can apply architecture to explore potential futures and putting strategic designs into action.
Combining Experience Design practice with architecture work, tweaking our shared models of the enterprise to look from the outside in
Leveraging architectural rigor and reuse to design transformations of enterprise ecosystems that impact human experience
The fading importance of IT as Enterprise Architecture's key domain in a big data world where everything is going digital by default
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
We activate brands by merging experiential, communications and technological talent to create extraordinary experiences. Experience-led, digital-first thinking and capabilities matter more than ever. In a fast-changing world where brands thrive on the experiences they generate, they need a partner that can activate them effectively. This is what Pico Group delivers.
Brand Builders: A Delhi Based Creative AgencyPrakhar Agrawal
Brand Builders is one of those creative agencies in delhi who excel in crafting communication strategy that actually matters. There are very few graphic design firms in India who are able to turn briefs and expectations into tangible reality.
Brand Builders is a complete Advertising, Branding and Marketing solution organisation working across modes of Print, Broadcast, Online and Events.
www.brandbuilders.in
GRUPETTO IS A TRANSMEDIA REALITY SHOW BASED ON URBAN CYCLING WORLD, WHERE TWO WORKSHOPS COMPETE WEEKLY TO MANUFACTURE THE BEST CUSTOM BYCICLE FOR A COMPANY OR BRAND OR CELEBRITIE.
ONE WORKSHOP IS ALWAYS THE SAME COMPOUND FOR VERY INTERESTING PEOPLE. COMPETE AGAINST OTHER CITIES WORKSHOPS.
IRM EA 2014 - Designing experiences with outside in architecture - Mike Clark...Mike Clark
Architecture, we learned from Vitruvius, is about utilitas, firmitas, and venustas - function, structure and beauty. Any innovation and transformation in the enterprise must ultimately impact the people we address, leading to better experiences. We advocate for the return of human-centric thinking in business and enterprise architecture. This allows us to go beyond the usual internal aspects when looking at the enterprise’s moving parts, and tie them to customer needs, experiences and interactions that complete the story. In turn, we can apply architecture to explore potential futures and putting strategic designs into action.
Combining Experience Design practice with architecture work, tweaking our shared models of the enterprise to look from the outside in
Leveraging architectural rigor and reuse to design transformations of enterprise ecosystems that impact human experience
The fading importance of IT as Enterprise Architecture's key domain in a big data world where everything is going digital by default
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
The Globetrotter
1. Fasten your seat belts
------------------------|-|
Fábio Viana
Corporate Communication Globetrotter
---------------------------------------------------------|-|
2. The Globetrotter
-------------------------|-|
The concept behind the
globetrotter is related with a
professional who “travels” in his
strategic plans.
The globe-trotter is someone
who wants to go beyond, and to
reach this he uses all his
references gathered in
personal, professional, and
|-|-----------------------------------------------------------
intelectual trips (that means: in
different countries or through
studies and experiences).
3. Timetable (Flight Schedules)
---------------------------------------------|-|
• To BRANDING – GER/2011
• To SOCIAL MEDIA – BRA/2011
• To STRATEGY COMMUNICATION – BRA/2011
• To BRANDING REPOSITIONING – BRA/2011
• To COPYWRITING – BRA/2011
• To EVENT PLANNING – BRA/2010
• To INTERNAL COMMUNICATIONS FOR NEW COMPANY VALUES – BRA/2011
• To COMMUNICATION STARTUP – BRA/ 2009
• To AUDIOVISUAL PRODUCTION– ITA/2008
• To INTERNATIONAL PRESS – NED/2011 - ITA/2007
• To NON-CONVENTIONAL MARKETING
4. TRIP: Branding
-------------------------|-|
Passenger: Garimpo Chic - (Online concept store)
Year: 2011
Trip: Concept, name, brand and portfolio development
Itinerary: "Garimpo Chic" means Gold Panning. The german-brazilian company asked me to
make a portolio to prospect new suppliers. The idea was to show the combination of luxury
concept with e-commerce.
Luggage: Concept, Name, Brand and Portfolio
6. TRIP: Social Media
-----------------------------|-|
Passenger: Terrage Modas (Brazilian Souvenirs and Bikini Store)
Year: 2011
Trip: Business Plan focused on social media insertion
Itinerary: The store was object of my MBA Business Plan. Terrage accepted the challenge to
renew its brands focusing on a social media repositioning. Facebook, Twitter and YouTube
accounts were created to expose its products and a funny AD related with brazilian’s humor
sense.
Luggage: Business Plan and Social Media Management
8. TRIP: Branding
-------------------------|-|
Passenger: Energisa Group/ Dom Cabral Foundation (Grupo Energisa/ Fundação Dom
Cabral)
Year: 2011 (still flying - in proccess)
Trip: Concept, name and visual identity development of the Social Responsability
project from Energisa Group (a partnership with a well known famous and business
foundation in Brazil – Dom Cabral)
Itinerary: In proccess and expected to finish before the end of the year
Luggage: Concept, Name, Brand and Brand Guideliness
10. TRIP: Social Media
-------------------------|-|
Passenger: Casulo Desenvolvimento (Cocoon Development)
Year: 2011
Trip: Concept, name, visual identity and portfolio development
Itinerary: The company name and logo were created from its 4 pilars as they established the
reason of its business. The 4 elements were shaped together in a creative cocoon. From this
mix the name and all visual concepts of the company originated, reminding of
transformation, evolution
Luggage: Concept, Name, Brand, Business Card and Portfolio
12. TRIP: Strategy Communication
-------------------------------------------------|-|
Passenger: Energisa Group (Grupo Energisa)
Year: 2010/2011
Trip: Internal Communication Plan for its strategy for the next 3 years
Itinerary: The concept “Energy in all senses” was created, reminding both energy services
that the group offers as the ability of its employees to activate all their senses
(vision, hearing, smelling, touching and tasting). Each sense was associated with one activity
or position that the company desired from its employees in a way to reach the strategy in its
best way.
Luggage: Concept, Communication Plan, Event Planning, Communication Mix Design, Video
and Post-Event Pack
14. TRIP: Branding Repositioning
----------------------------------------------|-|
Passenger: RM Infraestructure Solutions (RM Soluções em Infraestrutura)
Year: 2011
Trip: Internal Campaing to change IT department image within the company
Itinerary: The challenge was to make the sector change its image to a more “human” and
efficient one. For this, it was created the concept of “ IT for YOU”, which makes more sense in
the portuguese language baptized as “TI para TI”. The idea behind it was to show the sector
like one is made by and for the employees. With the mix of communication tools used, the
image of one female employee was introduced – also to unmistify the idea that IT is an
exclusive male sector
Luggage: Concept, E-mails Marketing, Internal Survey, Quizz and Communication tools
combined
16. TRIP: Copywriting
------------------------------|-|
Passenger: Energisa Group (Grupo Energisa)
Year: 2011
Trip: Make a celebrative folder on behalf of its 10 years Management Strategic System
anniversary
Itinerary: A differentiated folder was created, guided through a fragmented timeline which
could interact with the topics explained. The challenge was to communicate one subject seen
for some as “complicated” in a simple and attractive way.
Luggage: Copywriting and Design.
18. TRIP: Event Planning
------------------------------------|-|
Passenger: Energisa Groupa (Grupo Energisa)
Year: 2010
Trip: Best Practices Seminar Planning
Itinerary: The challenge was to plan an event where the best practices of its employees
(selected through an internal recognition program) should be exposed. In this way, the
concept was created “We don’t need to go to space to discover our stars”, reinforcing the
meritocracy and also the “team feeling” (one star shines more when it is together with other
stars in a constellation). During the event, viral videos produced on purpose by the consultant
in an amateur way (common cameras, simple editing) were also shown to the audience that
with few resources and creativity they could also make a job well done.
Luggage: Communication Plan, Visual Identity, Viral Videos and Magazine
21. TRIP: Internal Communication for New Company Values
-------------------------------------------------------------------------------------|-|
Passenger: RM Infraestructure Solutions (RM Soluções em Infraestrutura)
Year: 2010
Trip: Internal Communication Strategy for welcoming new Branches
Itinerary: Following the context of the previous slide, in parallel RM needed to strengthen its
internal communication to welcome its new subsidiaries, and to communicate all the changes
to its new employees
Luggage: Welcome Kit, Communication Mix: e-mail
marketing, posters, intranet launching, SMS, special newsletter, wallpaper and Road Show.
22. TRIP: Internal Communication for New Company Values
-------------------------------------------------------------------------------------|-|
Welcome Kit:
23. TRIP: Communication Department Startup
-------------------------------------------------------------------|-|
Passenger: RM Infraestructure Solutions (RM Soluções em Infraestrutura)
Year: 2009/2010
Trip: Establish Communication Department structure and deployment
Itinerary: Communication Department of the company
Luggage: Department structure and deployment (Development of all sector politics and
processes; General Communication Management); Event planning; Branding; Responsible
for all media implementation (Home Page, Newspaper, Magazine, Newsletter, SMS and
Intranet), Public Relations, Crisis Management and Life Quality/ Social Responsibility
projects.
24. TRIP: Communication Department Startup
-------------------------------------------------------------------|-|
Communication Mix :
25. TRIP: Communication Department Startup
-------------------------------------------------------------------|-|
Communication Mix :
26. TRIP: Viral Video Production
---------------------------------------------|-|
Passenger: University of Rome “La Sapienza”
Years: 2008
Trip: Viral Video
Itinerary: Production of parody of viral spot Dove Evolution. The job was awarded Video of
the week in MTV Italy program Your Noise, following an exhibition on the German Channel
DW (Deutsche Welle). Today, the video is also a viral, being viewed by more than 150
thousand people around the world and it was also shown as a video case in a podcast last
year in New York
Luggage: Viral Video
27. TRIP: Viral Video Production
---------------------------------------------|-|
http://www.youtube.com/watch?v=5iMTDPozuXU
28. TRIP: Pilot Program
----------------------------------|-|
Passenger: MTV
Years: 2008
Trip: TV Program
Itinerary: Following the succes of Fábio’s viral parody, MTV Italy invited him to be guest of
Your Noise program. Afterwards, he produced a pilot program entitled Girotondo (Around
the World), putting together in it friends from different parts of the globe.
Luggage: Concept, screenplay, presentation and editing
30. TRIP: Non-Conventional Marketing Columnist
----------------------------------------------------------------------|-|
Passenger: Nós da Comunicação
Trip: Fixed Columnist for this Corporate Communication Website
Itinerary: The articles are about Non-Convetional Marketing and Corporate Communication
Strategies
Luggage: Copywriting
32. Globetrotter’s Luggage
----------------------------------|-|
Fábio Viana has a Master Degree in Communication and
Organisation by University of Rome “La Sapienza”, with final thesis
focused on Non-Conventional Marketing (through social networks
and viral marketing). Currently, finishing an MBA in Business
Management by IBMEC Business School (Rio de Janeiro). Fábio
also has a Specialisation in Corporate Communication and |-|------------------------------
Bachelor Degree in Journalism.
With ten years of globetrotter experience in Italy, he was Trade
Marketing Consultant with the National Public TV RAI. He also
produced a parody of a viral spot from Unilever (Dove) to his
Master’s Defense that at the end was elected as “the video of the
week” by MTV Italy and also broadcasted by German TV Deutsch
Welle (DW). Currently he works in projects related to Strategic
Communication and until recently was Communication Manager in
Brazil with Infraestructure Solutions company (Telecom and
Energy). Fábio is also a fixed columnist for the Brazilian Corporate
Communication website “Nós da Comunicação” (We from
Communication) (www.noscomunicacao.com.br).