At Umeå University a project called A Campus is progressing. A new environment called Sliperiet is under construction at the Arts Campus in Umeå University and will include labs and incubators. Here, a subproject named DAREproject is ongoing to find proper models and concepts for this environment to help build a digital environment for collaboration, knowledge sharing and communication between peers. We were handed this brief in a course called Cross Media Project Management to work on a concept that shows our view of how this "Creative Industry" could look. Their vision was to be a Creative Industry by connecting the digital environment to the physical, to find a new business potential in developing models for design of digital services. We took a different approach than concentrating on the digital (we found out that they already had access to expensive technology), and instead worked on how to get people to know of Sliperiet and why they would want to visit. The expected results follows: "Value adding relations with actors in industry and society on a local, regional and international level." That is what we worked on.