SlideShare a Scribd company logo
The future of work is
HUMAN
Any customer can have a
car painted any color
that he wants
BLACK
so long as it is
This leads to
SAMENESS
You get what you get.
UPSET
“
“
Don’t
be
Consistent, but
LIMITED
But as technology
PROGRESSED
A focus on the
PERSON
DESIGN
Human-centered
Divergent Convergent
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Divergent Convergent
THE MODEL
Well, at least one version…
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
EMPATHIZE
DEFINE IDEATE PROTOTYPE TEST
Put yourself in the
shoes of who you’re
designing for
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
DEFINE
IDEATE PROTOTYPE TEST
Describe your target
audience’s needs and
frame the problem to
be solved
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
IDEATE
PROTOTYPE TEST
Come up with many
ideas for possible
solutions
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
PROTOTYPE
TEST
Create rough versions
of the most promising
options
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
TEST
Try the prototypes out
to see what works and
what doesn’t
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
DESIGN THINKING PERSONAS
USER RESEARCH EMPATHY MAPPING
Fail fast & learn
WHEN
DONE
WELL
Find new solutions
Break bad habits
Avoid “one fits none”
Port existing techniques
Design mindset training wheels
But there’s
PUSHBACK
X+Y ≠“innovation”
What’s the rule
for _______?
IT
DEPENDS
“
“
Need to dig deep
THE
WEAK
POINTS
Assumptions + confidence
It’s not linear
Be okay with failure
More than one version
Can be overkill
What does this mean for
L&D?
People’s expectations
ARE HIGHER
Walk the walk
PUT PEOPLE
FIRST
Does design thinking
REPLACE
instructional design?
???
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
needs analysis and user research storyboards and demos Trying things out
WE’VE BEEN DOING SOME OF
THIS ALL ALONG
Learn from
OTHER
industries
Lead by example &
PROTECT
SEEN & VALUED
Help people feel
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
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