The Experience Economy - The Journey into the Teenager's Soul
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This presentation was originally aimed for teachers who prepare library club for teenagers but the idea and process presented can be used to design any experience.
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The Experience Economy - The Journey into the Teenager's Soul
- 1. The Journey into the Teenager’s Soul The Experience Economy
- 2. Lujza Kotryová, Court of Moravia
- 3. How much do you pay for a coffee?
- 4. How much do you pay for a coffee?
- 5. How much do you pay for a coffee? Commodity Product Service Experience
- 6. Maslow’s hierarchy of needs
- 7. The age of the experience economy Joseph Pine 1999 (1) – 2011 (3) The Experience Economy
- 8. Product Service Experience Mass production Mass customization Personalization User Client Guest / Player
- 9. Service Experience What does it do? How does it do? Which needs does it fill? Static, one-way How does it fill the need? Dynamic, two-way deliver stage
- 10. How to design an experience? Theatre Game
- 11. How to design an experience? Theatre Game Engage all senses Roles Education Aesthetics Fun Participation
- 12. How to design an experience? Cue Cue Cue Cue Cue Cue Cue Cue Cue Impression Memorabilia
- 13. How to design an experience? Cue Cue Cue Cue Cue Cue Cue Cue Impression Memorabilia
- 14. How to design an experience? Cue Cue Cue Cue Cue Cue Cue Cue Impression Memorabilia
- 15. Emphatic design
- 17. Human centered design HCD HEAR CREATE DELIVER
- 18. Human centered design HCD Feasibility Viability Needs
- 19. Intent Why you organize en event? What do you expect to happen?
- 20. Motivation Why would the students sign for the event? What do they expect?
- 21. Fears What are the students afraid of?
- 22. Needs What are the needs of the students? What they perceive as their drawback? What do they want to change / to be changed?
- 23. VIDEO: Baštrng – Margita a Besná https://www.youtube.com/watch?v=VDqSUu-JU6s En example of a classical literature presentation adapted for teenagers
- 24. -ing What will the students do? How would they do that?
- 25. Mastery What is the goal for the students? How can they improve? How will they know that they had improved?
- 26. Roles What role does the teacher play? What roles do the students play? “I am doing this in order to ...“
- 27. Authonomy What will the students decide? How can they influence their own experience?
- 28. VIDEO: Osterskov Efterskole https://www.youtube.com/watch?v=OrltkfHwZ70&t=293s An example of a Danish school teaching by experience:
- 29. Ambient What mood do you want to create? How you involve all the senses?
- 30. Surprise What will be a surprise? What will be new?
- 31. Personalization How you can personalize student’s experience?
- 32. Sacrifice What will students sacrifice? What can cause a disappointment?
- 33. Satisfaction What will cause a satisfaction?
- 34. VIDEO: Punchdrunk – The Lost Lending Library https://www.youtube.com/watch?v=Tmehxk37fgs An example of the way how to bring the children to create a story: