The Evolution of the Loyalty Economy Worldwide
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By Patrick Palacios Founder & CEO at Appsolutely & LoyalCoin
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The Evolution of the Loyalty Economy Worldwide
- 1. JOIN US IN THE EVOLUTION OF THE LOYALTY ECONOMY WORLDWIDE PATRICK PALACIOS, APPSOLUTELY/LOYALCOIN FOUNDER AND CEO
- 2. MY TECH JOURNEY 20 YEARS TELCO AND SYSTEMS INTEGRATION 5 YEARS IN LOYALTY AND REWARDS PROGRAMS HEAVY ANALYTICS AND DEEP LEARNING AS A MARKETING TOOL
- 3. Top Customers Top Products Top Branches Top Customers per Branch/Online Store Top Customers per Product High, Medium, and Low Spenders Google Analytics MERCHANT DASHBOARD STAND ALONE OR POS INTEGRATED SYSTEM TARGET SPECIFIC MESSAGING LOYALTY VOUCHERS MY TECH JOURNEY - APPSOLUTELY
- 4. KEY CLIENTS IN THE PHILIPPINES
- 5. Too Many Cards to Track Lacks Unification & Simplification Simple cash-backs don’t build a customer relationship and cash depreciates over time Consumers stop seeing the value of the program to join or continue I’VE LEARNED THROUGH MY EXPERIENCES…
- 6. THE SOLUTION: REWARDS, POINTS AND MILES ANYWHERE, ANYTIME… EVERYWHERE!
- 7. THE BEGINNING OF THE ICO / TGE
- 8. Remittance and bills payment Conversion Peer to peer transfer Cell load Redeem rewards Cash in - cash out Scan to pay POS integration LOYALCOIN VISION
- 9. You earned a reward! Customers will earn rewards through all types of merchants that will accept and issue LoyalCoin across different platforms…
- 10. While having a blockchain point-system is good, there is much more you can do Blockchain can be a Good system for Rewards & Miles Lufthansa Partners Blockchain Startup for Travel Apps; Participates in ICO Singapore Airlines to Launch Blockchain-Based Loyalty Wallet
- 11. Proof of Concept - Bistro Group
- 12. Proof of Concept - Bistro Group 30% Increase in Sales on Average
- 13. LoyalCoin As a Rewards Token ADAPTIVE BUSINESS MODELS LoyalCoin As a Rewards Portal (Example) Redeem Earn
- 14. ICO LESSONS 1. HAVE A CLEAR VISION FOR THE COMPANY AND OFFER SOMETHING UNIQUE THAT MAXIMIZES AND OPTIMIZES THE USE OF THE BLOCKCHAIN NTS REDEEMED ANYTIME, ANYWHERE, EVER
- 15. MORE THAN 15 MILLION DOLLARS RAISED HIT HARD CAP ICO LESSONS 1. HAVE A CLEAR VISION FOR THE COMPANY AND OFFER SOMETHING UNIQUE THAT MAXIMIZES AND OPTIMIZES THE USE OF THE BLOCKCHAIN 464.5916 BTC 5,733,458 XEM 2338.5 ETH
- 16. 2. HAVE A CLEAR DIFFERENTIATOR / EXPERTISE TARGET SPECIFIC MESSAGING LOYALTY VOUCHERS Top Customers Top Products Top Branches Top Customers per Branch/Online Store Top Customers per Product High, Medium, and Low Spenders Google Analytics MERCHANT DASHBOARD STAND ALONE OR POS INTEGRATED SYSTEM
- 17. 3. HAVE THE RIGHT PEOPLE IN THE RIGHT NUMBERS
- 18. 3. HAVE THE RIGHT PEOPLE AND THE RIGHT PARTNERS We believe the NEM platform is the most scaleable and versatile 4000 transactions per second NEM’s new algorithm Proof of Importance & Catapult Launch
- 19. 4. COMPLIANCE
- 20. 5. DO A GRASSROOTS CAMPAIGN Davao City Manila Tugegarao Baguio City
- 21. 6. KEEP ASKING QUESTIONS AND APPRECIATE FEEDBACK AND BUILD A COMMUNITY 12,000+ Loyalists 5 Dedicated Local Channels 50,000+ followers Weekly Video Updates
- 22. 7. BE STRICT, FIRM AND FAIR IN MAKING DECISIONS
- 23. 8. WORK SMART Palm Springs San Francisco LondonLos Angeles New York
- 24. 9. Be Willing to Adapt - Business Models & Services LoyalCoin As a Rewards Token LoyalCoin As a Rewards Portal (Example) Redeem Earn
- 25. 9. Be Willing to Adapt - Business Models & Services Insert Cebu Pacific Video / Presentation
- 26. Insert Photo of Google Play Store
- 27. Lesson 10 Enjoy the Journey
Editor's Notes
- -Thank Brock Pierce for his Great KeyNote -Thank the crowd again for making it here -Once again, I am Patrick Founder and CEO and this is my story of Revolutionizing Loyalty and Rewards.
- Before Appsolutely and LoyalCoin I did XYZ and this experience was necessary when starting Appsolutely
- In Appsolutely We originally Did ABC but we eventually pivoted in to Loyalty in which we came up with multiple products and established a reputation in the Philippines. We Can do X (integration with POS) We Can Do Y (CRM Analytics)
- As our products and services grew, so did our clients locally and business was doing well. Here we had - X Here We Had - Y
- Over The Years, I have learned a lot about the Loyalty and Rewards space and there were many trends that I noticed Trend 1 Trend 2 Trend 3
- It was then I wanted a solution for these issues: This was My Solution (Next Slide)
- I had this vision of LoyalCoin in ________ I wanted to revolutionize the world and without blockchain technology, none of this would have been Possible.
- Go Through the LoyalWallet Features: When we started LoyalCoin, I envisioned our product to have these features:
- We wanted the User Experience to be top of the line, learning for our past and improving towards the future.
- Throughout our development of LoyalCoin, we learned that other Companies wanted to integrate Blockchain technology with their existing Loyalty Business. You can See here…. Singapore Airlines is Doing X, Lufthansa is Doing Y While turning your points into a blockchain system, there is much more you can do.
- One of our Clients in the Philippines owed multiple restaurant chains and we pitched to unify their restaurants under one program. We Created the (Next Slide)
- We Created the Bistro Card that features prominent restaurants like TGI Fridays, Buffalo Wild Wings, and Denny’s We realized that if you had 12 restaurants that shared the same loyalty card, the customer had 12 reasons to use the card and will be pulled to the network. This “Network effect” caused these brands to increase their sales on average. Sort of having your movie on Netflix is not a bad thing even if there are other movies to watch in the platform. Having more people in one platform creates a Bigger pull and that is what we envision LoyalCoin to be. (next slide)
- We also wanted LoyalCoin to be a consolidator of successful Rewards Programs like Airline Companies and Department Stores. For this we created a separate business model aside from LoyalCoin as a Rewards Token, and also allowed LoyalCoin to be a Rewards Portal.
- So Along with this talk on Loyalty, I wanted to personally share my experiences and lessons when we pushed through with the ICO. There will always be challenges, but these are the lessons Ive Learned. #1
- #1 Have a Clear Vision
- 2. HAVE A CLEAR DIFFERENTIATOR / EXPERTISE
- 3. HAVE THE RIGHT PEOPLE IN THE RIGHT NUMBERS Go Through the team New Hires Thankful for everyone who worked with us. (They played their role and contributed)
- 3. HAVE THE RIGHT PEOPLE AND THE RIGHT PARTNERS So originally, we were supposed to be an ERC-20 token, but it was Nigel our former CTO who introduced us to the NEM team and its platform capabilities. 3 Points on NEM in the PPT Along with Blockchain Partners, it is also important to have Strategic Business Partners as well (Talk about Snipp)
- The Next Lesson is the importance of Compliance. We are thankful for our Government’s Open Approach to Cryptocurrencies and we wanted to have the best personnel to keep us on the straight and narrow Talk about Ricky Talk about our application for a BSP License
- Do a grassroots campaign, Engage the community, Talk about how you wanted this TGE and project to be one of the biggest wealth generation events for the Filipino People who were interested in cryptocurrencies.
- 6. KEEP ASKING QUESTIONS AND APPRECIATE FEEDBACK AND BUILD A COMMUNITY We wanted to build a great communication platform and learn from our Audience. Talk about the investor email. How we listened and did a weekly video update each time
- Talk about the Extreme Volatility of Cryptocurrencies as we did our ICO, we debated about a fixed pricing method and a flexible one. We wanted to also reward our Loyal Contributors who came in early and retroactively adjusted their LoyalCoin Amounts
- Work Smart, Be eager to go on such events and meetings, Plan your trips wisely and frequently Talk about our trips around the world. Every Trip, we learned a lot. Talk about our Meetups after a each conference.
- Be Willing to Adapt Talk about the 2nd business model and how we learned from some of our clients Talk about how it requires less licenses and stuff to operate How its a way for LoyalCoin to Partner with Larger Companies. One of which being Cebu Pacific (Play Video) Bring Cebu Pacific on board, (give them a mic) Ask Them to say a few words and that they’re excited.
- One of which being Cebu Pacific (Play Video) Bring Cebu Pacific on board, (give them a mic) Ask Them to say a few words and that they’re excited.
- And along with our partnership with Cebu Pacific that we would like to announce that you now can download the LoyalWallet as of right now. Paolo will be giving you guys our promotion when you download. (Next Slide)
- And we want everyone to enjoy the Journey, we want Crypto Currencies, Crypto Exchanges, and Crypto Services to prosper and revolutionize the world. So I would like again to welcome you to the Beach Blockchain conference.