Briefly explains Propera's Oracle Retail strategy in EMEA region. Talks about Propera's own products and service as well as how they are coupled with retail solutions offered by Oracle.

1. GO TO MARKET Strategies FOR TURKEY

2. OUR VISION
ENABLE RETAILERS TO ADAPT TODAYS WORLD
OF DISRUPTIVE INNOVATION,
HELP THEM TO SERVE CONSUMERS IN EVERY
POSSIBLE TOUCHPOINTS AND CREATE A
UNIQUE, SEAMLESS SHOPPING EXPERIENCE,
PROVIDE TOOLS TO PLACE THEIR CUSTOMER IN
THE CENTER OF THEIR BUSINESS AND CREATE A
UNIFIED AND STRONG BRAND AWARENESS,
WITHIN AFFORDABLE BUDGETS AND WORLD
CLASS EXPERTISE.

3. OVERALL RETAIL VALUE PROPOSITION
LOWER YOUR BUSSINES RISK
SAVING TIME FOR THE BEST YOU CAN DO
HIGHER CONVERSION RATES
LOWER CUSTOMER RETURNS
INCREASED CUSTOMER SATISFACTION IMPROVED SALES PER SQUARE METER
BOOST IN AVARAGE BASKET VALUE
REDUCTION IN AVERAGE RESOLUTION TIMES
SURGE IN SITE TRAFFIC
SELL IN EVERY POSSIBLE CHANNELS
ADVANCED CUSTOMIZATION
HIGH PROFIT MARGINS
GREAT BRAND AWARENESS
CONVENIENCE FOR ALL THE STAKEHOLDERS
SEAMLESS SHOPPING EXPERINCE
COMMERCE Anywhere

4. TARGETED SOLUTION PORTFOLIO & SERVICES
CORE SOLUTION
PORTFOLIO
ORACLE RETAIL
OPEN COMMERCE
PLATFORM CLOUD SERVICE
ORACLE RETAIL XSTORE
POINT OF SERVICE
ORACLE RETAIL
ORDER BROKER
CLOUD SERVICE
ORACLE RETAIL
XSTORE OFFICE
ORACLE RETAIL
XSTORE MOBIL
ORACLE RETAIL
STORE INVENTORY
MANAGEMENT
ORACLE RETAIL XBRİ
LOSS PREVENTION
CLOUD SERVICE
ORACLE RETAIL CUSTOMER
ENGAGEMENT CLOUD
SERVICE
CORE Services
PORTFOLIO
BUSINESS
CONSULTATION
INSTALLATION
&
PROJECT
MANAGEMENT
Support
&
MAINTANANCE
E-TRANSFORMATION
&
NEW GENERATION
CASH REGISTERS

5. TURKISH RETAIL INDUSTRY SNAPSHOT
As a result of adapting of international best practices, Turkish retail sector has become one of
the most attractive emerging markets for the foreign investments and has played a key role in
the global economy since 2000.
Turkish retail sector has all the components including the ones below for making this growth
sustainable for the future:
• Large population base, increasing population growth, young population, increasing rate of
urbanization, increasing number of big cities
• Economic growth as shown by increasing GDP and GDI
• Liberal economy party to custom union agreements
• Relatively high proportion of traditional retail
• Geographically well-positioned country with logistics advantages
• Increasing trade with the neighboring economies and visa exemptions

6. TURKISH RETAIL INDUSTRY SNAPSHOT
In line with the growth of shopping malls and organized retail activities,
retailers have already started to replace old technologies with mobile and
omni-channel retail strategies as well as technology providers.
Increasing number of shopping malls and leasable area are good
indicators of the current pace of growth and potential of the
Turkish retail sector.
Share of Mobile Effect within Retail Sales Value of Mobile Effect (Billion TL)
*BYBO: Compound Annual Growth Rate
Calculated over the maximum values.
Represents the minimum and
maximum values.

7. TURKISH RETAIL INDUSTRY SNAPSHOT
Supermarkets, Apparel & Footwear as well as
Electronics retailers have outperformed other
segments.
Source: Planet Retail
Sales Revenue
MillionUSDollar
Turkey’s leading CPG retailers are included on the chart. The annual
sales figures are in USD. Currently, BIM is the market leader in this
segment followed by Migros and Carrefour.

8. Target MARKETS
FASHIONJEWELLERYSUPERMARKETELECTRONICSFOOTWEAR
WATCHES
HOME
IMPROVEMENT
DEPARTMENT
STORES
TELECOM
SPORTS &
HOBBY

9. UNDERSTAND THE MARKET & IDENTIFY THE CUSTOMER
Sector Breakdown Sum of Store
Apparel 6164
Beauty & Fragrance 850
Department Store 350
Electronics & Books 877
Home Improvement & Furniture 445
Home Textile & Accessories 992
Jewelery & Watches & Accessories 884
Mother and Baby & Toys 422
Shoes & Bags 1612
Supermarket 5717
Watches & Accessories 26
Grand Total 18339

10. UNDERSTAND THE MARKET & IDENTIFY THE CUSTOMER
POS Breakdown Sum of Store
1C 600
Axapta 102
DIVA 119
Genius 2191
GİZ SOFT 156
Interpos 163
Korgün 9
MICRO 114
MyaSoft 59
NCR 25
Netsis 31
Tera 308
UNKNOWN 11277
Uyum Soft 21
V3 2190
WebPos 255
Winner 90
Xstore 134
Cegid 482
Data Soft 13
Grand Total 18339

11. UNDERSTAND THE MARKET & IDENTIFY THE CUSTOMER
Customer Breakdown Sum of Store
Xstore 134
Calzedonia 30
Intimissimi 22
Nike 11
Ralph Lauren 3
Sunglass Hut 28
Swarovski 40
Grand Total 134

12. UNDERSTAND THE MARKET & IDENTIFY THE CUSTOMER
THIS GRAPH REPRESENTS THE NUMBER OF
RETAILERS THAT ARE FALLEN UNDER SOME PRE-
DEFINED SEGMENTS ASSOCIATED WITH THE
POTENTIAL OF BEING OUR CUSTOMERS.
THE PROSPECTS THAT ARE GROUPED UNDER THE
SEGMENT OF AA HAVE THE HIGHEST POTENTIAL
TO BUY ORACLE RETAIL SOLUTIONS AND SHOULD
BE POSITIONED AS THE PRIMARY TARGET GROUP
WITHIN OUR SALES STRATEGY.

13. PROPOSED STORE TOPOLOGY DIAGRAM & New GENERATION CASH REGISTRY DEVICES
STORE COUNTER - GMP3 PROTOCOL STORE FLOOR - GMP1 PROTOCOL
WITHOUT ANY EXCEPTION, ANY POS SOFTWARE THAT IS BEING USED IN A RETAIL STORE SHALL BE INTEGRATED WITH THE NEW
GENERATION CASH REGISTRY DEVICES AFTER DECEMBER 31ST,2017. PROTEL IS AN AUTHORIZED DEVICE MANUFACTURER AND OFFERS
INGENICO DEVICES TO THE MARKET.
TSM CENTER GOVERNMENTBANK

14. E-TRANSFORMATION IN TURKEY
e-Bookkeeping e-Invoicing
e-Archiving
e-Waybill and
e-Payment
e-Archiving:
• It allows retailers to issue invoices electronically to
companies not registered in e-Invoicing as well as real
persons
• Mandatory for the companies conducting sales over the
internet AND WITH AN OVERALL REVENUE OF 5M tl, after
January 1st, 2016
e-Invoicing:
• In March 2010, it became available to all eligible limited
liability and joint stock companies in Turkey
• Currently, there are 20,000 registered users
• Mandatory for the companies conducting sales over the
internet after January 1st, 2016
Electronic
Record Keeping
Requirements
New Generation
Cash Registry
Devices
e-Bookkeeping:
• Any real or legal entity intending to create, record,
maintain and file its ledgers using electronic means may
benefit from this application as long as all requirements
are fulfilled
• Mandatory to approximately 20,000 users
New Generation Cash Registry Devices:
• All the companies in the retail sector are expected to use
new generation cash registry devices after January 1st,
2016
• e-document number (either e-invoice or e-archive) shall
be generated by the POS device during the sale
Retailers are required to work with a special integrator to communicate with the REVENUE ADMINISTRATION OFFICE. PROTEL IS AN
AUTHORIZED SPECIAL INTEGRATOR AN PROVIDES ALL THE SERVICES BELOW

15. MARKETING STRATEGIES
A SUCCESSFUL SALES CHANNEL STRATEGY HAS TO BE SUPPORTED BY AN EFFECTIVE MARKETING STRATEGY.
WE ARE PLANNING TO ENGAGE WITH A SET OF MARKETING TOOLS IN ORDER TO SUPPORT OUR SALES CHANNEL STRATEGY.
E-mail Marketing
Webinars
Events
Academic
Collaborations
Video Ads
Test & Demo
Environment
SEO
Newsletters
Sponsorships

16. TOOLS & SUPPORT
PROVIDE ONSITE AND 24/7 CALL CENTER SUPPORT
SOLUTION CUSTOMIZATIONS, CONFIGURATIONS
AND ANNUAL UPGRADES UNDER THE SCOPE OF
ORACLE PREMIER SUPPORT
PROVIDE SERVICES FOR THE PROCUREMENT AND
MAINTANENCE OF THE HARDWARE AND
PERIPHERALS
ORGANIZE AND PLAN BOTH HARDWARE AND
SOFTWARE INSTALLMENTS
PROVIDE DATA CENTER AND SERVICES
PROVIDE LOCALIZATION AND FISCALIZATION
SERVICES AND ALL THEIR SUPPORT
PROPERA WILL CONTINUE TO PROVIDE A BROAD SET OF SUPPORT SERVICES TO TURKISH RETAIL MARKET AS IF TAKING
OVER THE HERITAGE THAT Protel HAS BUILT IN HOSPITALITY AND F&b markets.

17. THANK YOU