Using social media has become a critical tool for professionals to manage their long term career success and job search activity. Historically people used a "Happy---don't look" and "Unhappy---look" methodology for creating change and growth in their career. Today, this methodology guarantees a rocky road ahead filled with a small and lethargic network, a lack of Subject Matter Expertise notoriety, and use of poor career growth techniques.

2. The world of career
management has changed.
This change is 1 of 2 primary
reasons for the pain,
frustration, and difficulty
associated with long term
unemployment.

3. The predominant career
management formula was simple:
Happy? Don’t look.
Unhappy? Look.
We may have been able to get
away with this in the past…

4. But it no longer works….well.
In fact, this formula virtually
guarantees a long period of
transition.
It definitely doesn’t work
today.

5. The world of job search has
also changed.
This change is the 2nd
primary reason for the pain,
frustration, and difficulty
associated with long term
unemployment.

6. So poor career management
habits combined with a poor
job search formula are the
REAL REASONS for job search
pain and long periods of job
transition.
NEITHER work well today.

7. That is no
way to
manage
your career
or your job
search.

8. A savvy job seeker understands
the model of job search has
changed:
The old job search model was uni-
directional.
Job seekers pushed data (i.e.
resumes) outward.

9. The new model is 100% different.
We still push data---but the
smallest element of that is the
resume.
More importantly, we “pull”.
This is called a BI-DIRECTIONAL job
search.

10. The old model resembled “moths”
to a light.
Job seekers were moths flocking to
a job/light.

11. But today, that has all changed.
Today, the job seeker is the light.
They have to get jobs (moths) to
come to them.
Without applying.

14. Networking
Branding/SME Visibility
Recognition
Learning
Relevancy
What is the Purpose of Social Media in Career Management?

15. vintagesocial.jpg

18. Top LinkedIn Mistakes
1) Lack of SME content.
2) Lack of SME evidence.
3) No profile pic.
4) Improper headline.
5) Resume not attached.
6) Resume not downloadable.
7) Not active in key groups.
8) Network too small/nor
growing.

19. Top LinkedIn Mistakes
9) No daily LinkedIn activity.
10) No contact information.
11) Use Inmail with contacts.
12) No use of metrics.
13) No LI strategy.
14) No portfolio.
15) No value to others.
16) Typos/errors in profile.
17) Boring. Ho hum.

20. LinkedIn ‘Best Practices’:
1) Professional profile pic.
2) Proper headline uses pipes.
3) Resume is downloadable.
4) Full contact info available.
5) 500/1500/2500 contacts.
6) Active in groups.
7) High skills (50+) in 10 areas.
8) 10+ recommendations.

21. LinkedIn ‘Best Practices’:
9) Max strategic groups joined.
10) Active in groups.
11) Change groups regularly.
12) Share data daily.
13) Like. Comment. DAILY.
14) Endorse.
15) Structured strategic approach.
16) Use metrics.
17) Learn and continuous change.

22. Network Growth Has to be Strategic.
1) Friends.
2) Family.
3) Fellow alumni, alumnae, etc.
4) Childhood connections.
5) Past co-workers.
6) Past managers/executives.
7) Past customers.
8) Past fellow employees.
9) Past training contacts.

23. Network Growth Has to be Strategic.
12) Association contacts.
13) User group contacts.
14) Other parents.
15) Places of worship.
16) Volunteer organizations.
17) Fundraising events.
18) Stakeholders.
19) Job seekers.
20) Seminars/conferences.

24. Network Growth Has to be Strategic.
21) Vacations.
22) Travel.
23) Chamber of Commerce.
24) Political.
25) Bank.
26) Insurance agent.
27) Rec center/library/town hall.
28) “Hub” network.
29) LI group contacts.
30) Competition.

25. Share SME and VALUE data!
1) Google news.
2) RSS feeds.
3) Association/user groups.
4) Company news.
5) Whitepapers.
6) Articles.
7) PowerPoints.
8) Webinars.
9) Case studies.
10) Research findings.

34. TWEET!

36. https://twitter.com/search-advanced

45. And There is More!

52. Do You Want….?

53. Do You Want to….?

54. Do You Want….?

55. Do You Want to….?

56. Do You Want to….?

57. Do You Want to….?

58. Do You Want to….?

59. Do You Want to….?

60. Do You Want to….?

67. Greg David
Laka & Company/Hire Evolution Inc.
312-528-9107
Greg.David@Laka.com
www.linkedin.com/in/GregDavid
www.twitter.com/GregDavidLaka
www.pinterest.com/GregDavidLaka
www.facebook.com/GregDavidLaka
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