SlideShare a Scribd company logo
Digital marketing refers to the use of various
digital channels and technologies to
promote and advertise products, services,
or brands to a target audience. It is an
umbrella term that encompasses a wide
range of online marketing tactics and
techniques aimed at reaching customers
through digital mediums such as the
internet, mobile devices, social media,
search engines, email, and other digital
platforms.
It is the practice of optimizing a website
or online content to improve its visibility
and ranking in search engine results
pages (SERPs). The goal of SEO is to
increase organic (non-paid) traffic to a
website by making it more relevant and
attractive to search engines and users
alike.
A model where advertisers pay a fee each
time their ad is clicked, usually
associated with search engine advertising
platforms like Google Ads
Promoting products or services through
various social media platforms to engage
with the target audience and build brand
awareness
Creating and distributing valuable,
relevant, and consistent content to
attract and retain a clearly defined
audience.
Utilizing email campaigns to
communicate with potential or existing
customers, sharing information about
products, offers, or updates.
Collaborating with influencers or individuals
with a large online following to promote
products or services to their audience.
Partnering with affiliates who promote
your products or services in exchange for
a commission on each sale.
Managing online reputation and using digital platforms
for public relations and brand image enhancement.
Tailoring marketing efforts specifically for
mobile devices, including mobile-friendly
websites, apps, and SMS marketing.
Using data and analytics to measure the performance
of marketing campaigns and make data-based
decisions.
https://nidmindia.co
COTACT

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The Era Of Digital Marketing.pptx

  • 1.
  • 2. Digital marketing refers to the use of various digital channels and technologies to promote and advertise products, services, or brands to a target audience. It is an umbrella term that encompasses a wide range of online marketing tactics and techniques aimed at reaching customers through digital mediums such as the internet, mobile devices, social media, search engines, email, and other digital platforms.
  • 3.
  • 4. It is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and attractive to search engines and users alike.
  • 5. A model where advertisers pay a fee each time their ad is clicked, usually associated with search engine advertising platforms like Google Ads
  • 6. Promoting products or services through various social media platforms to engage with the target audience and build brand awareness
  • 7. Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
  • 8. Utilizing email campaigns to communicate with potential or existing customers, sharing information about products, offers, or updates.
  • 9. Collaborating with influencers or individuals with a large online following to promote products or services to their audience.
  • 10. Partnering with affiliates who promote your products or services in exchange for a commission on each sale.
  • 11. Managing online reputation and using digital platforms for public relations and brand image enhancement.
  • 12. Tailoring marketing efforts specifically for mobile devices, including mobile-friendly websites, apps, and SMS marketing.
  • 13. Using data and analytics to measure the performance of marketing campaigns and make data-based decisions.