This document provides a summary of the client and project experience of Susan MacNicol. It lists over 15 organizations that she has provided marketing services for, including developing marketing plans, strategies, tactics, timelines and materials. Her experience spans various industries such as media, cable, automotive and non-profits. For many of the clients, she was responsible for creating marketing campaigns to increase sales, membership, attendance and awareness.
Sony aims to accelerate innovation and growth by reforming its organizational structure and achieving 80% of targeted cost reductions. It will focus on consistent profitability in core businesses, providing new user experiences through innovative hardware/software/services, reaching new customers and markets, and increasing environmentally friendly products. This includes introducing networked TVs with new apps, new displays, enriching PlayStation services, and improving game profits through cost cuts.
Sonic's marketing organization has various action programs planned over a 6 month period to launch their new Sonic 1000 smartphone, including trade shows, advertising campaigns, promotions, and contests. They have allocated a budget of up to $8 million for the first year with the goal of reaching break even sales of 650,000 units. The document also discusses controls and tools to monitor the marketing plan and address any issues.
Banner policy discussion presentation final 5.29.12cityofevanston
The document discusses proposed changes to Evanston's banner policy. The proposed policy establishes fees for installing banners on light poles outside downtown to recover costs for the city crews. Applicants would pay $25 for 10 banners or less, $50 for 25 banners or less, and $5 for each additional banner over 25. The banners would be displayed for one season or 90 days. Downtown Evanston would manage a separate banner program and set its own fees to cover manufacturing, installation and maintenance costs. The proposed policy aims to govern banner displays and establish appropriate fees.
The passage discusses the importance of summarization in an age of information overload. It notes that with the massive amounts of data available online, being able to quickly understand the key points of lengthy documents, articles, or reports is crucial. The ability to produce clear, concise summaries helps people filter through large amounts of information and identify what is most important or relevant to them.
An invite to creative thinkers who want to meet other, more diverse creative people and collaborate on briefs for social change. First event planned in NY for May/June but looking for more willing accomplices...
Un PLC es un dispositivo electrónico programable que gobierna máquinas y procesos lógicos y secuenciales. Un PLC consta de una unidad central de proceso, memoria, interfaces de entrada y salida, y se programa para controlar procesos industriales. Los PLCs ofrecen ventajas como reducción de espacio, facilidad de mantenimiento y flexibilidad de configuración en comparación con sistemas de relés.
Este documento explica cómo usar el programa gratuito Freefilesync para realizar respaldos automáticos de archivos. Se describe el proceso de instalación del programa, la configuración de carpetas de origen y destino, la creación de una tarea de respaldo y su programación para ejecutarse periódicamente a través del Programador de tareas de Windows.
This document provides a summary of the client and project experience of Susan MacNicol. It lists over 15 organizations that she has provided marketing services for, including developing marketing plans, strategies, tactics, timelines and materials. Her experience spans various industries such as media, cable, automotive and non-profits. For many of the clients, she was responsible for creating marketing campaigns to increase sales, membership, attendance and awareness.
Sony aims to accelerate innovation and growth by reforming its organizational structure and achieving 80% of targeted cost reductions. It will focus on consistent profitability in core businesses, providing new user experiences through innovative hardware/software/services, reaching new customers and markets, and increasing environmentally friendly products. This includes introducing networked TVs with new apps, new displays, enriching PlayStation services, and improving game profits through cost cuts.
Sonic's marketing organization has various action programs planned over a 6 month period to launch their new Sonic 1000 smartphone, including trade shows, advertising campaigns, promotions, and contests. They have allocated a budget of up to $8 million for the first year with the goal of reaching break even sales of 650,000 units. The document also discusses controls and tools to monitor the marketing plan and address any issues.
Banner policy discussion presentation final 5.29.12cityofevanston
The document discusses proposed changes to Evanston's banner policy. The proposed policy establishes fees for installing banners on light poles outside downtown to recover costs for the city crews. Applicants would pay $25 for 10 banners or less, $50 for 25 banners or less, and $5 for each additional banner over 25. The banners would be displayed for one season or 90 days. Downtown Evanston would manage a separate banner program and set its own fees to cover manufacturing, installation and maintenance costs. The proposed policy aims to govern banner displays and establish appropriate fees.
The passage discusses the importance of summarization in an age of information overload. It notes that with the massive amounts of data available online, being able to quickly understand the key points of lengthy documents, articles, or reports is crucial. The ability to produce clear, concise summaries helps people filter through large amounts of information and identify what is most important or relevant to them.
An invite to creative thinkers who want to meet other, more diverse creative people and collaborate on briefs for social change. First event planned in NY for May/June but looking for more willing accomplices...
Un PLC es un dispositivo electrónico programable que gobierna máquinas y procesos lógicos y secuenciales. Un PLC consta de una unidad central de proceso, memoria, interfaces de entrada y salida, y se programa para controlar procesos industriales. Los PLCs ofrecen ventajas como reducción de espacio, facilidad de mantenimiento y flexibilidad de configuración en comparación con sistemas de relés.
Este documento explica cómo usar el programa gratuito Freefilesync para realizar respaldos automáticos de archivos. Se describe el proceso de instalación del programa, la configuración de carpetas de origen y destino, la creación de una tarea de respaldo y su programación para ejecutarse periódicamente a través del Programador de tareas de Windows.
5 Ways to Get People to Show Up for Your Live Streaming EventsIleane Smith
Are you frustrated when you are live streaming and no one is watching? Here are 5 tips to help you get more viewers when you're live streaming. Watch the video for more http://bit.ly/livestreamtraffic
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
Humanity Means Business: Why Culture Eats Strategy for BreakfastQualtrics
China will share personal observations from her experience as a CEO/President and as a corporate board member on the ROI of creating a more human workplace culture. Despite popular attention being paid in the business media about the importance of “engagement,” progress has been minimal in the big picture. She’ll share mounting evidence that a tipping point in favor of humanity in the workplace is close at hand. You’ll be interested to learn about the positive evidence showing that organizations that embrace their humanity are outperforming their competitors.
Hashtag Strategies Manifesto And How To Apply Them. Anna Zubarev
The document provides strategies and guidelines for effectively using hashtags on social media platforms like Twitter, Facebook, and Instagram. It discusses the history of hashtags, best practices for constructing hashtags without spaces or punctuation, and ways to incorporate relevant hashtags on each platform to increase engagement and discoverability. The key recommendations are to use 2-5 hashtags per post, choose hashtags that are on-topic and trending, and participate in hashtag chats on Twitter for higher social engagement.
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
A tide of technology — cryptocurrencies, P2P economies, payment APIs — is reshaping the world before our very eyes. We rarely memorize, wait in line, rewind, unfold, print or phone anymore. There has never been a better time to map the phenomenon of human innovation, and there is no better place to start with than with money.
From startups to enterprises, business leaders almost universally recognize the importance of learning from failure. But what are the right take-away lessons from failing fast? This infographic encapsulates those lessons and more.
The objective of this exercise is to showcase your ability to mine data and present actionable insights to non-technical business stakeholders.
This file includes 6 tabs, including the
instructions tab.
Traffic Tab: Includes web site traffic by day
Market Tab: Includes Competitors traffic and social media mentions (for the automotive category)
Sales Reports: shows sales, by day, by transaction and SKU
SKU tab translates SKUs into friendly product names and provide $ values
Media Spend Report including spend by channel and day
Data is somewhat organized, but will require merging multiple sources together to maximize insights. Data may require some cleansing.
The exercise: You have been tasked to providetop actionable insights to address one, or all, of the following business objectives.
- Increase awareness
- Increase revenue
- Reduce/optimize media costs
- Sales forecast and media spend for 2010. Please include what channels to continue or discontinue spending on. Also, explain the methodology and reccomended approach to forecasting and marketing mix modelling
The audience: mid-senior level, non-technical stakeholders
The output: 5-7 slide presentation in PPT, which includes assumptions, approach, analysis and insights. 30 min max.
Integrated marketing communication structure, size & opportunitiesRahul Gupta
The document provides an overview of integrated marketing communication and the advertising industry in India. It discusses the structure of the global and Indian advertising world, including major players, trends, and functions within advertising agencies. The size of the Indian advertising market is estimated at Rs. 30,000 crore annually. Major trends include the rise of digital media and mobile advertising. Compensation for agencies includes commissions, markups, fees, and pay-for-results plans. The document also lists major Indian advertisers and awards in the industry.
The document discusses the global advertising industry and provides an overview of several large advertising agencies. It begins with an overview of the advertising industry and key metrics such as total revenue, growth rates, and projected revenue. It then discusses four major global advertising agencies (Dentsu, Publicis, Havas, WPP) and provides details on each company's overview, products/services, clients, corporate strategy and goals, financial performance, and competitive position. The document contains information on industry trends, segmentation, external drivers, maturity levels in different regions, and analysis of threats and opportunities.
- Digital media operations saw 21% revenue growth while reducing expenses from prior year and beating plan. Key priorities are profitability, growth, audience growth, platform stability, and developing expertise in new platforms.
- Traffic and video streams grew significantly year-over-year. Ad sales revenue also grew 38% over prior year and is expected to exceed budget by 9%. The company is focusing on growing platforms beyond the web like long-form video and emerging platforms.
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009Ricky Wong
The document discusses the growth and opportunities of digital out-of-home (OOH) advertising, specifically digital billboards, digital signage networks, and transit-TV. It notes that digital OOH is forecast to grow at a compound annual rate of 14.5% from 2007 to 2012, making it the fastest growing advertising sector. The document advocates applying the four Ps of marketing - platform, positioning, products, and price - to digital OOH advertising and outlines new rules of marketing that embrace fragmented platforms to reach consumers.
Advertising and promotions is bringing a service to the attention of potential and current customers. To Buy Complete Marketing Essay Writing Service visit Instant Assignment Help UAE.
Marketing effectiveness analytics & ROI measurement for Auto Services RetailingMichael Wolfe
Case where new & used car dealership chain needed to improve the effectiveness of their media spend and save money by eliminating ineffective programs. Using econometric models, this analysis showed how this chain was able to save 28% on their marketing spend and direct their investments toward more productive activities and grow overall sales 2.4%
The document is a feasibility report for launching a new TV model for LG Company. It provides an overview of LG Company's sales growth over the past 5 years. It then outlines 10 steps for how to launch the new "Classic" TV model, including design, production numbers, models, warranty, packaging, promotion, distribution channels, pricing, discount policies, and credit facilities. The report recommends that LG Company launch the new TV model based on expected demand and the company's success in recent years.
This document provides an overview of the advertising industry in India. It discusses the history and growth of advertising, the major media types used (TV, print, radio, online), top advertising companies, and trends in the industry. The key points are:
- The Indian ad industry has grown significantly in recent decades and now includes TV, print, radio, and online advertising.
- Top media for ad spending are TV, print, and online/digital. TV advertising contributes the largest portion at around 40%.
- The industry has seen steady growth of 10-15% annually but faced a downturn in 2009. It is now recovering with increased political and sports advertising.
- Future trends include growing digital/online advertising
It's a B2B and a B2C case where revenue comes from advertising and also from people. Case analysis of fashion channel with the interpretation of Demographic and attitudinal cluster analysis, problems pertaining to TFC, studying the solutions to the problems and answered to why "Dual targeting" ?
The document provides an overview of the UK online marketing industry and discusses key trends. It summarizes that the online marketing market grew significantly until 2008 but declined in 2009 due to economic uncertainty. However, online marketing was forecasted to hold steady or gain share compared to declining traditional media in 2009. Some key trends highlighted include being personal, integrated across channels, social, seen with timely messaging, and innovative.
Toyota recalled over 6 million vehicles in the US in late 2009 and early 2010 due to issues with accelerators sticking in certain models. This was a major blow to Toyota's reputation for quality and reliability. Toyota suspended sales and production of some models as a result. The recalls pointed to potential dangers large corporations face in a global economy and the importance of quality for Toyota's operations and brand image, which had been built on its quality systems and processes. However, some analysts felt Toyota may have sacrificed quality for rapid global expansion and the goal of becoming the largest automaker.
5 Ways to Get People to Show Up for Your Live Streaming EventsIleane Smith
Are you frustrated when you are live streaming and no one is watching? Here are 5 tips to help you get more viewers when you're live streaming. Watch the video for more http://bit.ly/livestreamtraffic
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
Humanity Means Business: Why Culture Eats Strategy for BreakfastQualtrics
China will share personal observations from her experience as a CEO/President and as a corporate board member on the ROI of creating a more human workplace culture. Despite popular attention being paid in the business media about the importance of “engagement,” progress has been minimal in the big picture. She’ll share mounting evidence that a tipping point in favor of humanity in the workplace is close at hand. You’ll be interested to learn about the positive evidence showing that organizations that embrace their humanity are outperforming their competitors.
Hashtag Strategies Manifesto And How To Apply Them. Anna Zubarev
The document provides strategies and guidelines for effectively using hashtags on social media platforms like Twitter, Facebook, and Instagram. It discusses the history of hashtags, best practices for constructing hashtags without spaces or punctuation, and ways to incorporate relevant hashtags on each platform to increase engagement and discoverability. The key recommendations are to use 2-5 hashtags per post, choose hashtags that are on-topic and trending, and participate in hashtag chats on Twitter for higher social engagement.
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
A tide of technology — cryptocurrencies, P2P economies, payment APIs — is reshaping the world before our very eyes. We rarely memorize, wait in line, rewind, unfold, print or phone anymore. There has never been a better time to map the phenomenon of human innovation, and there is no better place to start with than with money.
From startups to enterprises, business leaders almost universally recognize the importance of learning from failure. But what are the right take-away lessons from failing fast? This infographic encapsulates those lessons and more.
The objective of this exercise is to showcase your ability to mine data and present actionable insights to non-technical business stakeholders.
This file includes 6 tabs, including the
instructions tab.
Traffic Tab: Includes web site traffic by day
Market Tab: Includes Competitors traffic and social media mentions (for the automotive category)
Sales Reports: shows sales, by day, by transaction and SKU
SKU tab translates SKUs into friendly product names and provide $ values
Media Spend Report including spend by channel and day
Data is somewhat organized, but will require merging multiple sources together to maximize insights. Data may require some cleansing.
The exercise: You have been tasked to providetop actionable insights to address one, or all, of the following business objectives.
- Increase awareness
- Increase revenue
- Reduce/optimize media costs
- Sales forecast and media spend for 2010. Please include what channels to continue or discontinue spending on. Also, explain the methodology and reccomended approach to forecasting and marketing mix modelling
The audience: mid-senior level, non-technical stakeholders
The output: 5-7 slide presentation in PPT, which includes assumptions, approach, analysis and insights. 30 min max.
Integrated marketing communication structure, size & opportunitiesRahul Gupta
The document provides an overview of integrated marketing communication and the advertising industry in India. It discusses the structure of the global and Indian advertising world, including major players, trends, and functions within advertising agencies. The size of the Indian advertising market is estimated at Rs. 30,000 crore annually. Major trends include the rise of digital media and mobile advertising. Compensation for agencies includes commissions, markups, fees, and pay-for-results plans. The document also lists major Indian advertisers and awards in the industry.
The document discusses the global advertising industry and provides an overview of several large advertising agencies. It begins with an overview of the advertising industry and key metrics such as total revenue, growth rates, and projected revenue. It then discusses four major global advertising agencies (Dentsu, Publicis, Havas, WPP) and provides details on each company's overview, products/services, clients, corporate strategy and goals, financial performance, and competitive position. The document contains information on industry trends, segmentation, external drivers, maturity levels in different regions, and analysis of threats and opportunities.
- Digital media operations saw 21% revenue growth while reducing expenses from prior year and beating plan. Key priorities are profitability, growth, audience growth, platform stability, and developing expertise in new platforms.
- Traffic and video streams grew significantly year-over-year. Ad sales revenue also grew 38% over prior year and is expected to exceed budget by 9%. The company is focusing on growing platforms beyond the web like long-form video and emerging platforms.
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009Ricky Wong
The document discusses the growth and opportunities of digital out-of-home (OOH) advertising, specifically digital billboards, digital signage networks, and transit-TV. It notes that digital OOH is forecast to grow at a compound annual rate of 14.5% from 2007 to 2012, making it the fastest growing advertising sector. The document advocates applying the four Ps of marketing - platform, positioning, products, and price - to digital OOH advertising and outlines new rules of marketing that embrace fragmented platforms to reach consumers.
Advertising and promotions is bringing a service to the attention of potential and current customers. To Buy Complete Marketing Essay Writing Service visit Instant Assignment Help UAE.
Marketing effectiveness analytics & ROI measurement for Auto Services RetailingMichael Wolfe
Case where new & used car dealership chain needed to improve the effectiveness of their media spend and save money by eliminating ineffective programs. Using econometric models, this analysis showed how this chain was able to save 28% on their marketing spend and direct their investments toward more productive activities and grow overall sales 2.4%
The document is a feasibility report for launching a new TV model for LG Company. It provides an overview of LG Company's sales growth over the past 5 years. It then outlines 10 steps for how to launch the new "Classic" TV model, including design, production numbers, models, warranty, packaging, promotion, distribution channels, pricing, discount policies, and credit facilities. The report recommends that LG Company launch the new TV model based on expected demand and the company's success in recent years.
This document provides an overview of the advertising industry in India. It discusses the history and growth of advertising, the major media types used (TV, print, radio, online), top advertising companies, and trends in the industry. The key points are:
- The Indian ad industry has grown significantly in recent decades and now includes TV, print, radio, and online advertising.
- Top media for ad spending are TV, print, and online/digital. TV advertising contributes the largest portion at around 40%.
- The industry has seen steady growth of 10-15% annually but faced a downturn in 2009. It is now recovering with increased political and sports advertising.
- Future trends include growing digital/online advertising
It's a B2B and a B2C case where revenue comes from advertising and also from people. Case analysis of fashion channel with the interpretation of Demographic and attitudinal cluster analysis, problems pertaining to TFC, studying the solutions to the problems and answered to why "Dual targeting" ?
The document provides an overview of the UK online marketing industry and discusses key trends. It summarizes that the online marketing market grew significantly until 2008 but declined in 2009 due to economic uncertainty. However, online marketing was forecasted to hold steady or gain share compared to declining traditional media in 2009. Some key trends highlighted include being personal, integrated across channels, social, seen with timely messaging, and innovative.
Toyota recalled over 6 million vehicles in the US in late 2009 and early 2010 due to issues with accelerators sticking in certain models. This was a major blow to Toyota's reputation for quality and reliability. Toyota suspended sales and production of some models as a result. The recalls pointed to potential dangers large corporations face in a global economy and the importance of quality for Toyota's operations and brand image, which had been built on its quality systems and processes. However, some analysts felt Toyota may have sacrificed quality for rapid global expansion and the goal of becoming the largest automaker.
The document discusses Toyota's recalls of millions of vehicles in 2009-2010 due to issues with accelerators getting stuck. This damaged Toyota's reputation for quality and reliability. Rapid global expansion may have compromised quality systems as production moved overseas. Solutions included overhauling quality processes, communicating directly with customers, and regaining trust through a public relations campaign. The recalls significantly hurt Toyota's financial performance in the short term through lost sales and costs. Marketing would play a role in rebuilding Toyota's brand image and regaining customer confidence.
The document provides an executive summary and strategy for OSO China's operations in 2009. The key points are:
1) OSO China doubled revenue in 2008 through DCS up-sell and acquisition, leveraging Google's advantage in the export market, and improving efficiency.
2) The 2009 strategy has 5 themes - aggressive acquisition, DCS management, improving the torso/tail, leveraging content opportunities, and focusing on employee development.
3) The goal is to achieve 69% revenue growth in 2009 through initiatives in these areas, such as improving the acquisition funnel, using marketing to drive new customers, and re-tiering DCS accounts.
The corporate overview document provides financial highlights for 2006, including increased revenue and market share, decreased expenditures, and robust income growth expected in other quarters. It outlines the company's three-phase development process and new streamlined product development lifecycle. Charts show increased revenues, earnings, and assets from 2005 to 2006, with revenue expected to rise $10 million through the new process. The company supplies products and services worldwide and has departments for management, sales, and finance.
The document provides an overview of a company's financial performance in 2007. It highlights that revenue increased by $10 million through a new streamlined product development process. The company saw sales up in the third quarter while expenditures were down 10%. Revenue from overseas markets also increased while the company maintained a 35% market share. The balance sheet shows increases in net revenues, net income, earnings per share, and return on net revenues from 2005 to 2006.
- Colgate-Palmolive (India) reported 3.7% revenue growth in Q4FY23 led by pricing growth while volumes were flat. EBITDA grew 5.2% to Rs. 451.9 crore with margins expanding due to lower commodity prices.
- The company's strategy focuses on driving category growth through increasing consumption in rural areas and premium products in urban areas. It is also looking to expand its Palmolive brand into personal care categories.
- Execution of strategies around category growth, premiumization, and expanding into personal care will be key to the company's long term growth prospects. The research maintains a HOLD rating with a revised target price of Rs. 1560 per share.
Emerging B2C Digital Marketing Trends with a Focus on Video by Richard V. Duc...multifamily-social-media
This document discusses emerging digital marketing trends for small and medium businesses, with a focus on digital video. It provides the following key points:
1. Facebook is the dominant social media platform, used by 72% of online adults and 77% of SMB video advertisers. Instagram and Snapchat are growing rapidly, especially for video ads on Instagram.
2. SMBs spend on average $88,000 on advertising annually, using 13 different media channels. Over half of SMBs plan to increase their budgets in the next year.
3. While traditional media still commands the largest share, the digital portion of local advertising is growing rapidly and is projected to reach 40% of total ad spending by 2020, driven especially
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
World trade center in kerala proposal- AR. DEEKSHITH MAROLI 724519251008 REPORTdeekshithmaroli666
World trade center live proposal in kerala.
Future of our nation is looking towards kerala..?
Yes, because the biggest sludge less port is going to open in kerala soon and also about the hidden massing growth of tourism, it , business sector
My Fashion PPT is my presentation on fashion and TrendssMedhaRana1
This Presentation is in one way a guide to master the classic trends and become a timeless beauty. This will help the beginners who are out with the motto to excel and become a Pro Fashionista, this Presentation will provide them with easy but really useful ten ways to master the art of styles. Hope This Helps.
16. •Increased their advertising spending by 200 million each year since 2007
•Maintained market position throughout most of the world
17. •3.8% increase in revenue from 2007 to 2008
•20% increase in advertising spending through 2009
18. •In its first quarter slashed its advertising expenses by $107
million, followed by a $45 million cut in the second quarter.
In 2008, the retailer cut $94 million from its advertising
budget
•In the first quarter of 2009 Domestic sales dropped 10%, to
$10.6 billion
25. •Show accountability for every dollar spent—want to see cause and effect
•Increasingly important for marketers to foster brand relationships (which
is difficult to achieve on TV)
•Agencies need to focus on: Strategic Planning, Superlative Creative Ideas &
multi-channel communications
•Recession surviving agencies will be those to embrace the opportunity to
rethink agency models
26. 1. Be more resourceful with client dollars
2. Ask how you can help internally
3. Look out for new business leads
27. • Expand overseas as companies expand
• 38.7% increase in advertising spending projected over next two years in
Asia Pacific
29. • Datamonitor’s Ad Industry Report for 2008 & 2006
& Asia Pacific Ad Industry Report for 2008
• Advertising Age –
• 2008 Annual Reports for Coca-Cola, Sears, Hershey & Honda
& Omnicom, Interpublic Group
• Other articles