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The economics of sharecars compared to individually owning one ppt
1. The Economic Analysis of the
Integration of Sharecars into
Brisbane, Australia’s Transport
System
BY BRITTANY FOWLER
2. Abstract
The aim is to analyse the economics of sharecars
in Australia in comparison to the economics of
owning a vehicle in Brisbane, Australia.
This is being conducted in order to determine
whether sharecar programs would prove
economically successful if implemented within
Brisbane, Australia’s transport system.
3. Introduction
Step 1 – Researched the annual cost of owning a vehicle in Brisbane.
Step 2 – Investigated sharecar programs present within Australia.
Step 3 – Analysed and calculated annual costs of utilising a sharecar.
Step 4 – Compared annual cost of sharecars against owning a
vehicle in Brisbane.
Step 5 – Analysed, discussed and concluded results.
4. Historical Background
Locations North America South
America
Europe Australia &
New Zealand
Asia
Carsharing
Program
-Capital CarShare
-Carrot
-CarShare HFX
-City of Aspen
-CAR TO GO
-Coast Car Co-op
-Communauto
-Community CarShare
-eGo CarShare
-Enterprise CarShare
-eThos Electric Car
Share
-Evo
-Hourcar
-Ithaca Carshare
-OGO Care Share
-Peg City Car Co-op
-Saskatoon
-CarShare Co-op
-VRTUCAR
-Float
CarShare
-Zazcar
-Anytime
-Bluemove
-Playcar
-Respiro
-Ubeeqo
-CityHop (NZ)
-Flexicar
-GoGet
-GreenShare
Car
-
Carzonrent
/ Myles
-Socar
-Zoomcar
Total Programs =19 =2 =5 =4 =3
(The Car Sharing Association, 2016)
6. Historical Background
Sharecars can Prove Problematic for
Reasons of:
Unavailable Vehicles
Vehicles a further distance away than
desired
Vehicles are difficult to locate or not in
the place they were listed
Imbalances between car stations in
conjunction with the guarantee of
vehicles availability.
Type of vehicle required is not
offered/available.
If supply and demand of vehicles do
not align during peak periods.
Utilising vehicles after a previous driver
creates liabilities on that previous driver.
Personal Vehicle Ownership can Prove
Problematic for Reasons of:
Washing vehicle
Pumping up tyres
Ensuring timely servicing of the vehicle
Insurance
Depreciation
Servicing
Upfront Cost
7. Historical Background
Three Sharecar Models
Peer-to-peer
Allows members of the program to utilize their own vehicle for
sharing purposes.
Roundtrip
The vehicle being picked up and dropped off in the same
parking space it originated from.
Point-to-point
The vehicle is picked up from any location with no prior
reservation and left it anywhere within the systems
designated service area.
8. Discussion of Latest Work in Area
In a survey conducted by Martin and Shaheen in North America on
9,600 sharecar members:
71% of respondents made no change to their car ownership
25% reduced their car ownership (mostly from one car to no cars)
4% increased their car ownership
Most Common Motivators for using Sharecars
Cost savings
Convenient locations
Guaranteed parking (Shaheen, S., Adam P. 2007)
9. Discussion of Latest Work in Area
Introduction of GoGet Go Cards
To enable a better way of integrating into the existing
transport systems.
To further motivate members to jump on board the
new payment system offers a free $15 upon their first
Go Card purchase
(Brisbane Development.com, 2012)
10. Further Theory Development
Private Vehicle Ownership Cost Parameters:
Vehicles being bought new
Been Operating for 5 years
Travelled annual distance of 15,000 km
The cost applicable for a 5 year Queensland Smartcard Driver’s license as of the 1st
of July 2015 was utilised.
Annual depreciation for private vehicles was calculated using the market rates for
each manufacturer.
On-road costs including statutory charges and average dealer delivery fee of
$2375.00 are not included in the purchase price and are factored into the relevant
indicated line of the standing costs’ (RACQ, 2015).
The interest considered has been that of a RACQ loan which is secured, has 5 term
monthly repayments, and assumes a fixed interest rate of 7.45%, a $294.00 loan
application fee and $15.44 for the registration of interest and search fee.
11. Further Theory Development
GoGet Carshare Program Parameters:
For simplicity in calculations the time spent daily driving is 1 hour for
every sharecar program.
Calculations exclude the available $1.50 per hour extra ($5 minimum
per booking) and up to $18 per day for reducing damage cover.
Calculations exclude extra surcharge incurred from pod locations.
The Business Plan’s $500 credit card preauthorisation is applied.
(GoGet CarShare, (2016).
12. Further Theory Development
Flexicar Program Parameters:
The University plan includes:
Comprehensive damage cover
Roadside assist
Fuel
Unlimited kilometres with every hourly booking
The excess is $1200 unless the member is under the age of 21, then it
is $1500.
Calculations exclude the $2 per hour which is capped at $14 a day
offered to reduce the excess (Flexicar, 2013).
Other rates are offered for selective vehicles
13. Further Theory Development
GreenShare Car Program Parameters:
Provides at least 150km on every booking made
Calculations exclude excess reduction method of $1.99 per hour up to a
maximum of $16.50 per day.
Provided within the Basic Members plan are $50 worth of credits which is
automatically used in place of money
Calculations exclude possible parking levies
Different rates are offered for more luxurious vehicles
14. Further Theory Development
Car Next Door Program Parameters
Rates are provided by owner of vehicle.
As rates vary the calculations utilize the greatest rate.
Preauthorisation cost is also ranged and so $500 was applied.
Calculations exclude methods to reduce excess.
15. Results, Discussion & Summary
Sharecar Program Summary
Flexicar and Greenshare Car had the most economic annual hourly
and daily rates.
The annual hourly rates are more economic than the annual daily
rates for every program.
Annual daily costs > annual hourly costs
The annual rates are similar to owning a highly economically
efficient small car.
The daily rates are economically greater than owning a luxurious
vehicle.
The integration of sharecars in Brisbane economically is sustainable,
in regards to personal preferences is undetermined.
The resultant summaries can be viewed on the following slide
16. Conclusion
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
GoGet Flexicar GreenShareCar Car Next Door Personally Owned
Vehicles
Annual Price of Personally Owned Vehicles in Brisbane
Compared to that of Sharecars
Smallest Hourly Rate Greatest Hourly Rate
Smallest Daily Rate Greatest Daily Rate
Annual Cost of Suzuki Celerio Average Annual Cost of Small Car Class
Average Annual Cost of Medium Car Class Average Annual Cost of Large Car Class
Average Annual Cost of All-Terrain SUV Class
17. Final Conclusions & Recommended
Future Investigations
The objectives for the following investigation were met and it is clear that
economically sharecar programs are more beneficial than individually owning
a vehicle in Brisbane.
It is economically beneficial for drivers if sharecar programs were adopted
within Brisbane’s transport system.
However, if drivers within Brisbane prefer the greater costs in return for their
personal preferences to be met, then the successful incorporation of sharecar
programs into Brisbane’s transport system remain undetermined.
Further investigations into the personal preferences of drivers within Brisbane
would prove beneficial in determining the future application of sharecars.
This can be accomplished through conducting surveys on drivers in Brisbane with
different lifestyles, driving patterns and personal transport preferences.