11. People are watching content they like, love & interests them. Or at least kills time ...
12. “Modern marketing embraces the convergence of entertainment, media and brands.” “We’re going to have to make our brands much more media properties in their own right, we…have to connect much more with content and make our brands more relevant.” Keith Weed, CMO, Unilever
14. Social Content - some do’s & don’ts Use a simple concept – it’s easily understood Don’t get complex – too many moving parts Be authentic – people like genuine Don’t be contrived – it reeks of false campaign Create content relevant to your customer base Don’t get off brand. It may be popular, but do they buy Think long-tail content Don’t think short-term campaign For example…