The design for emerging technologies
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David Montero gave a presentation on designing for emerging technologies such as augmented reality. He discussed challenges such as designing for ambiguous new domains with unknown user goals. He emphasized starting with scenarios and challenging assumptions to develop an appropriate product vision. Montero also stressed the importance of questioning the status quo and creating new possibilities, rather than just changing old systems. The greatest impact comes from generating entirely new innovations, not just replacing what already exists.
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The design for emerging technologies
- 1. David Montero #UXNZ2016 The Design for Emerging Technologies
- 2. David Montero Product Design Lead @monteractive
- 4. We use image recognition, deep learning and contextual information to display relevant content in Augmented Reality
- 6. The Design for Emerging Technologies
- 7. How do We Design for Emerging Technologies
- 12. So, I design AR products
- 19. “Deja Vu”, @monteractive + @solimanlopez
- 20. “AR Selfie“, @monteractive 2011
- 21. Sci Fi is the best prototype of the future << classic books and movie covers >> “Sci-Fi works are the best prototypes of the future”
- 23. Go Absurd
- 25. What is this for?
- 26. What is this for?
- 27. Reverse Engineering the Use Case
- 28. << slide (tech first, figure out, we made atomic bomb) >> “How Designers Destroyed the World“, @monteiro
- 30. Stiktu research
- 35. What if? Designing the Product Vision
- 36. “Designing Your Product Vision”,
- 37. << Slides of north star workshop >> Scenario Planning, Carina Ngai (http://www.slideshare.net/carinangai/designing-your-product-vision) “Designing Your Product Vision”,
- 38. << Slides of north star workshop >> Scenario Planning, Carina Ngai (http://www.slideshare.net/carinangai/designing-your-product-vision) “Designing Your Product Vision”,
- 39. “Designing Your Product Vision”,
- 43. wayfindr.net
- 44. Tech should be a means not an end
- 46. “The greatest potential impact of a new invention is not how it changes or replaces old things but how it generates things that are entirely new.” - Francois Arago, 1839
- 48. << screenshot dystopian future video >> “Hyper-Reality“, Keiichi Matsuda
- 49. << screenshot sight video >> “Sight“, Robot Genius Films
- 54. Gomo
- 56. Looksee.do
- 58. “Traveler, there’s no path, the path is made by walking.” - Antonio Machado
- 59. Thank you.
Editor's Notes
- Hi everyone, thank you all for coming, and thank you to the guys from UXNZ for having me here, my name is David Montero and I’m a Product Design Lead at Blippar.
- -I don’t know if it ever happens to you but I struggle a lot explaining what i do for a living -we analyze how people use products and services to make the experience smooth and delightful, Uber, iPhone, Airbnb, you know, the usual suspects… - “that’s cool, so in what type of product do you work”, and then I have to explain this
- Yap, I still haven’t found the way of setting myself out of my own trap, but I must admit it makes for great small talk at parties and family reunions, and it has made me think a lot about what being a designer in emerging tech entitles.
- So going to the topic of this talk, The design for emerging technologies, or better said how do “we” design for emerging technologies
- I want to share my story with you about my experience working in AR, the challenges we to faced and how we dealt with them, I hope some of you will find this useful
- Emerging technologies are those that are perceived as capable of changing the status quo. They are generally new but also include older technologies that are still controversial or relatively undeveloped. Often technologies require a triggering event in industry, culture or socioeconomics to reach mainstream adoption.
- we had electric cars before, The electric car was buried for years, there’s even a documentary named “who killed the electric car?”, and then the latest recession renewed the interest, hybrid cars came in first, and Tesla made them an object of desire.
- and smartphones (we called them portable computers actually), a still have one of these... Multitouch made the smartphone less threatening and the app store actually useful.
- And as for VR… well.. looking promising so far.. … am I the only one feeling terribly old right now?
- When I tell people I design AR products I want to believe this is what they envision…
- … when in reality it is more like this
- Bummed already?, I know.. not so different from what any of us do, but it comes with its own set of challenges.
- -Let me tell you a little bit about the company I work for, -Blippar started its business focusing on marketing for big brands, wow effect .. -The mechanism was quite simple.. scan.. visual search.. overlay an AR experience (video, 3d model, mini game..), we call that a blipp
- -Nowadays expanded to thousands of daily life objects -we don’t only rely on user generated content to provide an AR experience, -the app can customize and offer information related to the object as well as its relation to other objects -so the user can start blipping a Red Bull can and end up learning about Thailand’s political history. This is where we are right now, slightly different to where we started and probably won’t be what we end up with. Working in tech is always dynamic, working in emerging tech things move much faster and are surrounded by uncertainty.
- When you move in an ambiguous new domain there’s limited research that can be done in the current market, yet to open, limited competitive analysis, since you either arrived first to the space or your competitors are struggling with the same issues you have.
- My first steps into AR were all about exploring the space, I experimented on what was possible with it, how was it perceived, the unique characteristics of interacting in mixed reality. I used media art as my playground, exploring AR and NUIs in interactive installations
- The installation Deja Vu explored the idea of multipresence, by simulating CCTV camera recordings the viewer had the feeling of stepping into different rooms at the same time
- AR Selfie had a more utilitarian approach, it was a prototype developed with Razorfish in the concept of magic mirrors, very popular 5 years ago, it imagined a future with a superconnected house in which you could receive a picture from your friends, include yourself in it and send it back. This sort of approach is physically straining for the user, we made computers to avoid unnecessary physical work, let’s not bring it in again
- To get started, to get inspired, it’s always useful to recur to Sci-Fi, I think Science Fiction works are the best prototypes of the future, classic authors like Asimov or pop cult works like Star Trek, Fahrenheit 481, Logan’s Run, Back to the Future… can give us an idea of humanity’s dreams that haven’t been satisfied yet. Can some be achieved now? Well, it seems that was the case with video calls and tablets, VR displays promises to bring us teleportation..
- Sci-Fi’s inspiration can be quite powerful Layar, one of the pioneers in consumer AR was founded based in two fiction works, the Japanese Anime, Denno Coil and the novel Rainbow’s End.
- Don’t be afraid to use your imagination and put on the table even the most ridiculous of ideas, let me tell you a story about the founding of Blippar.
- our CEO, Rish likes to tell a story about one day at a pub in England they were having some pints and the last round was 15 pounds, he put down 20 pounds and made a joke “imagine if the Queen of England would come out of the bill and ask ‘Can I have my 5 pounds back’”, the day after, his now co-founder and CTO came back with the first prototype of Blippar.
- What I’m getting to is being open and observant to past, present and fictional behaviors, don’t be limited to current tech, when thinking on solutions assume where the technology will be in the next years and aim for that, We can’t limit ourselves to what is feasible now (example, image recognition -> visual search -> face recognition -> SLAM and dynamic mixed reality)
- Probably the major question we ask ourselves is What is this for, it can be very tempting to let this be technology driven, develop something technically sophisticated, release it and see what happens.
- Often we find ourselves reverse engineering a use case for the technology we work with, this becomes even more complex when we introduce creating a business case and remuneration into the equation and the pressure to start generating revenue pushes us to make up a fictional scenario so we can justify our tech to investors, this is not only delusional, it’s dangerous
- I’m going to steal this slide from one of Mike Monteiro’s amazing talks. Not getting too dramatic here, but we are creating the future, we, as designers have the responsibility of using our skills to create something that solves a real problem, brings in real value and benefits people.
- -How would people use this for? -What is the use case? With unknown user goals, every single step we make is an assumption, we have to make sure to test and validate each scenario we come up with. What is good for AR? if it can’t be solved using a keyboard and mouse it might be a good starting point.
- Some years ago we ran an experiment about what would be a valuable use case for AR, we gave some participants a deck of stickies and ask them to place notes on anything they would find interesting. This experiment gave birth to Stiktu, a graffiti AR app of sorts with a very strong social component. The app was live for a couple of years and gave us a lot of insights.
- With an unknowns we are also in danger of creating fictitious user groups
- Early adopters are not always teenagers and young people, uber-social and hyperconnected
- Early adopters can be someone who are very experienced in their field but are frustrated with the tools that are available to them.
- When working with something new everybody gets very excited, imagination flies, it’s important to canalize those energies and make everybody check with ground control to ensure that we are developing a solution that satisfies a need, present or future.
- My colleague Carina designed this framework to envision possible future scenarios and align stakeholders in our brainstorming sessions. She has a full presentation on this topic, that I recommend you to watch, so I’ll just summarize it.
- In this framework we make a list of possible driving forces based in trends and facts and rank them, from the top ones we create an scenario grid
- We create 4 possible future worlds for each quadrant
- For each world we create a ‘currency’, a prime value, to find it we ask questions like “what will you see in a news headline?”, “what kind of business will thrive?”
- Now we will have to build a prototype of a product that satisfies the currency for each world.
- Our mission is utilitarian AR, making AR a new media channel for a screenless future, in order to do so we have to provide content, and this content has to be useful. In our team in San Francisco, we are working on bringing AR creation to the masses, we have just released an open beta of our first iteration of the tool with its main characteristic being powerful enough with a low learning curve, sort of app design and 3D animation for PowerPoint users.
- But with this comes a risk, UGC can become noise, we have to find ways to filter high quality content, remember the days of personal web pages in the 90s, with all those animated gifs? Or even the first years of YouTube, a new channel open to the public needs to evolve and we have to provide the mechanisms to help it reach maturity.
- This makes us question what are the virtual contents in AR, is there more than visuals, 3D and animation? What about audio, haptic feedback or even smells? That’s AR too.
- Tech should be a means not and end. Tech should be serving a goal, but when we design for the emerging tech, the reverse seems to be true. As designers in this domain, we must use different methods to focus on finding a strong use case. Our goal is creating something useful that will influence people’s behavior and create a habit of use, only in this way we can move a new tech forward in the hype curve.
- As designers, we are responsible of the impact of our creations, of the new behaviors they will create, on how will it affect society. We’ve all seen the future already..
- Let’s face it, along our path we will find some dilemmas that might even make us doubt of the purpose of our mission, at the end of the day we are designing the future, our ideal would be a happy utopian paradise, but we can’t help but thinking we might be contributing to a dystopian world ruled by a big brother overlord.
- One of the biggest concerns that come up is the issue with privacy, how much privacy are we giving away and at what price, how much of our reality is going to be hijacked by evil corporations incepting their marketing messages straight into our brains. One point of view is that privacy is in a state of flux. Definition changes over time, to enjoy the benefits of our new society we have to give up privacy. It's a necessary evil. Instead of fighting it, we flow with it. Privacy is getting more and more expensive to maintain and the cost of privacy is increasing.
- Believe me, one day your face will trigger information in AR, and it’s very likely that it’s information you placed there, after all we make our lives public online, this might be a natural next step. At the same time this will bring more transparency, more sharing. Our future is going to have a lot more powerful tool for people to use, immersive, persuasive, empathy driven. Our world might be more desensitize of scandals (your shit is also out there). Privacy might not matter much anymore. Perhaps our world will be more polarized. Our notion of privacy is still in the old model, but it will evolve. It already does, my idea of privacy is not the same as my teenager cousin’s
- AR has the potential to be a game changer, an enabler, to free us all from a world of staring at screens, can change social interactions, city landscape, fashion, and our reality perception.
- Social: our new way of life, interactions between people, communications, cultural values, consumer behavior Pokemon Go has achieved what years of psychotherapy hasn’t: to lure japanese hikikomori outside of their rooms into the real world
- UGC in the real world, opens to new ways of self-expression and interactions.
- Used in brain therapies for autism, alzheimer's and recovery from traumatic experiences (ex MindMaze) Used to assist medical assistance in hard to access locations
- This is Gomo, It's meant so that medical staff can explain how illnesses and treatments work on the body to preschool-age children.
- Google for Education has released its Expeditions, to use cardboard to visit a remote location, AR could bring different topics of learning on a real trip field, one could learn about flora, fauna, climate, architecture, by walking the same path everyday and displaying different content.
- AR can allow remote technical support and cheaper training for professionals.
- Get inspired, experiment, act with responsibility, of us depend that future we build is a future worth living in.
- …and what an exciting path to walk