DeepDyve's 2013 report summarizes trends in article access and readership among unaffiliated users on their platform. Some key findings include:
- Unaffiliated users, defined as individuals from businesses with <100 employees, represent DeepDyve's primary audience and grew significantly in 2013.
- Medicine & dentistry and engineering articles were the most popular among all subject areas accessed. The majority of articles read were published post-2004.
- While STM fields dominated, the social sciences and humanities still accounted for about a quarter of all readership, reflecting unaffiliated users' diverse interests.
This document discusses strategic communications for patient organizations. It explores how to gain visibility with limited capacity through defining key messages, target audiences, objectives, and performance indicators. It provides tips on communications strategies like using multiple social media channels and customizing messages for different audiences. Budget considerations and options for online tools, campaigns and measuring success are also covered.
Sample of the 59 megatrend fact sheets, an ideal tool for business strategy and innovation workshops.
Have meaningful discussions about the biggest trends affecting your business. How you can prepare for future threats, how to anticipate on future opportunities. The full pack of fact sheets will provide you and your organisation with fresh food for thought!
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...Christine Canet
Bringing Intelligence to Everything!
This presentation enlightens about the crucial evolutions of the Graphic Arts Industries facing global challenges and the Information Technologies convergence.
Therefore, disruptive innovations are emerging along with an accelerated rythme that requires dedicated adaptation strategies.
Following these trends, the printing products are increasing their potential of applications, from customised prints, to communicant prints, towards connected prints.
ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada
The Institute is an integrated centre for innovation and expertise in graphic communications and printability that actively supports companies and their employees in their technological and commercial development.
ICI
999 Émile-Journault Ave East
Montreal (Québec) Canada H2M 2E2
Telephone : (514) 389-5061
Fax : (514) 389-5840
Email : information@i-ci.ca
www.icgq.qc.ca
The Future Customer and Opportunities for Startups Deborah Weinswig
The document discusses trends shaping the future of consumption, including consumers becoming older and wealthier globally, as well as more hyper-connected through digital technologies and social media. It also notes consumers will increasingly use voice interfaces and shop across integrated retail ecosystems. The document provides implications and opportunities for startups, recommending they focus on niche needs, leverage platforms for distribution, address retailer pain-points, and import and localize business models to new markets.
DeepDyve's 2013 report summarizes trends in article access and readership among unaffiliated users on their platform. Some key findings include:
- Unaffiliated users, defined as individuals from businesses with <100 employees, represent DeepDyve's primary audience and grew significantly in 2013.
- Medicine & dentistry and engineering articles were the most popular among all subject areas accessed. The majority of articles read were published post-2004.
- While STM fields dominated, the social sciences and humanities still accounted for about a quarter of all readership, reflecting unaffiliated users' diverse interests.
This document discusses strategic communications for patient organizations. It explores how to gain visibility with limited capacity through defining key messages, target audiences, objectives, and performance indicators. It provides tips on communications strategies like using multiple social media channels and customizing messages for different audiences. Budget considerations and options for online tools, campaigns and measuring success are also covered.
Sample of the 59 megatrend fact sheets, an ideal tool for business strategy and innovation workshops.
Have meaningful discussions about the biggest trends affecting your business. How you can prepare for future threats, how to anticipate on future opportunities. The full pack of fact sheets will provide you and your organisation with fresh food for thought!
Bringing Intelligence to Everything - ICI - Printability and Graphic Communic...Christine Canet
Bringing Intelligence to Everything!
This presentation enlightens about the crucial evolutions of the Graphic Arts Industries facing global challenges and the Information Technologies convergence.
Therefore, disruptive innovations are emerging along with an accelerated rythme that requires dedicated adaptation strategies.
Following these trends, the printing products are increasing their potential of applications, from customised prints, to communicant prints, towards connected prints.
ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada
The Institute is an integrated centre for innovation and expertise in graphic communications and printability that actively supports companies and their employees in their technological and commercial development.
ICI
999 Émile-Journault Ave East
Montreal (Québec) Canada H2M 2E2
Telephone : (514) 389-5061
Fax : (514) 389-5840
Email : information@i-ci.ca
www.icgq.qc.ca
The Future Customer and Opportunities for Startups Deborah Weinswig
The document discusses trends shaping the future of consumption, including consumers becoming older and wealthier globally, as well as more hyper-connected through digital technologies and social media. It also notes consumers will increasingly use voice interfaces and shop across integrated retail ecosystems. The document provides implications and opportunities for startups, recommending they focus on niche needs, leverage platforms for distribution, address retailer pain-points, and import and localize business models to new markets.
The 2023 Reuters Digital News Report provides evidence that news consumption habits continue to change as younger generations come of age relying primarily on digital media. While there are differences between countries and generations, people's platform preferences do not typically regress as they age. The report surveys 46 markets representing over half the world's population and finds that the public is increasingly voting with their attention and embracing digital media, presenting challenges for news organizations to connect with audiences online. The report also examines attitudes toward algorithms, news engagement over time, drivers of media criticism, the importance of public service media, and the rise of news podcasts.
1) Media consumption in Asia is rapidly shifting from traditional to digital as smartphones and internet access grow. While television remains dominant, online and mobile media usage is rising fast.
2) Digital marketing achieves higher returns on investment than other channels in Asia, with returns up to 3x higher in China, indicating marketers should allocate more budgets to digital.
3) Different Asian markets have unique media consumption behaviors, so successful campaigns understand local audience habits and have tailored strategies between markets.
Technology, Media & Gaming - Presentation by Peter Würtenberger, CEO of upday at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
Technological advances and the increased promulgation of information have made digital life a reality for many individuals in Taiwan. Statistics from a recent Internet-based investigation in Taiwan show that the number of female Internet users and use of online messenger services have gradually increased over the past three years. Additionally, over 66% of Internet users regularly use online messenger software and 18% of 25-year-olds purchase financial services and real estate online. Based on these statistics, it was asserted that Taiwanese consumers are increasingly drawn to purchasing hi-tech products.
Data For Policy Influence: How to Manage, Distribute, and Present Your DataForum One
To make smart policy decisions on important issues – whether global, national or local – leaders and influencers need information, analysis, and insight.
If your organization is in the business of supplying that information, then you already know that Data is an essential ingredient for success. You also know that in this digital age your briefs and reports – the traditional distribution tools for your insights – are competing for attention in an extremely competitive and noisy online marketplace of ideas. Attention is scarce, and gaining attention with 20-page PDFs online is not very easy.
So how can you put your data to better use digitally to extend your influence?
In this presentation, Laura Castillo-Page of the American Association of Medical Colleges (AAMC) and Kurt Voelker of Forum One dig into real-world examples from the AAMC and others about the first steps that organizations like yours can take to better present their data.
IN THIS PRESENTATION YOU WILL LEARN how NGO’s can evolve their use of data to be more digitally native by:
• Presenting data as engaging interactive visualizations
• Distributing data in more accessible formats
• Managing data more effectively on the backend
PRESENTED BY:
Laura Castillo-Page, Ph.D.
Senior Director, Diversity and Programs and Organizational Capacity Building Portfolio
Association of American Medical Colleges (aamc.org)
Kurt Voelker
Chief Technology Officer
Forum One (forumone.com)
*These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*
Frontiers had an incredible year of growth in 2013. Some key accomplishments included:
- Publishing almost 7,500 articles, making it one of the top 5 largest open-access publishers.
- Expanding to 28 fields and over 40,000 scientific editors from 140 countries.
- Several Frontiers journals, like Frontiers in Psychology, Immunology, and Plant Science, became the largest in their categories.
- Partnering with Nature Publishing Group to further enhance its prestige and opportunities in scholarly publishing.
Natural Language Processing (NLP) in Healthcare and Life Sciences Market Comp...subishsam
The research firm Contrive Datum Insights has just recently added to its database a report with the heading global Natural Language Processing (NLP) in Healthcare and Life Sciences Market .Both primary and secondary research methodologies have been utilised in order to conduct an analysis of the worldwide Natural Language Processing (NLP) in Healthcare and Life Sciences Market . In order to provide a comprehensive comprehension of the topic at hand, it has been summed up using appropriate and accurate market insights. According to Contrive Datum Insights, this worldwide comprehensive report is broken up into several categories in order to present the data in a way that is understandable, succinct, and presented in a professional manner.
Tendencias de Investigación de Mercado para el 2014 - GRITFuturo Labs
Mentions (126)
The report summarizes key findings from a survey of research professionals on industry trends in 2013-2014. Major drivers of change included shrinking budgets, rapid technology changes, and client demands for innovation. In response, both clients and suppliers are exploring new methodologies, technologies, sample resources and doing more with the same resources. The future of research is seen shifting towards online communities, mobile surveys, big data analytics and social media. The top choices for specialization of future research agencies were seen as online, mobile and big data. The report also highlights the 50 most innovative companies as perceived by respondents, led by Millward Brown, Vision Critical, Nielsen and GFK.
This document provides an overview and summary of the Reuters Institute Digital News Report 2018. The report analyzes data from surveys of over 74,000 people across 37 countries on their news consumption habits and behaviors. It finds shifts in how people access and interact with news online through social media and messaging apps. It also examines audience concerns about misinformation and explores which news brands are most trusted in different countries.
This document provides an executive summary of the key findings from the Reuters Institute Digital News Report 2018, which analyzes data from surveys of over 74,000 people in 37 countries on their news consumption habits. Some of the main findings include signs of hope for the news industry as subscriptions are increasing in some countries and consumers are starting to shift away from getting news via social media, while concerns remain about low levels of trust in news and the impact of "fake news". The report finds both positive and negative trends in the changing news landscape.
People & News: Key themes from Reuters Institute Digital News Report 2013Newsworks
The document provides key findings from a study on digital news consumption conducted in several countries including the UK, US, Germany, France, Denmark, Spain, Italy, Brazil, and Japan. Some of the main findings include:
- Tablet and smartphone usage for accessing news has increased significantly over the past year, with tablets seeing the biggest rise. Computers remain the most widely used device for news, but mobile devices are gaining ground.
- Younger people tend to access news more frequently throughout the day, while older audiences stick to traditional peaks in the morning and evening. For those under 45, the internet is now the main source of news.
- Traditional news brands still reach the majority of online news audiences
This report summarizes the key findings of a survey of over 50,000 people in 26 countries regarding their news consumption habits. It finds that social media has become an increasingly important source of news, with over half of respondents using it for news weekly. Smartphone use for news is up sharply while computer use is down. Most people remain reluctant to pay for online news. Ad-blocking continues to rise and poses challenges for publishers' revenue. Television remains important for older groups but its use is declining overall, particularly among younger people.
This document is the 2016 Digital News Report from the Reuters Institute for the Study of Journalism. It provides an overview and analysis of digital news consumption based on a survey of over 50,000 people across 26 countries. The report contains sections analyzing news consumption by country, trust in news, how audiences discover news online, and essays on topics like the business challenges facing journalism and the importance of trust. It is the largest ongoing comparative study of digital news consumption in the world.
This document is the 2016 Digital News Report from the Reuters Institute for the Study of Journalism. It provides an overview and analysis of digital news consumption based on a survey of over 50,000 people across 26 countries. The report contains sections analyzing news consumption by country, trust in news, how audiences discover news online, and essays on topics like the economics of journalism and the importance of trust. It is the largest ongoing comparative study of digital news consumption in the world.
This document summarizes the key findings of the 2016 Reuters Institute Digital News Report, which is based on a survey of over 50,000 people in 26 countries. Some of the main findings are that social media have become a major source of news, with half of respondents using it weekly and 12% saying it is their primary news source. Smartphone use for news is sharply up while computer use is down. Ad-blocking is a major challenge, used by 10-38% of respondents in different countries. Television remains important for older groups but is declining among younger people. Most people remain reluctant to pay for online news.
This year's report reveals new insights about digital news consumption based on a YouGov survey of over 50,000 online news consumers in 26 countries including the US and UK.
The document discusses the transition to digital content and publishing. It provides an overview of:
- How digital is becoming a larger portion of the education and training market, with print declining.
- The new models of education that digital enables, such as flipped classrooms and adaptive learning.
- The many competitors that content providers now face, including open educational resources.
- Key trends in digital publishing like the growth of mobile usage and ebooks surpassing print.
- The opportunities and challenges in transforming to digital-first workflows and platforms.
Reuters Institute Digital News Report 2019 finalSABC News
The Reuters Institute's eighth annual Digital News Report is based on a survey of 75,000 news users in 38 countries across the world including in Europe, the Americas, Asia-Pacific and, for the first time, Africa where we have looked at news trends in South Africa.
This document provides an overview and methodology for the Reuters Institute Digital News Report 2019. Some key points:
- The report is based on a survey of over 75,000 people across 38 countries and examines news consumption trends around the world.
- The survey finds that people, especially younger generations, are increasingly getting news from social media and messaging applications rather than directly from news publishers.
- Trust in news media is declining in many countries, particularly regarding perceptions of accuracy and impartiality of reporting. Populism and polarized views are challenging traditional news media.
- Younger audiences consume news very differently than older generations, relying more on digital platforms like YouTube for news. Their habits and preferences will continue shaping the news industry.
The 2023 Reuters Digital News Report provides evidence that news consumption habits continue to change as younger generations come of age relying primarily on digital media. While there are differences between countries and generations, people's platform preferences do not typically regress as they age. The report surveys 46 markets representing over half the world's population and finds that the public is increasingly voting with their attention and embracing digital media, presenting challenges for news organizations to connect with audiences online. The report also examines attitudes toward algorithms, news engagement over time, drivers of media criticism, the importance of public service media, and the rise of news podcasts.
1) Media consumption in Asia is rapidly shifting from traditional to digital as smartphones and internet access grow. While television remains dominant, online and mobile media usage is rising fast.
2) Digital marketing achieves higher returns on investment than other channels in Asia, with returns up to 3x higher in China, indicating marketers should allocate more budgets to digital.
3) Different Asian markets have unique media consumption behaviors, so successful campaigns understand local audience habits and have tailored strategies between markets.
Technology, Media & Gaming - Presentation by Peter Würtenberger, CEO of upday at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
Technological advances and the increased promulgation of information have made digital life a reality for many individuals in Taiwan. Statistics from a recent Internet-based investigation in Taiwan show that the number of female Internet users and use of online messenger services have gradually increased over the past three years. Additionally, over 66% of Internet users regularly use online messenger software and 18% of 25-year-olds purchase financial services and real estate online. Based on these statistics, it was asserted that Taiwanese consumers are increasingly drawn to purchasing hi-tech products.
Data For Policy Influence: How to Manage, Distribute, and Present Your DataForum One
To make smart policy decisions on important issues – whether global, national or local – leaders and influencers need information, analysis, and insight.
If your organization is in the business of supplying that information, then you already know that Data is an essential ingredient for success. You also know that in this digital age your briefs and reports – the traditional distribution tools for your insights – are competing for attention in an extremely competitive and noisy online marketplace of ideas. Attention is scarce, and gaining attention with 20-page PDFs online is not very easy.
So how can you put your data to better use digitally to extend your influence?
In this presentation, Laura Castillo-Page of the American Association of Medical Colleges (AAMC) and Kurt Voelker of Forum One dig into real-world examples from the AAMC and others about the first steps that organizations like yours can take to better present their data.
IN THIS PRESENTATION YOU WILL LEARN how NGO’s can evolve their use of data to be more digitally native by:
• Presenting data as engaging interactive visualizations
• Distributing data in more accessible formats
• Managing data more effectively on the backend
PRESENTED BY:
Laura Castillo-Page, Ph.D.
Senior Director, Diversity and Programs and Organizational Capacity Building Portfolio
Association of American Medical Colleges (aamc.org)
Kurt Voelker
Chief Technology Officer
Forum One (forumone.com)
*These slides are from a Forum One Webinar. Check out our YouTube channel (http://youtube.com/forumonevideo) for the audio/video of this virtual event.*
Frontiers had an incredible year of growth in 2013. Some key accomplishments included:
- Publishing almost 7,500 articles, making it one of the top 5 largest open-access publishers.
- Expanding to 28 fields and over 40,000 scientific editors from 140 countries.
- Several Frontiers journals, like Frontiers in Psychology, Immunology, and Plant Science, became the largest in their categories.
- Partnering with Nature Publishing Group to further enhance its prestige and opportunities in scholarly publishing.
Natural Language Processing (NLP) in Healthcare and Life Sciences Market Comp...subishsam
The research firm Contrive Datum Insights has just recently added to its database a report with the heading global Natural Language Processing (NLP) in Healthcare and Life Sciences Market .Both primary and secondary research methodologies have been utilised in order to conduct an analysis of the worldwide Natural Language Processing (NLP) in Healthcare and Life Sciences Market . In order to provide a comprehensive comprehension of the topic at hand, it has been summed up using appropriate and accurate market insights. According to Contrive Datum Insights, this worldwide comprehensive report is broken up into several categories in order to present the data in a way that is understandable, succinct, and presented in a professional manner.
Tendencias de Investigación de Mercado para el 2014 - GRITFuturo Labs
Mentions (126)
The report summarizes key findings from a survey of research professionals on industry trends in 2013-2014. Major drivers of change included shrinking budgets, rapid technology changes, and client demands for innovation. In response, both clients and suppliers are exploring new methodologies, technologies, sample resources and doing more with the same resources. The future of research is seen shifting towards online communities, mobile surveys, big data analytics and social media. The top choices for specialization of future research agencies were seen as online, mobile and big data. The report also highlights the 50 most innovative companies as perceived by respondents, led by Millward Brown, Vision Critical, Nielsen and GFK.
This document provides an overview and summary of the Reuters Institute Digital News Report 2018. The report analyzes data from surveys of over 74,000 people across 37 countries on their news consumption habits and behaviors. It finds shifts in how people access and interact with news online through social media and messaging apps. It also examines audience concerns about misinformation and explores which news brands are most trusted in different countries.
This document provides an executive summary of the key findings from the Reuters Institute Digital News Report 2018, which analyzes data from surveys of over 74,000 people in 37 countries on their news consumption habits. Some of the main findings include signs of hope for the news industry as subscriptions are increasing in some countries and consumers are starting to shift away from getting news via social media, while concerns remain about low levels of trust in news and the impact of "fake news". The report finds both positive and negative trends in the changing news landscape.
People & News: Key themes from Reuters Institute Digital News Report 2013Newsworks
The document provides key findings from a study on digital news consumption conducted in several countries including the UK, US, Germany, France, Denmark, Spain, Italy, Brazil, and Japan. Some of the main findings include:
- Tablet and smartphone usage for accessing news has increased significantly over the past year, with tablets seeing the biggest rise. Computers remain the most widely used device for news, but mobile devices are gaining ground.
- Younger people tend to access news more frequently throughout the day, while older audiences stick to traditional peaks in the morning and evening. For those under 45, the internet is now the main source of news.
- Traditional news brands still reach the majority of online news audiences
This report summarizes the key findings of a survey of over 50,000 people in 26 countries regarding their news consumption habits. It finds that social media has become an increasingly important source of news, with over half of respondents using it for news weekly. Smartphone use for news is up sharply while computer use is down. Most people remain reluctant to pay for online news. Ad-blocking continues to rise and poses challenges for publishers' revenue. Television remains important for older groups but its use is declining overall, particularly among younger people.
This document is the 2016 Digital News Report from the Reuters Institute for the Study of Journalism. It provides an overview and analysis of digital news consumption based on a survey of over 50,000 people across 26 countries. The report contains sections analyzing news consumption by country, trust in news, how audiences discover news online, and essays on topics like the business challenges facing journalism and the importance of trust. It is the largest ongoing comparative study of digital news consumption in the world.
This document is the 2016 Digital News Report from the Reuters Institute for the Study of Journalism. It provides an overview and analysis of digital news consumption based on a survey of over 50,000 people across 26 countries. The report contains sections analyzing news consumption by country, trust in news, how audiences discover news online, and essays on topics like the economics of journalism and the importance of trust. It is the largest ongoing comparative study of digital news consumption in the world.
This document summarizes the key findings of the 2016 Reuters Institute Digital News Report, which is based on a survey of over 50,000 people in 26 countries. Some of the main findings are that social media have become a major source of news, with half of respondents using it weekly and 12% saying it is their primary news source. Smartphone use for news is sharply up while computer use is down. Ad-blocking is a major challenge, used by 10-38% of respondents in different countries. Television remains important for older groups but is declining among younger people. Most people remain reluctant to pay for online news.
This year's report reveals new insights about digital news consumption based on a YouGov survey of over 50,000 online news consumers in 26 countries including the US and UK.
The document discusses the transition to digital content and publishing. It provides an overview of:
- How digital is becoming a larger portion of the education and training market, with print declining.
- The new models of education that digital enables, such as flipped classrooms and adaptive learning.
- The many competitors that content providers now face, including open educational resources.
- Key trends in digital publishing like the growth of mobile usage and ebooks surpassing print.
- The opportunities and challenges in transforming to digital-first workflows and platforms.
Reuters Institute Digital News Report 2019 finalSABC News
The Reuters Institute's eighth annual Digital News Report is based on a survey of 75,000 news users in 38 countries across the world including in Europe, the Americas, Asia-Pacific and, for the first time, Africa where we have looked at news trends in South Africa.
This document provides an overview and methodology for the Reuters Institute Digital News Report 2019. Some key points:
- The report is based on a survey of over 75,000 people across 38 countries and examines news consumption trends around the world.
- The survey finds that people, especially younger generations, are increasingly getting news from social media and messaging applications rather than directly from news publishers.
- Trust in news media is declining in many countries, particularly regarding perceptions of accuracy and impartiality of reporting. Populism and polarized views are challenging traditional news media.
- Younger audiences consume news very differently than older generations, relying more on digital platforms like YouTube for news. Their habits and preferences will continue shaping the news industry.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
1. The 2015
DeepDyve Report
The 2015 unaffiliated researcher
report: who is reading articles on
DeepDyve, what do they read and
where do they come from?
2. 2015 Report
By The Numbers
Over 1 Million
users
Over 10 Million
articles
Trusted Partner to
150+ Publishers
6x Growth in
Revenues
8x Growth in
Rentals
3. 2015 Report
DeepDyve 2015 Highlights
• User Background - DeepDyve’s users overwhelmingly register
with a consumer/corporate email address (93%), reaffirming the
attractiveness of our service to users who are unaffiliated with an
academic library.
• Subject Areas - Physical Sciences & Engineering was the main
over-arching subject category read by DeepDyve users in 2015,
followed by Social Sciences & Humanities (notably Business
journals), which aligns with the interests of our unaffiliated
audience.
• Article Age – less than 15% of articles read were within the past
12 months, perhaps indicating that affordable access leads to
greater discovery beyond the most current articles.
• Platform - Desktop (88%) remains the primary platform for
accessing DeepDyve. While mobile usage remains relatively
small, it did grow from 6% to 8% year-over-year, once again
dominated by Apple devices.
4. Consumer,
Corporate
93%
Where our Readers Come From | Domains
The majority (93%) of DeepDyve’s users come from consumer or corporate domains, reaffirming
the value of our service to users who are unaffiliated with an academic library.
Government
(.org, .gov)
2%
Academic
(.edu, .ac)
5%
5. 2015 Report
What
people
read
in
2015,
by
subject
category
Subject
Categories
Life
Sciences
16%
Health
Sciences
19%
Veterinary
Medicine
and
Veterinary
Sciences
Pharmacology,
Toxicology
and
PharmaceuIcal
Science
Nursing
and
Health
Professions
Medicine
and
DenIstry
Chemical
Engineering
MathemaIcs
Energy
Earth
and
Planetary
Science
Materials
Science
Chemistry
Computer
Science
Physics
and
Astronomy
Engineering
Social
Sciences
Decision
Sciences
Economics,
Econometrics
and
Arts
and
HumaniIes
Pyschology
Business
Management
and
AccounIng
Environmental
Science
Agricultural
and
Biological
Sciences
Biochemistry,
GeneIcs
and
Molecular
Biology
Immunology
and
Microbiology
Neuroscience
Physical
Sciences
and
Engineering
35%
Social
Sciences
and
HumaniIes
30%
Physical Sciences & Engineering was the top subject area in 2015, with Social Sciences not far behind.
6. 2015 Report
0.9
1
1.2
1.4
1.4
1.5
1.6
2
2.3
2.4
2.5
2.6
3.4
4.3
4.7
4.9
5.2
5.3
6
6.5
9
9.6
10
15
Chemical
Engineering
Veterinary
Sciences
Social
Sciences
Energy
MathemaIcs
Immunology
and
Microbiology
Neuroscience
Pharmacology,
Toxicology
&
PharmaceuIcal
Sciences
Economics,
Econometrics
and
Finance
Materials
Science
Decision
Sciences
Earth
and
Planetary
Science
Arts
and
HumaniIes
Computer
Science
Physics
and
Astronomy
Nursing
and
Health
Professions
Biochemistry,
GeneIcs
and
Molecular
Biology
Agriculture
and
Biological
Sciences
Psychology
Environmental
Science
Chemistry
Business
Management
and
AccounIng
Engineering
Medicine
and
DenIstry
All Subject Areas Together
Percentages of articles read in 2015 that related to the given field. Medicine and dentistry-related articles were the most popular,
followed by engineering and business management.
Note: Because articles may be mapped to multiple subject areas, these percentages will not necessarily sum to 100%.
7. 2015 Report
Top 25 – Most Read Journals of 2015
• American Journal of Physics
• Bioorganic & Medicinal
Chemistry Letters
• Bioresource Technology
• Communications of the ACM
• Computers in Human
Behavior
• Electrical Engineering
(Archiv fur Elektrotechnik)
• Energy Policy
• European Journal of
Marketing
• Food Chemistry
• Fuel
• Journal of Applied Physics
• Journal of Autism and
Developmental Disorders
• Journal of Business Ethics
• Journal of Business Research
• The Journal of Chemical
Physics
• Journal of Power Sources
• Nature
• Proceedings of IEEE
• Proceedings of SPIE
• Renewable and Sustainable
Energy Reviews
• Sid Symposium Digest of
Technical Papers
• Skeletal Radiology
• Expert Systems with
Applications
Physical sciences and engineering journals were particularly well read by our users in 2015.
8. 2015 Report
Top
25
–
Most
Read
Ar1cles
of
2015
1. Asthma: pathophysiology,
diagnosis and management
2. The Google technical interview
How to get your dream job
3. Multifunctional surfaces
produced by femtosecond laser
pulses
4. Leadership and Ethics:
Corporate Accountability to
Whom, for What and by What
Means?
5. Predicting the outcome of
roulette
6. Building organizational culture
that stimulates creativity and
innovation
7. Gender Role Portrayal and the
Disney Princesses
8. The Netflix Effect: Teens, Binge
Watching, and On-Demand
Digital Media Trends
9. The role of accounting theory in
the development of accounting
principles
10. Do social media marketing
activities enhance customer
equity? An empirical study of
luxury fashion brand
11. Clinical Significance
12. Impact of color on marketing
13. Performance measurement
system design A literature
review and research agenda
14. Longitudinal study of digital
marketing strategies targeting
Millennials
15. Some psychological motivations
for fashion opinion leadership
and fashion opinion seeking
16. What is the hospitality industry
and how does it differ from the
tourism and travel industries?
17. Antecedents and consequences
of employee engagement
18. ARM Based Implementation of
Text-to-Speech (TTS) for Real
Time Embedded System
19. International market expansion
and diversification opportunities
for KBB Resources Berhad
Malaysia
20. Diet Coke and Mentos: What is
really behind this physical
reaction?
21. Integrating Mindfulness Training
into K-12 Education: Fostering
the Resilience of Teachers and
Students
22. Social media, reputation risk
and ambient publicity
management
23. The Writing on the (Facebook)
Wall: The Use of Social
Networking Sites in Hiring
Decisions
24. Workplace Satisfaction: The
privacy-communication tradeoff
in open-plan offices
25. Historical background of
corporate social responsibility
Health, ethics, and marketing captured our readers’ attention in 2015.
9. 2015 Report
Readership by Age of Article
0
10
20
30
40
50
60
70
80
90
100
2014
2015
Percentage
Readership
by
Age
of
ArIcle
<1950
1950-‐1969
1970-‐1979
1980-‐1989
1990-‐1999
2000-‐2004
2005-‐2009
2010-‐Last
Year
First
half
of
the
year
Last
half
of
the
year
Approximately 90% of the content read in 2015 was published after 2000, showing our readers’ continued
interest in (relatively) recent material. However, less than 15% of articles read were from the past 12
months, perhaps indicating that affordable access leads to greater discovery beyond the most current
articles.
10. Where our Readers Come From | Geography
United
States
(24%)
India
(9%)
United
Kingdom
(7%)
China
(4%)
Germany
(4%)
Canada
(3%)
Australia
(2%)
Japan
(2%)
Taiwan
(2%)
France
(2%)
Brazil
(2%)
Iran
(2%)
South
Korea
(2%)
Italy
(2%)
Spain
(1%)
All
other
Countries
(32%)
United
States
(24%)
All
Other
Countries
(32%)
India
(9%)
UK
(7%)
China
(4%)
Germany
(4%)
In 2015, visitors came to DeepDyve from 238 different countries. As with 2014, the US (24%)
represented the largest source of traffic, with the top 10 countries representing 60% of our total visitors.
United
States
(24%)
11. 2015 Report
Where Our Readers Come From | Device
Desktop:
88%
Mobile:
8%
0
20
40
60
80
100
iPhone
iPad
Samsung
Google
Nexus
Where
Mobile
Users
Came
From
(Percentage)
Sales
Tablet: 3%
As in past years, most of our users came via desktop (88%), and while mobile usage remains very
small, it did grow from 6% to 8% year-over-year, dominated once again by Apple devices.
12. 2015 Report
Thank you!
We are very excited by the progress we
accomplished in 2015, and we greatly appreciate
your support in our mission to make authoritative
research more simple and affordable to access.
We wish you continued success and look
forward to more exciting developments in 2016.